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Communications associate vs public relations coordinator

The differences between communications associates and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications associate and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $44,477 average annual salary of a communications associate.

The top three skills for a communications associate include customer service, patients and powerpoint. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Communications associate vs public relations coordinator overview

Communications AssociatePublic Relations Coordinator
Yearly salary$44,477$46,225
Hourly rate$21.38$22.22
Growth rate8%8%
Number of jobs21,72135,324
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a communications associate do?

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Communications associate vs public relations coordinator salary

Communications associates and public relations coordinators have different pay scales, as shown below.

Communications AssociatePublic Relations Coordinator
Average salary$44,477$46,225
Salary rangeBetween $29,000 And $66,000Between $35,000 And $60,000
Highest paying CityNew Haven, CTWashington, DC
Highest paying stateConnecticutVirginia
Best paying companyMetaShiseido
Best paying industryFinanceHealth Care

Differences between communications associate and public relations coordinator education

There are a few differences between a communications associate and a public relations coordinator in terms of educational background:

Communications AssociatePublic Relations Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications associate vs public relations coordinator demographics

Here are the differences between communications associates' and public relations coordinators' demographics:

Communications AssociatePublic Relations Coordinator
Average age4242
Gender ratioMale, 32.5% Female, 67.5%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications associate and public relations coordinator duties and responsibilities

Communications associate example responsibilities.

  • Create and manage several internal communications SharePoint sites and survey tools.
  • Save $60K annually by administering digital asset management system and managing migration of externally-host system to internal SharePoint solution.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Establish and moderate a Facebook group for a youth sports league.
  • Maintain school's website, including writing/editing content, and official Facebook page.
  • Write and produce weekly HTML newsletters that are distribute to corporate and enterprise-wide audiences.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Communications associate vs public relations coordinator skills

Common communications associate skills
  • Customer Service, 12%
  • Patients, 7%
  • PowerPoint, 6%
  • Project Management, 4%
  • Press Releases, 4%
  • Facebook, 4%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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