What does a commercial marketing specialist do?
Commercial marketing specialist responsibilities
Here are examples of responsibilities from real commercial marketing specialist resumes:
- Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
- Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
- Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.
Commercial marketing specialist skills and personality traits
We calculated that 18% of Commercial Marketing Specialists are proficient in Market Research, Marketing Campaigns, and CRM. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Commercial Marketing Specialists that have these skills listed on their resume here:
- Market Research, 18%
Manage market research and competitive analysis to develop actionable consumer insights that drive: brand strength, advertising effectiveness customer satisfaction.
- Marketing Campaigns, 17%
Promote software through direct marketing campaigns, tradeshow attendance, etc.
- CRM, 16%
Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.
- Market Trends, 12%
Created market overviews, market trends and analyzed properties.
- Lead Generation, 10%
Managed webcast (lead generation) program featuring 19 webcasts per year.
- SEO, 9%
Designed Agency Website (In process of going Live) and updated SEO.
Common skills that a commercial marketing specialist uses to do their job include "market research," "marketing campaigns," and "crm." You can find details on the most important commercial marketing specialist responsibilities below.
Creativity. The most essential soft skill for a commercial marketing specialist to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a commercial marketing specialist resume shows how their duties depend on creativity: "developed and wrote external news such as white papers, press releases, and creative news for clients and website. "
Interpersonal skills. Another essential skill to perform commercial marketing specialist duties is interpersonal skills. Commercial marketing specialists responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Commercial marketing specialists also use interpersonal skills in their role according to a real resume snippet: "maintain company social media accounts.skills usedorganization, time management, project management, good communication, interpersonal communication, punctuality. "
Organizational skills. Another skill that relates to the job responsibilities of commercial marketing specialists is organizational skills. This skill is critical to many everyday commercial marketing specialist duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "provided coaching and facilitated classroom instruction to improve employee product knowledge and job productivity to meet organizational goals. "
Analytical skills. A big part of what commercial marketing specialists do relies on "analytical skills." You can see how essential it is to commercial marketing specialist responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical commercial marketing specialist tasks: "performed competitive market analysis for introduction of new product features. "
Communication skills. Another crucial skill for a commercial marketing specialist to carry out their responsibilities is "communication skills." A big part of what commercial marketing specialists relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to commercial marketing specialist duties can be seen in an example from a commercial marketing specialist resume snippet: "pop material design) for press releases and internal communications. "
The three companies that hire the most commercial marketing specialists are:
- HUB International15 commercial marketing specialists jobs
- Motorola Solutions7 commercial marketing specialists jobs
- Grandbridge Real Estate Capital5 commercial marketing specialists jobs
Compare different commercial marketing specialists
Commercial marketing specialist vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
While similarities exist, there are also some differences between commercial marketing specialists and partner. For instance, commercial marketing specialist responsibilities require skills such as "marketing campaigns," "crm," "market trends," and "lead generation." Whereas a partner is skilled in "patients," "customer service," "healthcare," and "patient care." This is part of what separates the two careers.
The education levels that partners earn slightly differ from commercial marketing specialists. In particular, partners are 6.4% more likely to graduate with a Master's Degree than a commercial marketing specialist. Additionally, they're 9.0% more likely to earn a Doctoral Degree.Commercial marketing specialist vs. Business development director
A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that commercial marketing specialist responsibilities requires skills like "marketing campaigns," "commercial property," "ran," and "product launch materials." But a business development director might use other skills in their typical duties, such as, "healthcare," "patients," "customer relationships," and "account management."
On average, business development directors earn a higher salary than commercial marketing specialists. Some industries support higher salaries in each profession. Interestingly enough, business development directors earn the most pay in the finance industry with an average salary of $124,195. Whereas commercial marketing specialists have higher pay in the pharmaceutical industry, with an average salary of $92,970.business development directors earn higher levels of education than commercial marketing specialists in general. They're 11.9% more likely to graduate with a Master's Degree and 9.0% less likely to earn a Doctoral Degree.Commercial marketing specialist vs. Business development manager
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a commercial marketing specialist is likely to be skilled in "marketing campaigns," "commercial property," "press releases," and "ran," while a typical business development manager is skilled in "customer service," "healthcare," "business relationships," and "customer relationships."
Business development managers make a very good living in the finance industry with an average annual salary of $103,515. On the other hand, commercial marketing specialists are paid the highest salary in the pharmaceutical industry, with average annual pay of $92,970.Most business development managers achieve a higher degree level compared to commercial marketing specialists. For example, they're 9.3% more likely to graduate with a Master's Degree, and 1.0% more likely to earn a Doctoral Degree.Commercial marketing specialist vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Types of commercial marketing specialist
Updated January 8, 2025
