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Become A Commercial Director

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Working As A Commercial Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,488

    Average Salary

What Does A Commercial Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Commercial Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Commercial Director jobs

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Average Length of Employment
Division President 4.6 years
Managing Director 4.4 years
Vice President 4.3 years
Senior Director 3.9 years
Group Director 3.6 years
Regional Director 3.5 years
National Director 3.5 years
Product Director 3.4 years
Commercial Manager 3.4 years
Business Director 3.3 years
Market Director 3.2 years
Marketing Director 3.1 years
Top Employers Before
Director 6.9%
Manager 5.0%
Top Employers After
Director 6.5%
President 5.7%
Consultant 4.7%

Commercial Director Demographics

Gender

Male

76.5%

Female

20.8%

Unknown

2.7%
Ethnicity

White

73.7%

Hispanic or Latino

15.5%

Asian

7.3%

Unknown

2.7%

Black or African American

0.8%
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Languages Spoken

Spanish

39.6%

French

12.3%

Portuguese

10.4%

Russian

7.5%

Italian

4.7%

German

4.7%

Mandarin

2.8%

Ukrainian

2.8%

Romanian

1.9%

Chinese

1.9%

Czech

1.9%

Cantonese

1.9%

Sami

0.9%

Korean

0.9%

Hungarian

0.9%

Bosnian

0.9%

Georgian

0.9%

Malay

0.9%

Croatian

0.9%

Finnish

0.9%
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Commercial Director Education

Schools

New York University

7.1%

Columbia University

7.1%

Temple University

6.1%

University of Southern California

6.1%

University of Phoenix

6.1%

Syracuse University

5.1%

Thunderbird School of Global Management

5.1%

University of Houston

5.1%

Massachusetts Institute of Technology

5.1%

Northwestern University

5.1%

University of Chicago

5.1%

Boston University

4.1%

Ohio State University

4.1%

American University

4.1%

Pennsylvania State University

4.1%

Georgia State University

4.1%

University of Miami

4.1%

University of Delaware

4.1%

Carnegie Mellon University

4.1%

Cornell University

4.1%
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Majors

Business

32.9%

Finance

11.2%

Marketing

10.0%

Management

7.5%

Photography

4.2%

Accounting

3.5%

Law

3.3%

Economics

3.1%

Communication

3.1%

International Business

2.9%

Real Estate

2.3%

English

2.1%

Electrical Engineering

1.9%

Education

1.9%

Political Science

1.9%

Mechanical Engineering

1.9%

Chemical Engineering

1.7%

Graphic Design

1.7%

Computer Science

1.3%

Chemistry

1.3%
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Degrees

Bachelors

37.2%

Masters

36.0%

Other

17.2%

Doctorate

3.7%

Associate

2.3%

Certificate

2.0%

Diploma

1.2%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Commercial Director Salaries

Job Title Company Location Start Date Salary
Director, Global Commercial Transformation Abbvie Inc. North Chicago, IL Nov 04, 2013 $253,060
Apparel & Gear Commercial Director Amer Sports Winter & Outdoor Company Portland, OR Nov 16, 2011 $250,000
Director, Commercial Operations Excellence Hospira, Inc. Lake Forest, IL Jul 01, 2015 $236,325
Director, Commercial Operations Excellence Hospira, Inc. Lake Forest, IL Sep 04, 2015 $236,325
Commercial Director Vistra (New York) Inc. New York, NY Mar 28, 2016 $225,000
Commercial Director Vistra (New York) Inc. New York, NY Sep 28, 2016 $225,000
Commercial Director IFM Investors (Us) LLC New York, NY Dec 04, 2016 $211,930
Global Commercial Director Maia Global Inc. Sudbury, MA Aug 31, 2015 $210,000
Commercial Director Hustle Co. LLC San Francisco, CA Jun 09, 2014 $208,700
Commercial Director Hustle Co. LLC Orinda, CA Jun 09, 2014 $208,700
Commercial Director Hawaii Intermodal Tank Transport, LLC Irvine, CA Sep 26, 2012 $200,000
Commercial Director, International Business Astellas Pharma Us, Inc. Northbrook, IL Aug 24, 2016 $200,000
Commercial Director Futuris Automotive (Us) Inc. Newark, CA Jan 05, 2016 $196,808
Commercial Director Futuris Automotive (Us) Inc. Newark, CA Jan 02, 2016 $196,808
Commercial Director The Dow Chemical Company Midland, MI Oct 01, 2012 $175,000
Director, Commercial Mortgage-Backed Securities (C Natixis North America LLC New York, NY Sep 13, 2013 $175,000
Commercial Director Mitsubishi International Corporation Houston, TX Sep 13, 2014 $172,783
Director, Commercial Excellence Cabot Corporation Billerica, MA Sep 02, 2014 $170,000
Commercial Director Vistra (New York), Inc. New York, NY Sep 26, 2013 $170,000
Director-Commercial Optimization Panhandle Eastern Pipe Line Company, LP Houston, TX Sep 17, 2011 $167,500
International Commercial Director Business Men's Insurance, Corp. Miami, FL Mar 11, 2015 $166,700
Commercial Director Stichting Equity New York, NY Dec 25, 2010 $135,000
Commercial Director Stichting Equity New York, NY Jan 03, 2011 $135,000
Director of Product Commercialization Integrated DNA Technologies, Inc. Coralville, IA Oct 11, 2015 $135,000
Commercial Director Airframer Business United Technologies Corporation D/B/A Pratt & Whit East Hartford, CT Jan 15, 2015 $133,182 -
$191,000
Global Commercial Director Porter and Sail, Inc. New York, NY Jan 09, 2016 $130,000
Commercial Director Skanska USA, Inc. Alexandria, VA Feb 09, 2016 $130,000 -
$200,000
Apple Commercial Director Brightstar Corp. Miami, FL Jun 20, 2012 $130,000

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Top Skills for A Commercial Director

SalesStrategiesRevenueGrowthFinancialTargetsPBusinessDevelopmentCustomerServiceBusinessPlanProductLineBusinessUnitNewProductDevelopmentLogisticsRealEstateAnnualSalesHumanResourcesAdditionalDirectReportsWebProjectManagementMarketShareMarketResearch

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Top Commercial Director Skills

  1. Sales Strategies
  2. Revenue Growth
  3. Financial Targets
You can check out examples of real life uses of top skills on resumes here:
  • Designed employee programs focusing on retention and sales strategies.
  • Designed and implemented new organizational structure delivering double digit year-on-year revenue growth.
  • Assist in setting financial targets and budget development and monitoring.
  • Prepare technical and commercial documentation for customer approval before shipment.
  • Managed business and defined business development opportunities in the Sales, Marketing and Operations area.

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