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Become A Communications Consultant

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Working As A Communications Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $66,520

    Average Salary

What Does A Communications Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Communications Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Communications Consultant jobs

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Communications Consultant Career Paths

Communications Consultant
Marketing Consultant Marketing Communications Manager Marketing Manager
Associate Director, Marketing
8 Yearsyrs
Sales Consultant District Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations
Director Of Publications Marketing
6 Yearsyrs
Sales Manager Senior Account Executive Public Relations
Director, Corporate Communications
10 Yearsyrs
Communications Manager Communications Director Marketing Director
General Manager
7 Yearsyrs
Business Developer Business Development Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Coordinator Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Sales Manager Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Senior Consultant Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Director Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Senior Communications Specialist Communications Manager Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Senior Communications Specialist Communications Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Business Developer Business Manager Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Sales Consultant Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing And Communication Consultant Marketing Communications Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Marketing Consultant Operations Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Senior Writer 3.4 years
Consultant/Writer 2.7 years
Public Relations 2.6 years
Consultant 2.4 years
Marketing Writer 2.1 years
Media Consultant 2.0 years
Top Employers Before
Internship 6.9%
Consultant 5.0%
Editor 4.8%
Reporter 3.6%
Manager 3.2%
Top Employers After
Consultant 8.9%
Director 3.7%
Manager 3.4%

Communications Consultant Demographics

Gender

Female

55.3%

Male

42.5%

Unknown

2.2%
Ethnicity

White

79.9%

Hispanic or Latino

9.9%

Asian

7.5%

Unknown

2.1%

Black or African American

0.7%
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Languages Spoken

Spanish

47.2%

French

19.1%

Portuguese

4.6%

Russian

3.6%

Chinese

3.6%

German

3.6%

Mandarin

3.2%

Italian

3.2%

Japanese

2.4%

Arabic

2.0%

Hindi

1.8%

Hebrew

1.4%

Korean

1.0%

Urdu

1.0%

Swedish

0.4%

Dutch

0.4%

Ukrainian

0.4%

Tamil

0.4%

Carrier

0.4%

Hungarian

0.4%
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Communications Consultant Education

Schools

University of Phoenix

9.2%

New York University

9.0%

Northwestern University

8.2%

Syracuse University

6.7%

American University

6.4%

Georgetown University

6.0%

Boston University

6.0%

University of Texas at Austin

5.2%

George Washington University

4.4%

University of Connecticut

4.0%

University of Washington

3.9%

Columbia University

3.9%

Harvard University

3.7%

University of Missouri - Columbia

3.7%

Pennsylvania State University

3.5%

Temple University

3.4%

Johns Hopkins University

3.4%

University of Pennsylvania

3.2%

Virginia Commonwealth University

3.2%

George Mason University

3.2%
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Majors

Communication

19.9%

Business

17.5%

Journalism

10.1%

Public Relations

7.6%

English

7.3%

Marketing

6.8%

Political Science

4.7%

Management

3.2%

Business Communications

3.0%

Psychology

2.9%

Writing

2.5%

Education

2.3%

Computer Science

1.8%

Liberal Arts

1.7%

Finance

1.5%

Graphic Design

1.5%

Economics

1.5%

Public Administration

1.4%

Agricultural Public Services

1.4%

Human Resources Management

1.4%
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Degrees

Bachelors

44.6%

Masters

30.0%

Other

14.6%

Certificate

3.6%

Associate

3.6%

Doctorate

2.8%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Communications Consultant Salaries

Job Title Company Location Start Date Salary
Principal Innovation/Communications Consultant Synecticsworld, Inc. Waltham, MA Jan 01, 2014 $130,000
Principal Innovation/Communications Consultant Synecticsworld, Inc. Cambridge, MA Jan 01, 2011 $130,000
Communications Consultant Dell USA LP Round Rock, TX Jan 23, 2013 $101,842
Senior Communications Consultant Metlife Group, Inc. New York, NY Feb 11, 2013 $100,000 -
$115,000
Communications Consultant Dell Marketing LP Round Rock, TX Apr 15, 2011 $100,000 -
$150,000
Corporate Communications Consultant Dell USA LP Round Rock, TX Apr 15, 2011 $100,000 -
$150,000
Lead Communications Consultant Deloitte Touche Tohmatsu Services, Inc. Richmond, VA Jan 15, 2015 $89,000
Senior Communications Consultant ARUP North America Ltd. Los Angeles, CA Nov 18, 2009 $88,400 -
$120,000
SR. Unified Communications Consultant West Corporation Chicago, IL Sep 06, 2014 $80,000
Internal Communications Consultant Roche Diagnostics Corporation Indianapolis, IN Mar 10, 2010 $74,825
Communications Consultant Mayo Clinic Rochester, MN Nov 17, 2011 $70,241
Communication Consultant Grand Hall USA, Inc. Garland, TX Jun 01, 2014 $65,450
Communication Consultant Grand Hall USA, Inc. Garland, TX Aug 02, 2012 $55,680
Communication Consultant Grand Hall USA, Inc. Garland, TX Aug 02, 2010 $52,630

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Top Skills for A Communications Consultant

WebContentStrategicCommunicationsPlanCustomerServiceVideoPressReleasesIntranetFinancialInternalCommunicationsProjectManagementFacebookSmallBusinessesTwitterPowerpointCustomerSatisfactionHRCorporateCommunicationsExternalCommunicationsCommunicationsMaterialsSharepointSafety

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Top Communications Consultant Skills

  1. Web Content
  2. Strategic Communications Plan
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Lead user communication during migration of special marketing and web content management system projects
  • Created strategic communications plans, copy, brochures, newsletters, grant funding proposals, appeal letters and sponsorship packets;.
  • Provided customer service: offered specific solutions for every customer.
  • Inspired people to work for Pioneer by directing and managing five teams that produced videos currently on Pioneer.com/Careers.
  • Handled media relations for the fundraiser, including writing press releases and being interviewed for newspapers and live radio.

Top Communications Consultant Employers

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Communications Consultant Videos

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