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Communications associate vs marketing communications coordinator

The differences between communications associates and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications associate, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $44,477 average annual salary of a communications associate.

The top three skills for a communications associate include customer service, patients and powerpoint. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Communications associate vs marketing communications coordinator overview

Communications AssociateMarketing Communications Coordinator
Yearly salary$44,477$49,151
Hourly rate$21.38$23.63
Growth rate8%19%
Number of jobs21,72196,492
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age4237
Years of experience46

What does a communications associate do?

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Communications associate vs marketing communications coordinator salary

Communications associates and marketing communications coordinators have different pay scales, as shown below.

Communications AssociateMarketing Communications Coordinator
Average salary$44,477$49,151
Salary rangeBetween $29,000 And $66,000Between $36,000 And $67,000
Highest paying CityNew Haven, CTSan Francisco, CA
Highest paying stateConnecticutNew Jersey
Best paying companyMetaAvid
Best paying industryFinanceManufacturing

Differences between communications associate and marketing communications coordinator education

There are a few differences between a communications associate and a marketing communications coordinator in terms of educational background:

Communications AssociateMarketing Communications Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Communications associate vs marketing communications coordinator demographics

Here are the differences between communications associates' and marketing communications coordinators' demographics:

Communications AssociateMarketing Communications Coordinator
Average age4237
Gender ratioMale, 32.5% Female, 67.5%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between communications associate and marketing communications coordinator duties and responsibilities

Communications associate example responsibilities.

  • Create and manage several internal communications SharePoint sites and survey tools.
  • Save $60K annually by administering digital asset management system and managing migration of externally-host system to internal SharePoint solution.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Establish and moderate a Facebook group for a youth sports league.
  • Maintain school's website, including writing/editing content, and official Facebook page.
  • Write and produce weekly HTML newsletters that are distribute to corporate and enterprise-wide audiences.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Communications associate vs marketing communications coordinator skills

Common communications associate skills
  • Customer Service, 12%
  • Patients, 7%
  • PowerPoint, 6%
  • Project Management, 4%
  • Press Releases, 4%
  • Facebook, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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