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What Does A Communications Coordinator Do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Here are examples of responsibilities from real communications coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Generate leads on potential conference presenters and maintain database.
  • Develop and manage online marketing campaigns for organizations, effectively expanding audiences, and increasing awareness of each brand.
  • Research commercial insurance, Medicare and Medicaid policies to assist in prior authorizations.
  • Provide assessment, medical and behavioral health care coordination and referral services to Medicare Medicaid population.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Arrange discussion topics for professional networking site, LinkedIn, for the TAC audience.
Communications Coordinator Traits
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Organizational skills are essential to working as efficiently as possible through being able to focus on projects at hand while also keeping a clean workspace.
Problem-solving skills is the way that one is able to effectively solve a problem in a timely manner.

Communications Coordinator Overview

Perhaps the hardest question to answer when deciding on a career as a communications coordinator is "should I become a communications coordinator?" You might find this info to be helpful. When compared to other jobs, communications coordinator careers are projected to have a growth rate described as "as fast as average" at 6% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a communications coordinator by 2028 is 17,300.

On average, the communications coordinator annual salary is $45,219 per year, which translates to $21.74 an hour. Generally speaking, communications coordinators earn anywhere from $33,000 to $60,000 a year, which means that the top-earning communications coordinators make $27,000 more than the ones at the lower end of the spectrum.

It's hard work to become a communications coordinator, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a public relations associate, marketing communications specialist, coordinator, and marketing & events coordinator.

Communications Coordinator Jobs You Might Like

Communications Coordinator Skills and Personality Traits

We calculated that 7% of Communications Coordinators are proficient in Web Content, Customer Service, and Press Releases. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.

We break down the percentage of Communications Coordinators that have these skills listed on their resume here:

  • Web Content, 7%

    Maintained organization's website including development and oversight of web content standards to ensure accuracy, timeliness, and relevance.

  • Customer Service, 7%

    Provided exemplary customer service and professionally handle consumer/interdepartmental inquiries

  • Press Releases, 6%

    Copy edited and formatted all external communications materials including technical proposals, press releases, contracts, and PowerPoint presentations.

  • Special Events, 5%

    Participated in regional health fairs, networked with other community service organizations, coordinated special events, recruited and trained volunteers.

  • Community Events, 5%

    Organized and attended all community events and cultivated relationships with local business owners to ensure a positive impact on the community.

  • Powerpoint, 4%

    Transform text-heavy PowerPoint presentations into persuasive, visually appealing content compliant with research-based multimedia learning principles.

"web content," "customer service," and "press releases" aren't the only skills we found communications coordinators list on their resumes. In fact, there's a whole list of communications coordinator responsibilities that we found, including:

  • The most important skills for a communications coordinator to have in this position are interpersonal skills. In this excerpt that we gathered from a communications coordinator resume, you'll understand why: "public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization." According to resumes we found, interpersonal skills can be used by a communications coordinator in order to "distinguished interpersonal wrote and edited reports, press releases, and other important documents with and customer service skills. "
  • Another commonly found skill for being able to perform communications coordinator duties is the following: organizational skills. According to a communications coordinator resume, "public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills." Check out this example of how communications coordinators use organizational skills: "designed community outreach and sponsorship materials for organizational events and programs. "
  • Communications coordinators are also known for problem-solving skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a communications coordinator resume: "public relations specialists sometimes must explain how a company or client is handling sensitive issues" We also found this resume example that details how this skill is put to the test: "school year managed team of twenty resident facility staff members on-call 24/7 inventory control/detailed record keeping/issue resolution"
  • A communications coordinator responsibilities sometimes require "speaking skills." The responsibilities that rely on this skills are shown by this resume excerpt: "public relations specialists regularly speak on behalf of their organization" This resume example shows how this skill is used by communications coordinators: "engaged in community outreach, including written communications and public speaking engagements. "
  • Yet another important skill that a communications coordinator must demonstrate is "writing skills." Public relations specialists must be able to write well-organized and clear press releases and speeches This is clearly demonstrated in this example from a communications coordinator who stated: "implemented media relations activities, including writing, preparing and sending press releases and press packets. "
  • See the full list of communications coordinator skills.

    We've found that 68.8% of communications coordinators have earned a bachelor's degree. Furthermore, 11.2% earned their master's degrees before becoming a communications coordinator. While it's true that most communications coordinators have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight communications coordinators did not spend the extra money to attend college.

    Those communications coordinators who do attend college, typically earn either communication degrees or business degrees. Less commonly earned degrees for communications coordinators include journalism degrees or english degrees.

    Once you're ready to become a communications coordinator, you should explore the companies that typically hire communications coordinators. According to communications coordinator resumes that we searched through, communications coordinators are hired the most by HDR Engineering, McKinsey & Company, and NBCUniversal. Currently, HDR Engineering has 5 communications coordinator job openings, while there are 5 at McKinsey & Company and 5 at NBCUniversal.

    But if you're interested in companies where you might earn a high salary, communications coordinators tend to earn the biggest salaries at National Oilwell Varco, Siemens, and Motorola Solutions. Take National Oilwell Varco for example. The median communications coordinator salary is $63,293. At Siemens, communications coordinators earn an average of $59,999, while the average at Motorola Solutions is $59,098. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on communications coordinator salaries across the United States.

    We also looked into companies who hire communications coordinators from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include United States Army, American Red Cross, and IBM.

