Commonwealth//mccann CEO and leadership

As global head of production and partnerships for Y&R , I am focused on all aspects of content and production; from primary all the way through to high volume video and digital content.

It is my goal to bring a pragmatic, but strategic approach to how we respond to the financial pressure of rolling out a modern day campaign. I work with the global business leads and regional Y&R heads in developing solutions for clients and the internal agency teams. And perhaps most importantly, I need to make sure we are partnering with future-focused companies that can help us grow as a company as the advertising eco-system fragments more with each passing month.

My background is varied, ranging from managing large global accounts to growing local P&L's.

Reporting in to both the Global CEO and CCO, my approach must be balanced between creativity and cost. A fine line, but one that I manage with rigor and passion to ensure that we are delivering modern and progressive production capability.

Specialties: Global/Regional Account Management, Digital, Operations, Problem solving, Creativity. Content

Greg is a student Calvin University starting in 2020, College for Creative Studies starting in 2018, and Kean University starting in 2019 and is based in Huntington Beach, California. He is a Dep., Global Chief Creative Officer (retired) at Commonwealth McCann and Adjunct Professor - Advertising, Design, & Strategic Communication at College for Creative Studies, Calvin University, Kean University. Greg has worked as EVP/National Executive Creative Director at INNOCEAN, EVP/Executive Creative Director at Young & Rubicam Group, and President/Executive Creative Director at GTB. He studied at University of Oregon, College for Creative Studies, and University of Southern California Annenberg School for Communication and Journalism.