What does a commercial account executive do?

A commercial account executive is responsible for income growth in new trademark and existing accounts within an assigned area and ensuring all key measures are delivered. Commercial account executives are primarily responsible for the principal generation and opportunity formation. They work with Marketing, Sales Development, Customer Success, and Professional Services departments to proactively develop and implement an area plan. Also, they work with accounts via telephone, email, in person, and other online means. Additionally, they provide direction and guidance to the extended territory team and leadership to ensure individual and team success. Candidates for this position must have executive-level selling skills.
Commercial account executive responsibilities
Here are examples of responsibilities from real commercial account executive resumes:
- Support sales team by providing leads and tracking activity in SalesForce.
- Manage and develop relationships with existing clients and new business using a CRM.
- Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
- Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
- Review every EOB or UB04 forms identify the denials identify and resolve the account.
- Go over each EOB or UB4 forms identify the denials identify and resolve the account.
- Implement Microsoft CRM for sales management and opportunity tracking.
- Analyze clients current insurance program to determine cross-selling opportunities.
- Complete market penetration by collaborating with business units and capitalizing on cross-selling opportunities.
- Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
- Maintain current and accurate information in Salesforce.com.
- Note for exceptional upselling technique, promoting / selling services.
- Implement and train clients on POS systems and processing terminals.
- Respond and execute on RFP requirements to include product/service brochures, pricing and technical documentation to produce a winning solution.
- Demonstrate advance solution selling abilities and effective, pro-active customer communications including proposal development, delivery, and RFP responses.
Commercial account executive skills and personality traits
We calculated that 9% of Commercial Account Executives are proficient in Cloud, Customer Service, and CRM. They’re also known for soft skills such as Interpersonal skills, Physical stamina, and Self-confidence.
We break down the percentage of Commercial Account Executives that have these skills listed on their resume here:
- Cloud, 9%
Consult with businesses in the technologies of fiber, DOCSIS, and cloud environments.
- Customer Service, 8%
Developed, implemented and monitored comprehensive customer service plans that reflected the customer's business and risk management goals.
- CRM, 7%
Implemented Microsoft CRM for sales management and opportunity tracking.
- Salesforce, 7%
Supported sales team by providing leads and tracking activity in SalesForce.
- Customer Satisfaction, 6%
Worked cross-functionality with other departments and leaders to ensure timely installation of all services, therefore increasing customer satisfaction
- Product Knowledge, 5%
Attended company organized training along with workshops in order to facilitate increase product knowledge.
Most commercial account executives use their skills in "cloud," "customer service," and "crm" to do their jobs. You can find more detail on essential commercial account executive responsibilities here:
Interpersonal skills. The most essential soft skill for a commercial account executive to carry out their responsibilities is interpersonal skills. This skill is important for the role because "wholesale and manufacturing sales representatives must be able to work well with many types of people." Additionally, a commercial account executive resume shows how their duties depend on interpersonal skills: "leveraged superior product knowledge and interpersonal skills to initiate, nurture, and close sales of products and services. "
Physical stamina. Another soft skill that's essential for fulfilling commercial account executive duties is physical stamina. The role rewards competence in this skill because "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." According to a commercial account executive resume, here's how commercial account executives can utilize physical stamina in their job responsibilities: "designed security solutions to mitigate risks related to compliance and physical security. "
Self-confidence. This is an important skill for commercial account executives to perform their duties. For an example of how commercial account executive responsibilities depend on this skill, consider that "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a commercial account executive: "developed and maintained a large customer base through confident sales ability, thorough product knowledge and superior customer service. ".
Customer-service skills. For certain commercial account executive responsibilities to be completed, the job requires competence in "customer-service skills." The day-to-day duties of a commercial account executive rely on this skill, as "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." For example, this snippet was taken directly from a resume about how this skill applies to what commercial account executives do: "direct sales to new customers i uncovered. "
The three companies that hire the most commercial account executives are:
- The Independent Traveler206 commercial account executives jobs
- Oracle149 commercial account executives jobs
- Salesforce134 commercial account executives jobs
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Commercial account executive vs. Business developer
A business developer specializes in conducting in-depth business analysis and crafting various strategies that would not just help a business grow, but also strengthen client base and brand awareness. One of their primary responsibilities revolves around identifying areas in need of improvement. They come up with new services that will boost customer satisfaction, examining the potential for revenue and figuring out new opportunities from trends or other pre-existing programs within the company. All of this is conducted according to the vision, mission, and policies of the organization.
There are some key differences in the responsibilities of each position. For example, commercial account executive responsibilities require skills like "cloud," "customer satisfaction," "product knowledge," and "cloud computing." Meanwhile a typical business developer has skills in areas such as "work ethic," "excellent presentation," "linkedin," and "project management." This difference in skills reveals the differences in what each career does.
Business developers really shine in the manufacturing industry with an average salary of $118,082. Comparatively, commercial account executives tend to make the most money in the start-up industry with an average salary of $76,231.business developers tend to reach higher levels of education than commercial account executives. In fact, business developers are 5.4% more likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.Commercial account executive vs. New business development
New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that commercial account executive responsibilities requires skills like "cloud," "customer service," "customer satisfaction," and "cloud computing." But a new business development might use other skills in their typical duties, such as, "senior level management," "sales strategies," "java," and "product development."
New business development may earn a higher salary than commercial account executives, but new business development earn the most pay in the technology industry with an average salary of $88,045. On the other hand, commercial account executives receive higher pay in the start-up industry, where they earn an average salary of $76,231.In general, new business development achieve similar levels of education than commercial account executives. They're 2.5% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.Commercial account executive vs. Business development specialist
A business development specialist is an expert who determines opportunities for marketing strategy optimization and business growth. The specialists perform business process and financial analysis, effective network creation, and business plan implementation. Being a good business development specialist requires knowledge and experience in managing a business. The skillset for the position includes a strong command in English, information technology, attention to detail, and written and verbal communication.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from commercial account executive resumes include skills like "cloud," "cloud computing," "house training," and "customer retention," whereas a business development specialist is more likely to list skills in "work ethic," "strong work ethic," "powerpoint," and "excellent interpersonal. "
Business development specialists earn the highest salary when working in the finance industry, where they receive an average salary of $63,094. Comparatively, commercial account executives have the highest earning potential in the start-up industry, with an average salary of $76,231.Most business development specialists achieve a similar degree level compared to commercial account executives. For example, they're 3.8% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Commercial account executive vs. Sales representative and account manager
A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review. They also handle the account budgets, developing strategic procedures and marketing techniques to improve the brand image in the market, generating more revenues and profits for the business. A sales representative/account manager identifies business opportunities by following trends to provide public demands and interests.
Even though a few skill sets overlap between commercial account executives and sales representative and account managers, there are some differences that are important to note. For one, a commercial account executive might have more use for skills like "cloud," "crm," "salesforce," and "cloud computing." Meanwhile, some responsibilities of sales representative and account managers require skills like "flyers," "customer relations," "local businesses," and "territory sales. "
In general, sales representative and account managers hold similar degree levels compared to commercial account executives. Sales representative and account managers are 2.4% less likely to earn their Master's Degree and 0.8% less likely to graduate with a Doctoral Degree.Types of commercial account executive
Updated January 8, 2025











