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Become A Communications Coordinator

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Working As A Communications Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $66,520

    Average Salary

What Does A Communications Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Communications Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Communications Coordinator jobs

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Communications Coordinator Career Paths

Communications Coordinator
Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Communications Specialist Communications Manager
Communications Director
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Communications Manager Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Specialist Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Executive Senior Account Executive Public Relations
Director Of Marketing And Public Relations
7 Yearsyrs
Account Manager Account Executive Public Relations
Director Of Publications Marketing
6 Yearsyrs
Account Executive Marketing Specialist Event Manager
Events Marketing Manager
5 Yearsyrs
Graphic Designer Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Graphic Designer Marketing Specialist Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Specialist Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Program Manager Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Communications Director Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Project Manager Product Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Coordinator 2.6 years
Head Coordinator 2.5 years
Market Coordinator 2.3 years
Brand Coordinator 1.9 years
Media Coordinator 1.6 years
Top Employers Before
Internship 15.9%
Volunteer 4.8%
Reporter 4.0%
Teacher 3.7%
Editor 3.3%
Top Employers After
Internship 6.8%
Owner 3.8%

Communications Coordinator Demographics

Gender

Female

70.1%

Male

27.7%

Unknown

2.2%
Ethnicity

White

79.8%

Hispanic or Latino

10.4%

Asian

7.3%

Unknown

1.8%

Black or African American

0.7%
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Languages Spoken

Spanish

52.6%

French

15.0%

Italian

5.3%

Chinese

4.4%

German

3.8%

Mandarin

3.4%

Arabic

2.7%

Portuguese

2.6%

Japanese

2.0%

Russian

1.4%

Cantonese

1.4%

Hindi

1.0%

Vietnamese

0.9%

Urdu

0.7%

Swedish

0.6%

Greek

0.6%

Hebrew

0.4%

Romanian

0.4%

Bulgarian

0.4%

Carrier

0.4%
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Communications Coordinator Education

Schools

University of Phoenix

10.1%

Michigan State University

8.0%

West Virginia University

6.4%

Temple University

5.3%

George Washington University

5.3%

Liberty University

4.9%

American University

4.8%

Florida State University

4.8%

University of Tennessee - Knoxville

4.6%

Syracuse University

4.5%

New York University

4.5%

University of Texas at Austin

4.3%

Pennsylvania State University

4.3%

University of Iowa

4.2%

University of Oregon

4.2%

University of Alabama

4.1%

DePaul University

4.1%

Arizona State University

4.1%

Texas A&M University

3.8%

Capella University

3.8%
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Majors

Communication

20.0%

Business

14.3%

Public Relations

8.0%

Journalism

7.8%

English

6.1%

Marketing

6.1%

Psychology

4.8%

Political Science

4.1%

Social Work

3.6%

Management

3.3%

Graphic Design

2.8%

Education

2.6%

Writing

2.6%

Sociology

2.2%

Elementary Education

2.0%

Business Communications

2.0%

History

2.0%

Criminal Justice

2.0%

Public Health

1.8%

Fine Arts

1.8%
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Degrees

Bachelors

49.7%

Masters

27.5%

Other

12.7%

Associate

4.3%

Certificate

3.6%

Doctorate

1.9%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Communications Coordinator Salaries

Job Title Company Location Start Date Salary
Communications Coordinator L & L Travel Enterprises, Inc. New York, NY Sep 03, 2015 $100,176
Brand Communications Coordinator McKinsey & Company, Inc. United States Atlanta, GA Jun 01, 2015 $91,160
EDI Carrier Communication Coordinator Kalven Technologies, Inc. Schaumburg, IL Apr 19, 2016 $84,000
EDI Carrier Communication Coordinator Kalven Technologies, Inc. Schaumburg, IL Apr 26, 2016 $84,000
Communications Coordinator O10 Communications, Inc. New York, NY Oct 01, 2012 $80,454
Production & Communications Coordinator The Sapling Foundation New York, NY Jan 01, 2011 $68,000
Multimedia/Communication Coordinator Hair Zone, Inc. Moonachie, NJ Jan 13, 2013 $62,000 -
$72,000
Communications Coordinator Beretta USA Corporation Accokeek, MD Sep 18, 2013 $61,360
Communications Coordinator McKinsey & Company, Inc. United States Washington, DC Sep 01, 2012 $61,100
Coordinator & Science Communicator University of Maryland Center for Environmental Sc Cambridge, MD Oct 09, 2014 $59,001
Communications Coordinator (Program Evaluator) Wikimedia Foundation, Inc. San Francisco, CA Aug 15, 2015 $58,968 -
$70,000
Communications Coordinator Longchamp USA, Inc. New York, NY Dec 02, 2011 $58,700
Researcher/Communications Coordinator Center for Economic and Social Rights New York, NY Aug 01, 2012 $50,000
Community Coordinator Anti-Defamation League San Diego, CA Aug 13, 2012 $48,339
Communications Coordinator Texas A&M Engineering Experiment Station College Station, TX Jul 01, 2015 $48,000
Communications Coordinator Latino Community Foundation San Francisco, CA Sep 01, 2015 $47,341
Communications Coordinator World Resources Institute Washington, DC Jul 01, 2011 $46,883 -
$50,000
Global Media and Communications Coordinator Ashoka Arlington, VA Nov 01, 2015 $46,773
Communication Coordinator Texas A&M University College Station, TX Jul 01, 2014 $45,308
Communication Coordinator Play Rugby, Inc. New York, NY May 01, 2014 $45,225
Art Department Media & Communications Coordinator Measure 4 Measure Inc. New York, NY May 12, 2016 $41,740
Communications Coordinator The River Project, Inc. New York, NY Sep 12, 2012 $41,740
Communications Coordinator Asian American Business Development Center New York, NY Sep 01, 2013 $41,740
Communications Coordinator Adecco USA, Inc. Corning, NY Nov 21, 2011 $41,600
Visual Communications Coordinator L Brands Service Company, LLC Columbus, OH Apr 09, 2016 $41,538 -
$60,000
Communications Coordinator Gary Larson DBA Larson Communications San Francisco, CA Sep 26, 2012 $41,142
Talent Communications Coordinator Rare Arlington, VA Jan 02, 2013 $41,038
Business Communications Coordinator Cruciani USA LLC New York, NY Sep 09, 2015 $41,000

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Top Skills for A Communications Coordinator

WebContentPressReleasesCommunityOutreachFacebookTwitterSpecialEventsPolicyCustomerServiceIntranetSafetyCommunityResourcesCommunityEventsAnnualReportsMonthlyNewsletterSuperviseEventPlanningExternalCommunicationsWebSiteEmergencyPromotionalMaterials

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Top Communications Coordinator Skills

  1. Web Content
  2. Press Releases
  3. Community Outreach
You can check out examples of real life uses of top skills on resumes here:
  • Created web content & trained others on the web content management system.
  • Developed press releases and articles, ad copy, and public service announcements.
  • Developed scalable media relations plan and developed a strategic and integrated community outreach plan.
  • Increased Facebook engagement 100%, embedded social across all channels, and raised prominence of online communication.
  • Planned and wrote various kinds of social media marketing copy, primarily on Facebook and Twitter.

Top Communications Coordinator Employers

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Communications Coordinator Videos

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