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Commercial account manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Commercial account manager example skills

Below we've compiled a list of the most critical commercial account manager skills. We ranked the top skills for commercial account managers based on the percentage of resumes they appeared on. For example, 19.2% of commercial account manager resumes contained customer service as a skill. Continue reading to find out what skills a commercial account manager needs to be successful in the workplace.

15 commercial account manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how commercial account managers use customer service:

Created, designed and implemented effective systems for customer service improving quality management, customer satisfaction and referral generation.
Develop and maintain strong business relationships with commercial customer personnel and provide outstanding customer service to commercial customers.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how commercial account managers use crm:

Championed technology and CRM platforms to collect and analyze data while enhancing productivity.
Advanced experience with CRM Systems for all tasks concerning client placement, documentation, negotiation, and consulting on company products.

3. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how commercial account managers use account management:

Experience Daily account management activities consisted of product demonstration of IceWEB's enterprise software to potential prospects.
Provided account management for this commercial insurance brokerage firm with domestic and international business clientele.

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how commercial account managers use product knowledge:

Utilized extensive product knowledge to calculate payload and towing capacity to recommend vehicles to match customer specifications.
Partnered with product manufacturers to provide customer with high level of product knowledge and continued service capabilities.

5. Cam

CAM stands for "community association manager," which is a commonly held position in developments with an HOA. The CAM answers questions on how a neighborhood or building is run and is often responsible for enforcing the HOA bylaws. A CAM may be chosen by the HOA board of directors or the property management company who built the development.

Here's how commercial account managers use cam:

Provided timely and accurate financial statements to owners and management, preformed lease administration, CAM reconciliations and process implementation.
Prepared annual CAM reconciliations, supervised administrative staff for tenant billings.

6. Sales Process

Here's how commercial account managers use sales process:

Secured and optimized relationships with Operations and Engineering Departments to facilitate improved sales processing.
Revitalized commercial termite sales process.

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7. Property Management

Property management is the regular oversight of commercial, residential, or industrial real estate by a third-party contractor. Property management includes the day-to-day care of the property, fixing minor and major issues, and monitoring the security of the property.

Here's how commercial account managers use property management:

Marketed commercial emergency fire and water restoration services to property management companies.
Increased revenue in a $2.2M territory consisting of manufacturing, food and beverage, retail and property management customers.

8. Opportunity Management

Here's how commercial account managers use opportunity management:

Mastered deal opportunity management and demonstrated ability to execute and use different techniques to identify new opportunities.
Developed sales strategies, technical solutions, detailed business plans, internal forecasting and opportunity management.

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how commercial account managers use salesforce:

Supplied monthly forecasting through Salesforce.com.
Skilled documentation using Applied Agency Management System (TAM), outlook, Salesforce, and scheduled GoTo meeting when necessary.

10. Workers Compensation

Here's how commercial account managers use workers compensation:

Assisted underwriters with commercial auto, general liability packages, property/inland marine, workers compensation and excess umbrella.
Rated and sold Commercial General Liability, Property, BOP, Umbrella/Excess and Workers Compensation policies directly to the end user.

11. Business Sales

Here's how commercial account managers use business sales:

Implemented new business sales that promoted customer satisfaction retention.
Developed effective relationships to support and increase Business-to-Business sales.

12. Client Retention

Here's how commercial account managers use client retention:

Produce and initiate programs to build co-worker involvement in quality improvement and client retention.
Ensured client retention by negotiating competitive contracts with payphone service providers.

13. Customer Satisfaction

Here's how commercial account managers use customer satisfaction:

Coordinated all phases of sales cycle to ensure customer satisfaction, including coordination of high-volume office supply/furniture orders.
Track renewal dates on maintenance contracts ensure customer satisfaction and positive account status prior to contract expiration.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how commercial account managers use business development:

Managed the entire business development process including prospecting, developing relationships, identifying business needs, negotiating contracts and closing business.
Increased associate development through increased responsibility to hourly associates, including local business development and personal training in sales.

15. Commercial Property

Here's how commercial account managers use commercial property:

Formulated annual P&L budget for Commercial Property division with $2.5B in annual Gross Premiums.
Managed over 400,000 sf of commercial property including shopping malls, office buildings and mixed use.

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What skills help Commercial Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on commercial account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What commercial account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young commercial account managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a commercial account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all commercial account managers possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of commercial account manager skills to add to your resume

The most important skills for a commercial account manager resume and required skills for a commercial account manager to have include:

Customer Service
CRM
Account Management
Product Knowledge
Cam
Sales Process
Property Management
Opportunity Management
Salesforce
Workers Compensation
Business Sales
Client Retention
Customer Satisfaction
Business Development
Commercial Property
Business Relationships

Customer Retention
Gross Margin
Trade Shows
Customer Accounts
Gross Profit
Sales Presentations
National Accounts
Insurance Policies
Sales Quota
Financial Statements
Insurance Carriers
Client Relationships
Sales Growth
Billing Issues
Client Satisfaction
Unified Communications

Renewal Proposals
Cold Calls
Policy Changes
Client Accounts
Sales Strategies
MRO
Journal Entries
Revenue Growth
HVAC
Customer Relations
Customer Issues
Loss Runs
Business Accounts
Renewal Policies
TAM
C-Level

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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