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College marketing representative skills for your resume and career

Updated January 8, 2025
3 min read
Quoted expert
Mary Norman
Below we've compiled a list of the most critical college marketing representative skills. We ranked the top skills for college marketing representatives based on the percentage of resumes they appeared on. For example, 19.1% of college marketing representative resumes contained instagram as a skill. Continue reading to find out what skills a college marketing representative needs to be successful in the workplace.

15 college marketing representative skills for your resume and career

1. Instagram

Here's how college marketing representatives use instagram:
  • Increased awareness of brand and their multiple charities on campus via Facebook, Instagram, and Twitter
  • Utilized social media to spread brand recognition Developed content for all social media, focusing on Facebook and Instagram

2. Marketing Campaigns

Here's how college marketing representatives use marketing campaigns:
  • Created and managed local and regional marketing campaigns, garnering national label attention.
  • Executed regionally-focused marketing campaigns for emerging artists under the Sony umbrella.

3. Facebook

Here's how college marketing representatives use facebook:
  • Managed online marketing initiatives on Facebook, Twitter and MySpace.
  • Promoted campaigns and artists on Facebook and Twitter.

4. Social Media Marketing

Here's how college marketing representatives use social media marketing:
  • Developed and executed social media marketing initiatives.

5. Twitter

Here's how college marketing representatives use twitter:
  • Strengthened artist awareness through unique marketing such as spray chalking, guerrilla postering and Twitter scavenger hunts
  • Cultivated active blogging, Facebook and Twitter networks, augmenting local-market based events and promotions with viral communications tools.

6. Conference Calls

Conference calls are call that involves three or more people who can speak at the same time. One of the persons connected may add the person to confer through the phone whose voice can be heard by all of those on the line. This can be done when the phone is used as a feature for a conference call that allows the initial caller to add more listeners or speakers on the same line without losing the first person he called. This is used to listen or communicate to different people at the same time that would save time, effort and avoid repeating the same discussion.

Here's how college marketing representatives use conference calls:
  • Attend bi-weekly conference calls with executives, other reps, and bands from the label.

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7. Digital Marketing

Here's how college marketing representatives use digital marketing:
  • Collaborated with Digital Marketing Manager and Graphic Designer on production and maintenance of division websites, emails and marketing material.
  • Managed multiple record release projects, including planning marketing strategies, scheduling release production, and organizing digital marketing promotion.

8. Sony

Here's how college marketing representatives use sony:
  • Interact closely and constantly with record stores, lifestyle accounts and campus to promote alternative musicians on the SONY Music label.
  • Planned area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.

9. YouTube

Here's how college marketing representatives use youtube:
  • Fashioned over 10 unique promotions, managed a YouTube advertisement project, contacted well-known web personalities, and negotiated appearance compensation.
  • Recommended and incorporated reality show clips on YouTube to increase company visibility and showcase expertise in video production.

10. Local Lifestyle

Here's how college marketing representatives use local lifestyle:
  • Created marketing plans for various promotions on campus and at local lifestyle and music retail accounts.

11. Local Businesses

Local businesses are independently owned businesses that require less capital, fewer workforces, and less or no machinery. These businesses are ideal for operating on a small scale to serve a local community/population and provide profits to the business owners. A local business can be a locally owned business or a corporate business with multiple locations operating in a specific area. Local businesses provide opportunities for entrepreneurs, jobs for neighbors, and meeting places for communities.

Here's how college marketing representatives use local businesses:
  • Worked collaboratively with senior management in order to generate and place new media advertisements in local businesses and newspapers.
  • Promoted community awareness through conducting informational seminars, assisting in advertising program, and networking with local businesses.

12. Financial Aid

Financial aid refers to cash released to an educational institution to help a student pay the school fee. The issuance of financial aid, whether scholarships, grants, or loans, aims to make access to education affordable to all students irrespective of their backgrounds.

Here's how college marketing representatives use financial aid:
  • Worked along with Trinity University's financial aid office to answer DC financial aid specific questions.
  • Informed both students and parents of all the available financial aid they were eligible for.

13. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how college marketing representatives use promotional materials:
  • Developed and executed strategy for distributing promotional materials
  • Distributed promotional materials to local campuses and lifestyle accounts.

14. Local Events

Here's how college marketing representatives use local events:
  • Booked talent for local events that were sponsored by the company.
  • Specialized in local events and tradeshows, demonstrating aptitude for multitasking prioritizing tasks, and consistently meeting deadlines and budgetary limits.

15. NYC

NYC stands for New York City.

Here's how college marketing representatives use nyc:
  • Developed and presented a marketing plan to VPs as a method to promote new artist within the NYC region.
top-skills

What skills help College Marketing Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What hard/technical skills are most important for college marketing representatives?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Do you want to know more?
Read more about what experts have to say about college marketing representative

List of college marketing representative skills to add to your resume

College marketing representative skills

The most important skills for a college marketing representative resume and required skills for a college marketing representative to have include:

  • Instagram
  • Marketing Campaigns
  • Facebook
  • Social Media Marketing
  • Twitter
  • Conference Calls
  • Digital Marketing
  • Sony
  • YouTube
  • Local Lifestyle
  • Local Businesses
  • Financial Aid
  • Promotional Materials
  • Local Events
  • NYC
  • Giveaways
  • Tour Dates
  • Album Releases
  • Different Colleges
  • Event Planning
  • Promotional Events
  • Student Body
  • PowerPoint
  • Retail Accounts
  • Store Promotions
  • Coffee Shop
  • Social Events
  • Student Organizations
  • Promotional Campaigns
  • Retail Store
  • CDS
  • NCAA
  • Student Government
  • Lifestyle Accounts

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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