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The differences between commercial directors and sales and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a commercial director, becoming a sales and marketing vice president takes usually requires 6-8 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $143,615 average annual salary of a commercial director.
The top three skills for a commercial director include project management, kpis and healthcare. The most important skills for a sales and marketing vice president are product development, revenue growth, and strategic partnerships.
| Commercial Director | Sales And Marketing Vice President | |
| Yearly salary | $143,615 | $169,384 |
| Hourly rate | $69.05 | $81.43 |
| Growth rate | 10% | 5% |
| Number of jobs | 97,667 | 158,926 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 77% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Commercial Directors are executives who manage the performance and subsequent growth of the company. They lead activities related to the commerce side of the business. Commercial directors study the current trends in both the economic market and in the industry that the business operates in. They also study their target market. With this research, they devise ways to ensure that a company's performance will not decline as they navigate the changing market landscape. Commercial Directors should have good foresight and strong analytical skills to make sense of the current trends and how they would affect their future.
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Commercial directors and sales and marketing vice presidents have different pay scales, as shown below.
| Commercial Director | Sales And Marketing Vice President | |
| Average salary | $143,615 | $169,384 |
| Salary range | Between $93,000 And $221,000 | Between $99,000 And $289,000 |
| Highest paying City | San Francisco, CA | Burlingame, CA |
| Highest paying state | Massachusetts | Maine |
| Best paying company | Emergent BioSolutions | Genentech |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a commercial director and a sales and marketing vice president in terms of educational background:
| Commercial Director | Sales And Marketing Vice President | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between commercial directors' and sales and marketing vice presidents' demographics:
| Commercial Director | Sales And Marketing Vice President | |
| Average age | 39 | 46 |
| Gender ratio | Male, 80.9% Female, 19.1% | Male, 83.6% Female, 16.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |