Job outlook for college marketing representatives in the United States

Are college marketing representative jobs in demand?

Yes, college marketing representative jobs are in demand. College marketing representative demand is projected to grow 19% from 2018 to 2028.

College marketing representative job and salary trends over time

Compare the number of college marketing representative jobs and the average college marketing representative salary over time.

College marketing representative jobs over time

College marketing representative job growth rate over time

Year	# of jobs	% of population
2021	875	0.00%
2020	830	0.00%
2019	816	0.00%
2018	767	0.00%
2017	717	0.00%

Average college marketing representative salary over time

College marketing representative salary by year

Year	Avg. salary	Hourly rate	% Change
2026	$53,232	$25.59	+3.2%
2025	$51,598	$24.81	+1.1%
2024	$51,056	$24.55	--0.2%
2023	$51,145	$24.59	+1.1%
2022	$50,603	$24.33	+0.7%

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College marketing representative jobs by state

The map below shows you the number of college marketing representative job openings in each state. The darker areas on the map show where college marketing representatives earn the highest salaries across all 50 states.

Most common states for college marketing representatives

Rank	State	Population	# of jobs	Employment/ 1000ppl
1	New Hampshire	1,342,795	236	18%
2	Minnesota	5,576,606	836	15%
3	Wyoming	579,315	89	15%
4	Maine	1,335,907	183	14%
5	South Dakota	869,666	118	14%
6	North Dakota	755,393	102	14%
7	Colorado	5,607,154	733	13%
8	Alaska	739,795	93	13%
9	Virginia	8,470,020	1,033	12%
10	Connecticut	3,588,184	422	12%
11	Nebraska	1,920,076	227	12%
12	North Carolina	10,273,419	1,122	11%
13	Georgia	10,429,379	1,104	11%
14	Pennsylvania	12,805,537	1,319	10%
15	Maryland	6,052,177	614	10%
16	Kansas	2,913,123	298	10%
17	Delaware	961,939	99	10%
18	Vermont	623,657	60	10%
19	Texas	28,304,596	2,439	9%
20	Arkansas	3,004,279	260	9%

Most common cities for college marketing representatives

Rank	City	# of jobs	Employment/ 1000ppl	Avg. salary
1	Elgin	1	1%	$47,566

College Marketing Representative job outlook: Expert opinions

We spoke to college marketing representative professors and experts from several universities and companies to get their opinions on where the college marketing representative job market for recent graduates is heading and how young graduates entering the college marketing representative industry can be adequately prepared. Here are their thoughts.

Our panel of college marketing representative experts

Mary Norman

University of North Georgia

Top college marketing representative jobs near you

Mary Norman

Lecturer of Marketing

University of North Georgia

Mike Cottrell College of Business

Website

What hard/technical skills are most important for College Marketing Representatives?

Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

College marketing representative jobs

Updated October 26, 2021

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