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Communications associate vs media coordinator

The differences between communications associates and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications associate and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $44,477 average annual salary of a communications associate.

The top three skills for a communications associate include customer service, patients and powerpoint. The most important skills for a media coordinator are facebook, instagram, and twitter.

Communications associate vs media coordinator overview

Communications AssociateMedia Coordinator
Yearly salary$44,477$47,471
Hourly rate$21.38$22.82
Growth rate8%8%
Number of jobs21,72135,285
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a communications associate do?

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Communications associate vs media coordinator salary

Communications associates and media coordinators have different pay scales, as shown below.

Communications AssociateMedia Coordinator
Average salary$44,477$47,471
Salary rangeBetween $29,000 And $66,000Between $34,000 And $64,000
Highest paying CityNew Haven, CTUrban Honolulu, HI
Highest paying stateConnecticutHawaii
Best paying companyMetaThe Joffrey Ballet
Best paying industryFinanceManufacturing

Differences between communications associate and media coordinator education

There are a few differences between a communications associate and a media coordinator in terms of educational background:

Communications AssociateMedia Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications associate vs media coordinator demographics

Here are the differences between communications associates' and media coordinators' demographics:

Communications AssociateMedia Coordinator
Average age4242
Gender ratioMale, 32.5% Female, 67.5%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications associate and media coordinator duties and responsibilities

Communications associate example responsibilities.

  • Create and manage several internal communications SharePoint sites and survey tools.
  • Save $60K annually by administering digital asset management system and managing migration of externally-host system to internal SharePoint solution.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Establish and moderate a Facebook group for a youth sports league.
  • Maintain school's website, including writing/editing content, and official Facebook page.
  • Write and produce weekly HTML newsletters that are distribute to corporate and enterprise-wide audiences.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Communications associate vs media coordinator skills

Common communications associate skills
  • Customer Service, 12%
  • Patients, 7%
  • PowerPoint, 6%
  • Project Management, 4%
  • Press Releases, 4%
  • Facebook, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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