Reports to VP, Trade Operations
Objective: Scale and Optimize performance for key accounts.
Responsibilities:
Manage Trade Channels (TC) performance toward the goals by implementing changes to bids, intent testing, filtering and traffic routing
Work with Account Executives to understand Trade Partner goals and requirements for Advertisers and Publishers
Exclusively manage specific key Advertiser and/or Publisher channels
Identify best combinations of advertiser campaigns and publishers for Trade Channels
Create trade strategy (model) based on a combination of their and our objectives
Closely Monitor each TC and campaign carefully to make sure they are performing within the model and optimizing toward the goal
Manage Trade Analysts to gather deeper performance data to improve performance
Mitigate any sudden adverse changes in performance such as spikes and drops
Test strategies with new trade channels based on new publishers.
Identify scaling opportunity with well performing trade channels
Manage correct classification for publishers and their sub channels.
Monitor and provide feedback on sub channel performance to AE or directly.
Manage API performance with bid strategy, sub channel micro-bidding.
Provide recommendations for Advertisers and Publishers so that they can improve performance and/or Scale via AE, or directly as needed
Benefits:
Commission of 5% of GP or 1% off Revenue
Opportunity for mobility /advancement
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