    For the most part, communications coordinators make their living in the non profits and health care industries. Communications coordinators tend to make the most in the finance industry with an average salary of $49,651. The communications coordinator annual salary in the health care and government industries generally make $45,752 and $45,570 respectively. Additionally, communications coordinators who work in the finance industry make 30.6% more than communications coordinators in the non profits Industry.

    The three companies that hire the most prestigious communications coordinators are:

      What Public Relations Associates Do

      A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

      In this section, we compare the average communications coordinator annual salary with that of a public relations associate. Typically, public relations associates earn a $2,998 higher salary than communications coordinators earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both communications coordinators and public relations associates positions are skilled in web content, press releases, and special events.

      These skill sets are where the common ground ends though. A communications coordinator responsibility is more likely to require skills like "customer service," "community engagement," "community partners," and "community relations." Whereas a public relations associate requires skills like "news stories," "business development," "trade publications," and "market research." Just by understanding these different skills you can see how different these careers are.

      Public relations associates tend to make the most money in the media industry by averaging a salary of $53,793. In contrast, communications coordinators make the biggest average salary of $49,651 in the finance industry.

      The education levels that public relations associates earn is a bit different than that of communications coordinators. In particular, public relations associates are 8.9% less likely to graduate with a Master's Degree than a communications coordinator. Additionally, they're 0.6% less likely to earn a Doctoral Degree.

      What Are The Duties Of a Marketing Communications Specialist?

      A marketing communications specialist is a professional who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

      Next up, we have the marketing communications specialist profession to look over. This career brings along a higher average salary when compared to a communications coordinator annual salary. In fact, marketing communications specialists salary difference is $7,083 higher than the salary of communications coordinators per year.

      Not everything about these jobs is different. Take their skills, for example. Communications coordinators and marketing communications specialists both include similar skills like "web content," "customer service," and "press releases" on their resumes.

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, communications coordinator responsibilities are more likely to require skills like "community engagement," "community outreach," "community partners," and "community relations." Meanwhile, a marketing communications specialist might be skilled in areas such as "marketing collateral," "crm," "market research," and "external audiences." These differences highlight just how different the day-to-day in each role looks.

      On average, marketing communications specialists earn a higher salary than communications coordinators. There are industries that support higher salaries in each profession respectively. Interestingly enough, marketing communications specialists earn the most pay in the technology industry with an average salary of $70,351. Whereas, communications coordinators have higher paychecks in the finance industry where they earn an average of $49,651.

      When it comes to the differences in education between the two professions, marketing communications specialists tend to reach similar levels of education than communications coordinators. In fact, they're 0.8% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.

      What technology do you think will become more important and prevalent in the field in the next 3-5 years?

      D

      Dr. Pamela Bourland-Davis

      Chair & Professor, Georgia Southern University

      We all know technology changes, so the best thing for our students is learning multiple programs, cameras, lighting, etc. so that they can adapt. Zoom has meant meetings can occur anywhere, offering flexibility. In contrast, the theatre has adopted programs that allow the actors to talk with/over each other, so I would anticipate options that provide features unique to particular groups to continue to increase. And while many will want to meet in person again when we can, the adaptability of Zoom meetings will allow even easier global and international conferences to occur.Show more

      What technology do you think will become more important and prevalent in the field in the next 3-5 years?

      Mandy Butler

      Associate Professor of Theatre, Newberry College

      I have never been a huge technology person; I still have a flip phone. But I would wager that, through the use of technology, the role of the theatre audience will be redefined somehow. Stage actors have a unique relationship with those who come to view their productions, so I'm hoping that someone comes up with a way to simulate that, at least to a degree.Show more

      How a Coordinator Compares

      Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.

      The coordinator profession generally makes a higher amount of money when compared to the average salary of communications coordinators. The difference in salaries is coordinators making $3,738 higher than communications coordinators.

      While looking through the resumes of several communications coordinators and coordinators we discovered that both professions have similar skills. These similarities include skills such as "customer service," "special events," and "community events," but they differ when it comes to other required skills.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from communications coordinator resumes include skills like "web content," "press releases," "community engagement," and "community outreach," whereas a coordinator might be skilled in "procedures," "communication," "data entry," and "patient care. "

      Additionally, coordinators earn a higher salary in the manufacturing industry compared to other industries. In this industry, they receive an average salary of $63,536. Additionally, communications coordinators earn an average salary of $49,651 in the finance industry.

      Coordinators are known to earn lower educational levels when compared to communications coordinators. Additionally, they're 7.2% less likely to graduate with a Master's Degree, and 0.6% less likely to earn a Doctoral Degree.

      Description Of a Marketing & Events Coordinator

      A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

      Marketing & events coordinators tend to earn a lower pay than communications coordinators by about $3,297 per year.

      While both communications coordinators and marketing & events coordinators complete day-to-day tasks using similar skills like press releases, special events, and community events, the two careers also vary in other skills.

      While some skills are shared by these professions, there are some differences to note. "web content," "customer service," "community engagement," and "community partners" are skills that have shown up on communications coordinators resumes. Additionally, marketing & events coordinator uses skills like event logistics, event management, corporate events, and internet on their resumes.

      Marketing & events coordinators earn a higher salary in the technology industry with an average of $61,910. Whereas, communications coordinators earn the highest salary in the finance industry.

      Marketing & events coordinators reach lower levels of education when compared to communications coordinators. The difference is that they're 14.3% more likely to earn a Master's Degree less, and 1.2% less likely to graduate with a Doctoral Degree.