Commercial marketing specialist vs marketing director

Differences between commercial marketing specialist and marketing director duties and responsibilities

Commercial marketing specialist example responsibilities.

• Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
• Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
• Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Marketing director example responsibilities.

• Manage staging of NCAA athletics events.
• Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
• Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
• Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
• Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
• Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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