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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Commercial Director
Top Careers After Commercial Director
Hispanic or Latino15.5%
Black or African American0.8%
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New York University7.1%
University of Southern California6.1%
University of Phoenix6.1%
Thunderbird School of Global Management5.1%
University of Houston5.1%
Massachusetts Institute of Technology5.1%
University of Chicago5.1%
Ohio State University4.1%
Pennsylvania State University4.1%
Georgia State University4.1%
University of Miami4.1%
University of Delaware4.1%
Carnegie Mellon University4.1%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Director, Global Commercial Transformation||Abbvie Inc.||North Chicago, IL||Nov 04, 2013||$253,060|
|Apparel & Gear Commercial Director||Amer Sports Winter & Outdoor Company||Portland, OR||Nov 16, 2011||$250,000|
|Director, Commercial Operations Excellence||Hospira, Inc.||Lake Forest, IL||Jul 01, 2015||$236,325|
|Director, Commercial Operations Excellence||Hospira, Inc.||Lake Forest, IL||Sep 04, 2015||$236,325|
|Commercial Director||Vistra (New York) Inc.||New York, NY||Mar 28, 2016||$225,000|
|Commercial Director||Vistra (New York) Inc.||New York, NY||Sep 28, 2016||$225,000|
|Commercial Director||IFM Investors (Us) LLC||New York, NY||Dec 04, 2016||$211,930|
|Global Commercial Director||Maia Global Inc.||Sudbury, MA||Aug 31, 2015||$210,000|
|Commercial Director||Hustle Co. LLC||San Francisco, CA||Jun 09, 2014||$208,700|
|Commercial Director||Hustle Co. LLC||Orinda, CA||Jun 09, 2014||$208,700|
|Commercial Director||Hawaii Intermodal Tank Transport, LLC||Irvine, CA||Sep 26, 2012||$200,000|
|Commercial Director, International Business||Astellas Pharma Us, Inc.||Northbrook, IL||Aug 24, 2016||$200,000|
|Commercial Director||Futuris Automotive (Us) Inc.||Newark, CA||Jan 05, 2016||$196,808|
|Commercial Director||Futuris Automotive (Us) Inc.||Newark, CA||Jan 02, 2016||$196,808|
|Commercial Director||The Dow Chemical Company||Midland, MI||Oct 01, 2012||$175,000|
|Director, Commercial Mortgage-Backed Securities (C||Natixis North America LLC||New York, NY||Sep 13, 2013||$175,000|
|Commercial Director||Mitsubishi International Corporation||Houston, TX||Sep 13, 2014||$172,783|
|Commercial Director||Vistra (New York), Inc.||New York, NY||Sep 26, 2013||$170,000|
|Director, Commercial Excellence||Cabot Corporation||Billerica, MA||Sep 02, 2014||$170,000|
|Director-Commercial Optimization||Panhandle Eastern Pipe Line Company, LP||Houston, TX||Sep 17, 2011||$167,500|
|International Commercial Director||Business Men's Insurance, Corp.||Miami, FL||Mar 11, 2015||$166,700|
|Commercial Director||Flomin Inc.||Baytown, TX||Oct 01, 2015||$135,400 -
|Commercial Director||Stichting Equity||New York, NY||Dec 25, 2010||$135,000|
|Commercial Director||Stichting Equity||New York, NY||Jan 03, 2011||$135,000|
|Director of Product Commercialization||Integrated DNA Technologies, Inc.||Coralville, IA||Oct 11, 2015||$135,000|
|Commercial Director Airframer Business||United Technologies Corporation D/B/A Pratt & Whit||East Hartford, CT||Jan 15, 2015||$133,182 -
|Global Commercial Director||Porter and Sail, Inc.||New York, NY||Jan 09, 2016||$130,000|
|Commercial Director||Skanska USA, Inc.||Alexandria, VA||Feb 09, 2016||$130,000 -
|Apple Commercial Director||Brightstar Corp.||Miami, FL||Jun 20, 2012||$130,000|
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300 Series Commercial - Director's Cut
A Day In The Life: Marketing Manager