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Communications associate vs public relations specialist

The differences between communications associates and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications associate and a public relations specialist. Additionally, a public relations specialist has an average salary of $48,124, which is higher than the $44,477 average annual salary of a communications associate.

The top three skills for a communications associate include customer service, patients and powerpoint. The most important skills for a public relations specialist are press releases, web content, and project management.

Communications associate vs public relations specialist overview

Communications AssociatePublic Relations Specialist
Yearly salary$44,477$48,124
Hourly rate$21.38$23.14
Growth rate8%8%
Number of jobs21,72129,698
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a communications associate do?

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Communications associate vs public relations specialist salary

Communications associates and public relations specialists have different pay scales, as shown below.

Communications AssociatePublic Relations Specialist
Average salary$44,477$48,124
Salary rangeBetween $29,000 And $66,000Between $33,000 And $68,000
Highest paying CityNew Haven, CTSeattle, WA
Highest paying stateConnecticutWashington
Best paying companyMetaMeta
Best paying industryFinanceFinance

Differences between communications associate and public relations specialist education

There are a few differences between a communications associate and a public relations specialist in terms of educational background:

Communications AssociatePublic Relations Specialist
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications associate vs public relations specialist demographics

Here are the differences between communications associates' and public relations specialists' demographics:

Communications AssociatePublic Relations Specialist
Average age4242
Gender ratioMale, 32.5% Female, 67.5%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications associate and public relations specialist duties and responsibilities

Communications associate example responsibilities.

  • Create and manage several internal communications SharePoint sites and survey tools.
  • Save $60K annually by administering digital asset management system and managing migration of externally-host system to internal SharePoint solution.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Establish and moderate a Facebook group for a youth sports league.
  • Maintain school's website, including writing/editing content, and official Facebook page.
  • Write and produce weekly HTML newsletters that are distribute to corporate and enterprise-wide audiences.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Communications associate vs public relations specialist skills

Common communications associate skills
  • Customer Service, 12%
  • Patients, 7%
  • PowerPoint, 6%
  • Project Management, 4%
  • Press Releases, 4%
  • Facebook, 4%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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