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Commercial product manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical commercial product manager skills. We ranked the top skills for commercial product managers based on the percentage of resumes they appeared on. For example, 14.9% of commercial product manager resumes contained treasury as a skill. Continue reading to find out what skills a commercial product manager needs to be successful in the workplace.

15 commercial product manager skills for your resume and career

1. Treasury

Here's how commercial product managers use treasury:

Manage Treasury Management products from idea through implementation.

2. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how commercial product managers use product line:

Establish product line direction for existing products and develop additional target markets.
Leveraged Canadian reps to grow product line to become 1/3 of North American sales volume with 1/10th the population of US.

3. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how commercial product managers use product development:

Managed all aspects of product development from idea initiation, engineering, certification, sourcing and manufacturing.
Supported the commercial product portfolio and provided Marketing leadership and support to cross-departmental product development teams.

4. Product Strategy

Here's how commercial product managers use product strategy:

Worked cross-functionally with Deposits Operations, Business Technology and other third parties to support product initiatives and execute on product strategy.
Worked from the customer backward to develop product strategy and definition and market and competitive analysis for B2C Selling web/mobile applications.

5. Product Roadmap

Here's how commercial product managers use product roadmap:

Collaborated with customers on creating strategies to develop business-critical systems by defining 5 year Product Roadmaps.
Establish relationships with European category directors to ensure a successfully product roadmap from development to launch.

6. Cash Management

Here's how commercial product managers use cash management:

Teamed with relationship/sale, identified leads and structured cash management solutions.
Performed cash management implementations and customer service.

7. Process Improvement

Here's how commercial product managers use process improvement:

Key stakeholder in implementing process improvements within the Export business.
Participated with cost reduction/process improvement teams.

8. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how commercial product managers use competitive analysis:

Managed the 5-year strategy of a $1.5 billion innovation portfolio through competitive analysis, market expansion, and joint ventures.
Performed market/product/competitive analysis for product penetration.

9. Cycle Management

Here's how commercial product managers use cycle management:

Complete product responsibility from ideation, financial assessment, development, product introduction, and life cycle management.
Collaborate with business teams to determine improvements and life-cycle management of IP-based Hub/Switch product family.

10. Market Analysis

Here's how commercial product managers use market analysis:

Conducted competitive market analysis, defining and recommending appropriate drug therapy duration for PI3K Program to support key sale forecast assumptions.
Created detailed financial models and market analysis on a high strategic value Paper Shredders initiative for senior global marketing leadership.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how commercial product managers use business development:

Directed and managed business development, marketing and sales training programs for corporate business partners.
Partnered with business development to help identify areas for potential growth with existing clients.

12. Pricing Strategy

Here's how commercial product managers use pricing strategy:

Developed pocket value pricing strategy and guided long term supply agreement negotiations with minimum price reduction.
Provided solutions to improve performance via underwriting guideline changes or pricing strategy.

13. Business Plan

Here's how commercial product managers use business plan:

Developed business plan used to track federal, state, and local grant money for fitness equipment.
Co-managed immediate post-launch marketing activities for TAXOTERE, including strategic analysis and production of the strategic business plan.

14. Product Portfolio

A product portfolio is a collection of all services and products by an enterprise made available to customers and clients. It also features vital areas of the business operations and processes. The product portfolio is a detailed analysis of a company's risk management, leadership, growth, financial prospects, contributions, and income.

Here's how commercial product managers use product portfolio:

Surface instrumentation product portfolio responsibility.
Managed all upstream marketing activities for MIS product portfolio and collaborated with Marketing Manager to develop and support all downstream initiatives.

15. Product Training

Product training ensures that all employees fully understand their roles and improve their skills to communicate with customers about the organization's products or services.

Here's how commercial product managers use product training:

Assisted with planning and implementation of successful bank-wide product training, commercial sales meetings and customer/COI events.
Develop and coordinate sales product training, including features, benefits, and value.

What skills help Commercial Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on commercial product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What commercial product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a commercial product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of commercial product manager skills to add to your resume

The most important skills for a commercial product manager resume and required skills for a commercial product manager to have include:

Treasury
Product Line
Product Development
Product Strategy
Product Roadmap
Cash Management
Process Improvement
Competitive Analysis
Cycle Management
Market Analysis
Business Development
Pricing Strategy
Business Plan

Product Portfolio
Product Training
Sales Growth
Revenue Growth
Sales Training
Cost Reduction
Sales Support
Analyze Products
Trade Shows
Lead Generation
Marketing Collateral
ISO
Marketing Campaigns

R
Commodities
Contract Negotiations
RFP
Customer Feedback
Customer Demand
OEM
Product Specifications
QA
Direct Reports
POS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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