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Commercial producer skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Deborah Orloff,
Amy Hesketh
Below we've compiled a list of the most critical commercial producer skills. We ranked the top skills for commercial producers based on the percentage of resumes they appeared on. For example, 12.5% of commercial producer resumes contained motion graphics as a skill. Continue reading to find out what skills a commercial producer needs to be successful in the workplace.

15 commercial producer skills for your resume and career

1. Motion Graphics

Here's how commercial producers use motion graphics:
  • Direct motion graphics & titling for use in all phases of video production, utilizing a cross-platform environment.
  • Write, shoot, edit, create motion graphics for television ads in the Central Texas market.

2. Production Process

The production process is a series of events and industrial activities that come into play when raw material are delivered onto the production facility for manufacturing. The process involves different steps of production from start to finish such as; research, design formation, design testing, product manufacturing, and assembly according to the design, product experimentations, and supply.

Here's how commercial producers use production process:
  • Monitored post-production processes to ensure accurate completion of details for commercials.
  • Managed the production and post-production process from initial concept to broadcast.

3. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how commercial producers use account executives:
  • Compile media research reports for account executives using Scarborough Research.
  • Work closely with clients to produce favorable spots and with Account Executives to help our clients and our company.

4. Television Commercials

Here's how commercial producers use television commercials:
  • Assisted the Production Manager in developing television commercials for advertisers.
  • Produced television commercials for regional clients.

5. Risk Management

Risk management is the method of recognizing, evaluating, and managing risks to an organization's resources and profits. Financial insecurity, regulatory liability, strategic management mistakes, incidents, and natural hazards are just some of the challenges or dangers that could arise. For digitalized businesses, IT security vulnerabilities and data-related threats, as well as risk management techniques to mitigate them, have become top priorities.

Here's how commercial producers use risk management:
  • Assessed risk tolerance and investment/risk management goals to recommend solutions optimally suited to client needs.
  • Oversee risk management programs, reorganization of online campaigns, and design of solicitation materials for high-profile businesses.

6. Cross-Selling

Here's how commercial producers use cross-selling:
  • Developed a book of business increasing sales through cold-calling, cross-selling and networking.

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7. Adobe Premiere

Here's how commercial producers use adobe premiere:
  • Shoot video using SonyXD cameras, edit video using Adobe Premiere, write scripts for clients
  • Work with Adobe Premiere and After Effects daily.

8. Adobe Creative Suite

Here's how commercial producers use adobe creative suite:
  • Create marketing materials by using Adobe Creative Suite or by working openly with vendors.
  • Create, produce, & edit custom promotions for programming using the Adobe Creative Suite.

9. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how commercial producers use graphic design:
  • Post Production-special effects, graphic design, editing and digital encoding.
  • Specialized in: Visual Effects Cinematography Motion Graphic Design Worked closely with SEO & visual advertisement marketers.

10. Edit Video

Here's how commercial producers use edit video:
  • Edit video on nonlinear editing software (Final Cut Pro X).
  • Convert and re-edit video curriculum.

11. DSLR

Here's how commercial producers use dslr:
  • Implemented Final Cut Pro and new DSLR camera technology to help business stay current.
  • Operate various DSLR cameras, Sony FS 700, and production equipment daily.

12. Adobe Photoshop

Here's how commercial producers use adobe photoshop:
  • Shoot and edit commercial programming using non-linear (Mac) Avid Media Composer and Adobe Photoshop.
  • Designed artwork for posters and promotional materials using Adobe Photoshop.

13. HD

Here's how commercial producers use hd:
  • Photographed commercial using Panasonic P2 HD camera.
  • Supervised & coordinated live action shoots (HD, SD) & still photo shoots.

14. Adobe Audition

Here's how commercial producers use adobe audition:
  • Used Adobe Audition to edit 10 Seconds of Glory clips that were submitted by listeners to be played on-air.
  • Mixed and edited music using software programs such as Audacity, Pro Tools, and Adobe Audition.

15. Promotional Spots

Here's how commercial producers use promotional spots:
  • Videotape, edit, and produce commercials, public service announcements and promotional spots for sales and marketing departments.
  • Directed, edited and produced commercial and promotional spots for broadcast.
top-skills

What skills help Commercial Producers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on commercial producer resumes?

Deborah OrloffDeborah Orloff LinkedIn profile

Professor of Art and Associate Chair, University of Toledo

Flexibility and the ability to adapt to changing situations and new technology has become more important than ever! Creativity and entrepreneurship are also very important!

What soft skills should all commercial producers possess?

Amy Hesketh

Full Time Faculty, Olympic College

-Collaboration.
-Teamwork.
-Project management.
-Crew management.
-Professionalism.

What type of skills will young commercial producers need?

David CarrenDavid Carren LinkedIn profile

Professor, The University of Texas Rio Grande Valley

Critical thinking, a significant component of all successful creative endeavors, will be a considerable asset. Another essential ability to collaborate or work with others efficiently and effectively will also matter a great deal.

List of commercial producer skills to add to your resume

Commercial producer skills

The most important skills for a commercial producer resume and required skills for a commercial producer to have include:

  • Motion Graphics
  • Production Process
  • Account Executives
  • Television Commercials
  • Risk Management
  • Cross-Selling
  • Adobe Premiere
  • Adobe Creative Suite
  • Graphic Design
  • Edit Video
  • DSLR
  • Adobe Photoshop
  • HD
  • Adobe Audition
  • Promotional Spots
  • Cinema
  • Audio Board
  • Edit Commercials
  • Sales Process
  • Sales Presentations
  • Production Equipment
  • External Clients
  • Client Satisfaction
  • Client Relationships
  • Promotional Content
  • Camera Operation
  • Local Clients
  • Avid Media Composer
  • Public Service Announcements
  • Mac
  • Sales Executives
  • ABC
  • Non-Linear Video
  • Production Crews
  • TV Commercials
  • Promotional Videos
  • Client Commercials
  • Station Clients
  • Radio Commercials
  • Graphic Elements
  • News Stories
  • General Liability
  • Regional Clients
  • Facebook
  • Location Shoots

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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