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Become A Communications Consultant

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Working As A Communications Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $67,000

    Average Salary

What Does A Communications Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Communications Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Communications Consultant Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Communications Consultant
Internship 7.5%
Consultant 5.6%
Editor 5.5%
Reporter 4.2%
Manager 3.4%
Director 3.1%
Top Careers After Communications Consultant
Consultant 9.7%
Director 3.7%
Internship 3.6%
Owner 3.4%
Manager 3.4%

Do you work as a Communications Consultant?

Communications Consultant Demographics

Gender

Female

55.2%

Male

42.5%

Unknown

2.3%
Ethnicity

White

61.4%

Hispanic or Latino

14.8%

Black or African American

11.9%

Asian

7.8%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

48.3%

French

19.0%

Portuguese

5.1%

Chinese

3.3%

Russian

2.9%

Italian

2.9%

German

2.9%

Japanese

2.9%

Mandarin

2.7%

Arabic

2.0%

Hindi

1.6%

Hebrew

1.6%

Korean

1.2%

Urdu

1.0%

Swedish

0.6%

Dutch

0.4%

Ukrainian

0.4%

Tamil

0.4%

Carrier

0.4%

Hungarian

0.4%
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Communications Consultant Education

Schools

New York University

8.7%

University of Phoenix

8.7%

Northwestern University

8.4%

Syracuse University

7.0%

American University

6.7%

Georgetown University

6.1%

University of Texas at Austin

5.6%

Boston University

5.6%

George Washington University

4.3%

University of Connecticut

4.3%

University of Washington

3.9%

Columbia University

3.9%

Harvard University

3.6%

Virginia Commonwealth University

3.4%

Temple University

3.4%

University of Missouri - Columbia

3.4%

University of Pennsylvania

3.2%

Pennsylvania State University

3.2%

George Mason University

3.2%

Johns Hopkins University

3.2%
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Majors

Communication

20.0%

Business

17.7%

Journalism

10.1%

English

7.3%

Public Relations

7.1%

Marketing

6.8%

Political Science

4.9%

Management

3.2%

Business Communications

3.0%

Psychology

2.9%

Education

2.4%

Writing

2.3%

Computer Science

1.9%

Liberal Arts

1.8%

Finance

1.5%

Graphic Design

1.5%

Public Administration

1.5%

Economics

1.4%

Criminal Justice

1.4%

Agricultural Public Services

1.4%
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Degrees

Bachelors

44.4%

Masters

29.8%

Other

14.7%

Associate

4.0%

Certificate

3.6%

Doctorate

2.9%

Diploma

0.6%

License

0.2%
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Job type you want
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Part Time
Internship
Temporary

Real Communications Consultant Salaries

Job Title Company Location Start Date Salary
Principal Innovation/Communications Consultant Synecticsworld, Inc. Waltham, MA Jan 01, 2014 $130,000
Principal Innovation/Communications Consultant Synecticsworld, Inc. Cambridge, MA Jan 01, 2011 $130,000
Communications Consultant Dell USA LP Round Rock, TX Jan 23, 2013 $101,842
Senior Communications Consultant Metlife Group, Inc. New York, NY Feb 11, 2013 $100,000 -
$115,000
Communications Consultant Dell Marketing LP Round Rock, TX Apr 15, 2011 $100,000 -
$150,000
Corporate Communications Consultant Dell USA LP Round Rock, TX Apr 15, 2011 $100,000 -
$150,000
Lead Communications Consultant Deloitte Touche Tohmatsu Services, Inc. Richmond, VA Jan 15, 2015 $89,000
Senior Communications Consultant ARUP North America Ltd. Los Angeles, CA Nov 18, 2009 $88,400 -
$120,000
SR. Unified Communications Consultant West Corporation Chicago, IL Sep 06, 2014 $80,000
Internal Communications Consultant Roche Diagnostics Corporation Indianapolis, IN Mar 10, 2010 $74,825
Communications Consultant Mayo Clinic Rochester, MN Nov 17, 2011 $70,241
Communication Consultant Grand Hall USA, Inc. Garland, TX Jun 01, 2014 $65,450
Communication Consultant Grand Hall USA, Inc. Garland, TX Aug 02, 2012 $55,680
Communication Consultant Grand Hall USA, Inc. Garland, TX Aug 02, 2010 $52,630

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AVERAGE SALARY FOR A Communications Consultant

Average Yearly Salary
$67,000
View Detailed Salary Report
$42,000
Min 10%
$67,000
Median 50%
$67,000
Median 50%
$67,000
Median 50%
$67,000
Median 50%
$67,000
Median 50%
$67,000
Median 50%
$67,000
Median 50%
$106,000
Max 90%
Best Paying Company
Roche Diagnostics North America
Highest Paying City
San Francisco, CA
Highest Paying State
Massachusetts
Avg Experience Level
2.8 years
How much does a Communications Consultant make at top companies?
The national average salary for a Communications Consultant in the United States is $67,720 per year or $33 per hour. Those in the bottom 10 percent make under $43,000 a year, and the top 10 percent make over $106,000.

How Would You Rate The Salary Of a Communications Consultant?

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Top Skills for A Communications Consultant

  1. Web Application
  2. Customer Service
  3. Strategic Communications Plan
You can check out examples of real life uses of top skills on resumes here:
  • Developed web applications that incorporate modern web design practices and development standards.
  • Alleviated consumer requests and issues when providing customer service to reach individual satisfaction.
  • Created and implemented strategic communications plans for several national non-profit organizations to promote sustainable growth and clean water policies.
  • Wrote/edited senior communication materials Press releases Senior communication documents for C-level executives Wrote/edited internal communication materials Corporate announcements Statewide newsletters
  • Designed marketing communications and business development module for a social enterprise client outlining strategies, objectives/ tactical implementation and measurement plans.

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Top 10 Best States for Communications Consultants

  1. District of Columbia
  2. Virginia
  3. Connecticut
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. New York
  8. Massachusetts
  9. North Carolina
  10. Oregon
  • (225 jobs)
  • (431 jobs)
  • (124 jobs)
  • (50 jobs)
  • (279 jobs)
  • (271 jobs)
  • (630 jobs)
  • (408 jobs)
  • (338 jobs)
  • (147 jobs)

Top Communications Consultant Employers

Jobs From Top Communications Consultant Employers

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