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Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO, John has demonstrated a proven track record of delivering strong business results and shareholder value. He has scaled the organization, implemented new processes and systems, expanded operations in North America, Europe and Asia, and completed multiple rounds of financing, while improving the companies reporting status to Nasdaq. John’s experience spans over 20 years and his corporate financial management, strong back ground in operations, and his ability to look beyond the numbers while driving results and value has been key to his success. Financial and General Management Strengths: • Extensive experience in corporate strategy• Restructuring, Turnarounds and Acquisitions• Go-to-Market plans that drive growth• SEC, NASDAQ, OTC Reporting & Compliance• Public Market Financing• Accounting, Treasury and Controllership• Risk Mitigation & Regulatory Compliance• Employee, Benefits and HR Lifecycle• Inspires & Develops High Performing Talent• Consumer Packaged Goods and Life Science

Marc Bitzer is a Chief Executive Officer at KitchenAid.

Aurelian Lis is the global CEO of Dermalogica, a subsidiary of Unilever Prestige. Between 2010 and 2015, Aurelian Lis was the General Manager of the Americas for Benefit Cosmetics, an LVMH subsidiary. There he held full responsibility for the US, Canadian, Mexican, Brazilian and Chilean business including sales, company boutiques, home shopping, e-commerce, marketing, visual merchandising, training and digital marketing. Under his leadership, Benefit Americas quadrupled its revenues with such initiatives as the launch of They’re Real -now the leading prestige mascara in the US- new flagship boutiques, an expansion of brow services to 1,000 locations, acclaimed digital work and awareness building campaigns. Previously, Aurelian Lis was President and Co-founder of PRESCRIBEDsolutions [Customized Skincare], a skincare line distributed through the offices of 500 dermatologists and plastic surgeons which was acquired by Biopelle, Inc a subsidiary of Ferndale Pharm Group in August 2009. The line of cosmeceuticals can be adapted through the addition of boosters to be individualized for individual skincare concerns. Before joining PRESCRIBEDsolutions Aurelian Lis was the Chief Operating Officer, Commerce for dELiA*s Corp, a leading marketer to female consumers between the ages of 13 to 24. In his capacity as COO, he was responsible for five e-commerce websites including dELiAs.cOm. During his time at dELiA*s Corp he implemented new systems as the company raised $100 million in an IPO. Prior to joining dELiA*s, Aurelian Lis worked for Unilever in Europe on brands including Elizabeth Arden, Cerruti and Lagerfeld. He was also on the board of the Duty Free Confederation and other trade associations. Aurelian Lis received an MBA with distinction from INSEAD in Fontainebleau, France and was awarded first class honors in Physics from St. Peter's College, University of Oxford.