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Communications consultant vs communications manager

The differences between communications consultants and communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications consultant and a communications manager. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $81,304 average annual salary of a communications manager.

The top three skills for a communications consultant include powerpoint, web content and project management. The most important skills for a communications manager are customer service, property management, and yardi.

Communications consultant vs communications manager overview

Communications ConsultantCommunications Manager
Yearly salary$91,455$81,304
Hourly rate$43.97$39.09
Growth rate8%8%
Number of jobs29,94226,350
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a communications consultant do?

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

Communications consultant vs communications manager salary

Communications consultants and communications managers have different pay scales, as shown below.

Communications ConsultantCommunications Manager
Average salary$91,455$81,304
Salary rangeBetween $63,000 And $130,000Between $53,000 And $122,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateMassachusettsCalifornia
Best paying companyDellMcKinsey & Company Inc
Best paying industryUtilities-

Differences between communications consultant and communications manager education

There are a few differences between a communications consultant and a communications manager in terms of educational background:

Communications ConsultantCommunications Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityUniversity of Southern California

Communications consultant vs communications manager demographics

Here are the differences between communications consultants' and communications managers' demographics:

Communications ConsultantCommunications Manager
Average age4242
Gender ratioMale, 43.5% Female, 56.5%Male, 34.9% Female, 65.1%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between communications consultant and communications manager duties and responsibilities

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
  • Show more

Communications consultant vs communications manager skills

Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%
Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%

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