What does a commercial account manager do?
A commercial account manager's role is to offer products and services to businesses and firms, building positive relationships to establish a strong client base. Their responsibilities often revolve around performing research and market analysis to find sales opportunities, devising strategies to identify client needs, and maintaining records of all data and transactions. They may also reach out to potential clients through calls and correspondence, even arrange appointments to discuss products and negotiate sales. Furthermore, as a commercial account manager, it is essential to lead and encourage the workforce, all while adhering to the company's policies and regulations.
Commercial account manager responsibilities
Here are examples of responsibilities from real commercial account manager resumes:
- Oversee all accounting functions and manage accounts in QuickBooks (payable and receivable).
- Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
- Demonstrate strong technical sales knowledge with software manufacturers and licensing programs for the SMB and enterprise segments.
- Provide SMB clients one on one consulting services by strategically presenting wireless solutions that help them do business more efficiently.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Use QuickBooks for invoicing, accounts payable, accounts receivable, and balancing bank statements.
- Maintain and provide timely reports through the submission of monthly documents to external CPA.
- Conduct year end closing of books with CPA and assist with annual audit and tax preparation.
- Expect to facilitate an effective selling network amongst ISAM's focuse on acquisition for Hewlett Packard.
- Advance troubleshooting and resolution of various internet, networking, VOIP, and telephony applications
- Leverage mobility, network, and VoIP solutions to streamline internal processes for financial, technology, and manufacturing account verticals.
- Cloud solutions provider to government entities easing manual tasks including agenda management, citizen engagement, and webcasting using SaaS platform.
Commercial account manager skills and personality traits
We calculated that 19% of Commercial Account Managers are proficient in Customer Service, CRM, and Account Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Commercial Account Managers that have these skills listed on their resume here:
- Customer Service, 19%
Created, designed and implemented effective systems for customer service improving quality management, customer satisfaction and referral generation.
- CRM, 12%
Championed technology and CRM platforms to collect and analyze data while enhancing productivity.
- Account Management, 7%
Experience Daily account management activities consisted of product demonstration of IceWEB's enterprise software to potential prospects.
- Product Knowledge, 5%
Utilized extensive product knowledge to calculate payload and towing capacity to recommend vehicles to match customer specifications.
- Cam, 3%
Provided timely and accurate financial statements to owners and management, preformed lease administration, CAM reconciliations and process implementation.
- Sales Process, 3%
Secured and optimized relationships with Operations and Engineering Departments to facilitate improved sales processing.
Most commercial account managers use their skills in "customer service," "crm," and "account management" to do their jobs. You can find more detail on essential commercial account manager responsibilities here:
Analytical skills. One of the key soft skills for a commercial account manager to have is analytical skills. You can see how this relates to what commercial account managers do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a commercial account manager resume shows how commercial account managers use analytical skills: "risk management analysis/hazard identification/risk transfer-marketing and account administration of large accounts-sales presentations-ocip administration-manuscript policy design-authored rfp responses-claims management"
Communication skills. Many commercial account manager duties rely on communication skills. "sales managers need to work with colleagues and customers, so they must be able to communicate clearly.," so a commercial account manager will need this skill often in their role. This resume example is just one of many ways commercial account manager responsibilities rely on communication skills: "track all clients and maintain communications using customer relationship management (crm) tool. "
Customer-service skills. Another skill that relates to the job responsibilities of commercial account managers is customer-service skills. This skill is critical to many everyday commercial account manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "supervised commercial efforts for this region, connecting through telephonic/face to face sales presentations and maintained the customer management system. "
Leadership skills. A big part of what commercial account managers do relies on "leadership skills." You can see how essential it is to commercial account manager responsibilities because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical commercial account manager tasks: "direct hr functions in all areas of staff recruitment, training, coaching and leadership of creatives and technical teams. "
The three companies that hire the most commercial account managers are:
- The Davey Tree Expert Company282 commercial account managers jobs
- The Jonus Group111 commercial account managers jobs
- NFP Ventures67 commercial account managers jobs
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Compare different commercial account managers
Commercial account manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
These skill sets are where the common ground ends though. The responsibilities of a commercial account manager are more likely to require skills like "crm," "cam," "strong customer service," and "property management." On the other hand, a job as a manager, account executive requires skills like "virtualization," "contract negotiations," "post sales," and "sales territory." As you can see, what employees do in each career varies considerably.
Managers, account executive tend to make the most money working in the technology industry, where they earn an average salary of $87,422. In contrast, commercial account managers make the biggest average salary, $61,085, in the manufacturing industry.managers, account executive tend to reach similar levels of education than commercial account managers. In fact, managers, account executive are 1.6% more likely to graduate with a Master's Degree and 0.0% less likely to have a Doctoral Degree.Commercial account manager vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Each career also uses different skills, according to real commercial account manager resumes. While commercial account manager responsibilities can utilize skills like "customer service," "cam," "strong customer service," and "property management," sales managers use skills like "sales performance," "work ethic," "multitasking," and "sales associates."
Sales managers earn similar levels of education than commercial account managers in general. They're 0.3% more likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.Commercial account manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from commercial account manager resumes include skills like "crm," "cam," "strong customer service," and "property management," whereas an account executive/sales manager is more likely to list skills in "account executives," "sales professionals," "real estate," and "sales reps."
Account executive/sales managers earn the highest salary when working in the media industry, where they receive an average salary of $51,472. Comparatively, commercial account managers have the highest earning potential in the manufacturing industry, with an average salary of $61,085.When it comes to education, account executive/sales managers tend to earn similar degree levels compared to commercial account managers. In fact, they're 1.1% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Commercial account manager vs. Technical sales manager
A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.
Even though a few skill sets overlap between commercial account managers and technical sales managers, there are some differences that are important to note. For one, a commercial account manager might have more use for skills like "account management," "cam," "strong customer service," and "property management." Meanwhile, some responsibilities of technical sales managers require skills like "sales management," "product line," "pre sales," and "project management. "
The manufacturing industry tends to pay the highest salaries for technical sales managers, with average annual pay of $116,399. Comparatively, the highest commercial account manager annual salary comes from the manufacturing industry.technical sales managers reach similar levels of education compared to commercial account managers, in general. The difference is that they're 3.8% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Types of commercial account manager
Updated January 8, 2025
