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Commercial director vs sales and marketing vice president

The differences between commercial directors and sales and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a commercial director, becoming a sales and marketing vice president takes usually requires 6-8 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $143,615 average annual salary of a commercial director.

The top three skills for a commercial director include project management, kpis and healthcare. The most important skills for a sales and marketing vice president are product development, revenue growth, and strategic partnerships.

Commercial director vs sales and marketing vice president overview

Commercial DirectorSales And Marketing Vice President
Yearly salary$143,615$169,384
Hourly rate$69.05$81.43
Growth rate10%5%
Number of jobs97,667158,926
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 77%
Average age3946
Years of experience108

What does a commercial director do?

Commercial Directors are executives who manage the performance and subsequent growth of the company. They lead activities related to the commerce side of the business. Commercial directors study the current trends in both the economic market and in the industry that the business operates in. They also study their target market. With this research, they devise ways to ensure that a company's performance will not decline as they navigate the changing market landscape. Commercial Directors should have good foresight and strong analytical skills to make sense of the current trends and how they would affect their future.

What does a sales and marketing vice president do?

A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.

Commercial director vs sales and marketing vice president salary

Commercial directors and sales and marketing vice presidents have different pay scales, as shown below.

Commercial DirectorSales And Marketing Vice President
Average salary$143,615$169,384
Salary rangeBetween $93,000 And $221,000Between $99,000 And $289,000
Highest paying CitySan Francisco, CABurlingame, CA
Highest paying stateMassachusettsMaine
Best paying companyEmergent BioSolutionsGenentech
Best paying industryManufacturingTechnology

Differences between commercial director and sales and marketing vice president education

There are a few differences between a commercial director and a sales and marketing vice president in terms of educational background:

Commercial DirectorSales And Marketing Vice President
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Commercial director vs sales and marketing vice president demographics

Here are the differences between commercial directors' and sales and marketing vice presidents' demographics:

Commercial DirectorSales And Marketing Vice President
Average age3946
Gender ratioMale, 80.9% Female, 19.1%Male, 83.6% Female, 16.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between commercial director and sales and marketing vice president duties and responsibilities

Commercial director example responsibilities.

  • Monitor and manage budgets on each account to ensure high ROI and biggest bang for each buck.
  • Lead start-up of new far-east OEM partner, including selection process, technical & manufacturing management and relationship development.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Define and implement the CRM and phone systems and infrastructure need to support commercialization efforts.
  • Create and maintain adoption measurement for SFDC resulting in increase usage of CRM tool, globally.
  • Institute metrics to document cost savings, purchase requisition turnaround, and number of POs issue.
  • Show more

Sales and marketing vice president example responsibilities.

  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Modify marketing efforts base on availability of resources and opportunities to maximize ROI on existing marketing programs.
  • Identify several viable OEM partner relationships in various industrial markets and secure orders for prototypes and engineering services.
  • Develop new products for aerospace OEM and aftermarket sales by utilizing direct contract manufacturing, strategic suppliers and low-cost-country sources.
  • Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
  • Assist in the creation, development and production of sales proposals, RFP's, presentations, brochures, and communications.
  • Show more

Commercial director vs sales and marketing vice president skills

Common commercial director skills
  • Project Management, 9%
  • KPIs, 8%
  • Healthcare, 8%
  • Business Development, 8%
  • Customer Service, 7%
  • Lead Generation, 5%
Common sales and marketing vice president skills
  • Product Development, 12%
  • Revenue Growth, 9%
  • Strategic Partnerships, 7%
  • Business Development, 5%
  • R, 5%
  • Business Plan, 3%

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