Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between commercial product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $106,412 average annual salary of a commercial product manager.
The top three skills for a commercial product manager include treasury, product line and product development. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Commercial Product Manager | Product Marketing Manager | |
| Yearly salary | $106,412 | $112,220 |
| Hourly rate | $51.16 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 139,724 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The commercial product manager focuses on determining consumers' wants and needs and drafts a product plan for the business to tweak their product development to take advantage of the demand. The commercial product manager works with the marketing team on ensuring existing products and newly developed items fare well in the market. This position is tasked with monitoring product performance, determining weaknesses in the marketing strategy, and providing suggestions and recommendations to improve sales. The added responsibility of a commercial product manager is to help in conceptualizing product designs and marketing strategies.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Commercial product managers and product marketing managers have different pay scales, as shown below.
| Commercial Product Manager | Product Marketing Manager | |
| Average salary | $106,412 | $112,220 |
| Salary range | Between $73,000 And $153,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Flexport | Credit Karma |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a commercial product manager and a product marketing manager in terms of educational background:
| Commercial Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between commercial product managers' and product marketing managers' demographics:
| Commercial Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |