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The differences between commercial directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a commercial director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a commercial director has an average salary of $143,615, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a commercial director include project management, kpis and healthcare. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Commercial Director | Director Of Sales And Marketing | |
| Yearly salary | $143,615 | $117,348 |
| Hourly rate | $69.05 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 97,667 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Commercial Directors are executives who manage the performance and subsequent growth of the company. They lead activities related to the commerce side of the business. Commercial directors study the current trends in both the economic market and in the industry that the business operates in. They also study their target market. With this research, they devise ways to ensure that a company's performance will not decline as they navigate the changing market landscape. Commercial Directors should have good foresight and strong analytical skills to make sense of the current trends and how they would affect their future.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Commercial directors and directors of sales and marketing have different pay scales, as shown below.
| Commercial Director | Director Of Sales And Marketing | |
| Average salary | $143,615 | $117,348 |
| Salary range | Between $93,000 And $221,000 | Between $73,000 And $188,000 |
| Highest paying City | San Francisco, CA | Urban Honolulu, HI |
| Highest paying state | Massachusetts | Hawaii |
| Best paying company | Emergent BioSolutions | Quidel |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a commercial director and a director of sales and marketing in terms of educational background:
| Commercial Director | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between commercial directors' and directors of sales and marketing' demographics:
| Commercial Director | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 80.9% Female, 19.1% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |