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Commercial director vs sales manager

The differences between commercial directors and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a commercial director, becoming a sales manager takes usually requires 6-8 years. Additionally, a commercial director has an average salary of $143,615, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a commercial director include project management, kpis and healthcare. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Commercial director vs sales manager overview

Commercial DirectorSales Manager
Yearly salary$143,615$73,952
Hourly rate$69.05$35.55
Growth rate10%5%
Number of jobs97,667119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 63%
Average age3946
Years of experience108

What does a commercial director do?

Commercial Directors are executives who manage the performance and subsequent growth of the company. They lead activities related to the commerce side of the business. Commercial directors study the current trends in both the economic market and in the industry that the business operates in. They also study their target market. With this research, they devise ways to ensure that a company's performance will not decline as they navigate the changing market landscape. Commercial Directors should have good foresight and strong analytical skills to make sense of the current trends and how they would affect their future.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Commercial director vs sales manager salary

Commercial directors and sales managers have different pay scales, as shown below.

Commercial DirectorSales Manager
Average salary$143,615$73,952
Salary rangeBetween $93,000 And $221,000Between $42,000 And $129,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateMassachusettsNew Jersey
Best paying companyEmergent BioSolutionsCapgemini
Best paying industryManufacturing-

Differences between commercial director and sales manager education

There are a few differences between a commercial director and a sales manager in terms of educational background:

Commercial DirectorSales Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Commercial director vs sales manager demographics

Here are the differences between commercial directors' and sales managers' demographics:

Commercial DirectorSales Manager
Average age3946
Gender ratioMale, 80.9% Female, 19.1%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between commercial director and sales manager duties and responsibilities

Commercial director example responsibilities.

  • Monitor and manage budgets on each account to ensure high ROI and biggest bang for each buck.
  • Lead start-up of new far-east OEM partner, including selection process, technical & manufacturing management and relationship development.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Define and implement the CRM and phone systems and infrastructure need to support commercialization efforts.
  • Create and maintain adoption measurement for SFDC resulting in increase usage of CRM tool, globally.
  • Institute metrics to document cost savings, purchase requisition turnaround, and number of POs issue.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Commercial director vs sales manager skills

Common commercial director skills
  • Project Management, 9%
  • KPIs, 8%
  • Healthcare, 8%
  • Business Development, 8%
  • Customer Service, 7%
  • Lead Generation, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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