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Communications consultant vs public relations specialist

The differences between communications consultants and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications consultant and a public relations specialist. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for a communications consultant include powerpoint, web content and project management. The most important skills for a public relations specialist are press releases, web content, and project management.

Communications consultant vs public relations specialist overview

Communications ConsultantPublic Relations Specialist
Yearly salary$91,455$48,124
Hourly rate$43.97$23.14
Growth rate8%8%
Number of jobs29,94229,698
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a communications consultant do?

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Communications consultant vs public relations specialist salary

Communications consultants and public relations specialists have different pay scales, as shown below.

Communications ConsultantPublic Relations Specialist
Average salary$91,455$48,124
Salary rangeBetween $63,000 And $130,000Between $33,000 And $68,000
Highest paying CityOakland, CASeattle, WA
Highest paying stateMassachusettsWashington
Best paying companyDellMeta
Best paying industryUtilitiesFinance

Differences between communications consultant and public relations specialist education

There are a few differences between a communications consultant and a public relations specialist in terms of educational background:

Communications ConsultantPublic Relations Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications consultant vs public relations specialist demographics

Here are the differences between communications consultants' and public relations specialists' demographics:

Communications ConsultantPublic Relations Specialist
Average age4242
Gender ratioMale, 43.5% Female, 56.5%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications consultant and public relations specialist duties and responsibilities

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Communications consultant vs public relations specialist skills

Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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