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Commercial manager vs technical sales manager

The differences between commercial managers and technical sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a commercial manager and a technical sales manager. Additionally, a technical sales manager has an average salary of $129,770, which is higher than the $100,167 average annual salary of a commercial manager.

The top three skills for a commercial manager include project management, customer service and business development. The most important skills for a technical sales manager are customer satisfaction, sales management, and CRM.

Commercial manager vs technical sales manager overview

Commercial ManagerTechnical Sales Manager
Yearly salary$100,167$129,770
Hourly rate$48.16$62.39
Growth rate5%5%
Number of jobs104,252193,981
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 65%
Average age4646
Years of experience88

What does a commercial manager do?

A commercial manager is in charge of devising strategies for optimal procedures. Their responsibilities typically revolve around liaising with clients to determine their needs, coordinating with different departments to gather necessary data, performing research and analysis to identify the strengths and weaknesses of existing systems, and developing new business plans for profit growth and efficient workflow. Furthermore, as a manager, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a technical sales manager do?

A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.

Commercial manager vs technical sales manager salary

Commercial managers and technical sales managers have different pay scales, as shown below.

Commercial ManagerTechnical Sales Manager
Average salary$100,167$129,770
Salary rangeBetween $70,000 And $143,000Between $90,000 And $186,000
Highest paying CitySan Francisco, CAColumbia, MD
Highest paying stateHawaiiNew Hampshire
Best paying companyCheniere EnergyPalo Alto Networks
Best paying industryManufacturingManufacturing

Differences between commercial manager and technical sales manager education

There are a few differences between a commercial manager and a technical sales manager in terms of educational background:

Commercial ManagerTechnical Sales Manager
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Commercial manager vs technical sales manager demographics

Here are the differences between commercial managers' and technical sales managers' demographics:

Commercial ManagerTechnical Sales Manager
Average age4646
Gender ratioMale, 73.3% Female, 26.7%Male, 86.2% Female, 13.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between commercial manager and technical sales manager duties and responsibilities

Commercial manager example responsibilities.

  • Analyze and manage export-import logistics for select Chilean products import to Spain.
  • Perform outbound calls for upselling and offering additional products.
  • Contract with outside vendor for data analysis and CRM integration.
  • Prepare weekly sales and CRM reports utilize by senior management in forecasting annual revenue.
  • Develop multilevel sales programs for introducing new products to top tier distributors and distribution sales representatives.
  • Work with distributors, manufacture representatives and online accounts to ensure accurate distribution, pricing and promotions.
  • Show more

Technical sales manager example responsibilities.

  • Achieve annual sales and profit objectives for fast-pace company by securing contracts to sell automation components to MRO & OEM clients.
  • Manage sales pipeline in CRM system for predictable revenue generation, prioritization and forecasting.
  • Develop new customers in the region assign through independent travel, managing distributor relationships and OEM relationships.
  • Determine product pricing base on multiple ROI factors.
  • Recognize as trusted subject matter expert all in SaaS, virtual lab and eLearning services.
  • Own & drive client strategy from a technology perspective including leading proof of concept and ROI initiatives.
  • Show more

Commercial manager vs technical sales manager skills

Common commercial manager skills
  • Project Management, 16%
  • Customer Service, 9%
  • Business Development, 8%
  • CRM, 8%
  • Customer Satisfaction, 4%
  • Client Relationships, 4%
Common technical sales manager skills
  • Customer Satisfaction, 11%
  • Sales Management, 9%
  • CRM, 6%
  • Product Line, 5%
  • Business Development, 5%
  • Sales Strategies, 4%

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