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Become A Communications Director

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Working As A Communications Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information

  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $72,500

    Average Salary

What Does A Communications Director Do

A Communications Director is responsible for the company's public image, serving as a representative. They coordinate the company’s brand and reputation through promoting special events and ensure that the public views the organization favorably.

How To Become A Communications Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Communications Director jobs

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Communications Director Demographics

Gender

  • Female

    60.0%

  • Male

    38.1%

  • Unknown

    1.9%

Ethnicity

  • White

    82.0%

  • Hispanic or Latino

    9.4%

  • Asian

    6.6%

  • Unknown

    1.5%

  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    51.5%

  • French

    16.9%

  • German

    5.1%

  • Italian

    3.5%

  • Chinese

    3.4%

  • Russian

    2.9%

  • Mandarin

    2.8%

  • Portuguese

    2.3%

  • Arabic

    2.2%

  • Japanese

    2.1%

  • Hebrew

    1.2%

  • Korean

    1.0%

  • Greek

    1.0%

  • Cantonese

    0.7%

  • Swedish

    0.6%

  • Dutch

    0.6%

  • Turkish

    0.6%

  • Polish

    0.6%

  • Hindi

    0.4%

  • Vietnamese

    0.4%
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Communications Director

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Communications Director Education

Communications Director

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Real Communications Director Salaries

Job Title Company Location Start Date Salary
Director of Communications Baker Botts, LLP Houston, TX Feb 08, 2016 $242,000
Director, Communications The Ford Foundation New York, NY Jul 13, 2015 $230,000
Group Communications Strategy Director Droga5, LLC New York, NY Oct 10, 2016 $230,000
Director of Communications Baker Botts, LLP Houston, TX Sep 03, 2015 $220,000
Director, Medical Communications Biogen IDEC Cambridge, MA Jan 09, 2015 $215,000 -
$220,000
Director of Community Solar (Environmental Economist) Sunpower Corporation San Jose, CA Jan 06, 2016 $195,000
Group Communications Strategy Director Droga5, LLC New York, NY Jun 13, 2016 $195,000
Director, Enrollment Marktng & Communications, Latin America Hult International Business School Groveland, FL Aug 08, 2016 $172,000
Communications Director Twitter, Inc. San Francisco, CA Jun 27, 2016 $170,000
Communications Director, Oncology Astrazeneca Pharmaceuticals LP Gaithersburg, MD Dec 14, 2015 $165,000 -
$230,000
Communications Strategy Director Anomaly Partners LLC New York, NY Apr 04, 2016 $150,000
Social Communications Strategy Director Droga 5, LLC New York, NY May 17, 2016 $145,000
Community Director Tartan Hospitality LLC New York, NY Nov 13, 2015 $144,000
Director, Communications The Boeing Company Renton, WA Feb 08, 2016 $140,000 -
$275,000
Director Executive Communications Le Technology, Inc. San Jose, CA Sep 16, 2016 $117,541 -
$210,000
Communications Director Rising Tide Capital Jersey City, NJ Sep 14, 2016 $117,437
Investment Director, Community & Impact Investing Gary Community Investment Company Denver, CO Sep 18, 2015 $116,667 -
$144,414
Investment Director, Community & Impact Investing Gary Community Investment Company Denver, CO Sep 26, 2015 $116,667 -
$144,414
Director of Communications Population Action International Washington, DC May 10, 2015 $116,459
Director of Communications Queens College of The City University of New York NY May 12, 2016 $116,364
Global Marketing Communications Director ESI International, Inc. (Providence Corporate Development Holding Comp Cambridge, MA Sep 05, 2015 $113,948
Director of Communications Population Action International Washington, DC Jan 12, 2015 $113,300
Communications Director Concern Worldwide U.S. New York, NY May 16, 2016 $92,288
Director of Communications and Media Astraea Foundation Inc. New York, NY Aug 30, 2016 $90,000
Communications Director International Rescue Committee, Inc. New York, NY Sep 16, 2016 $90,000 -
$130,000
Director of Management, Communications & Research TAKK International Ltd New York, NY Jun 01, 2015 $85,000
Communications Director The Belgian American Chamber of Commerce In The United States, Inc. New York, NY Mar 08, 2016 $85,000
International Communications Director Buzzfeed, Inc. New York, NY Apr 20, 2016 $85,000
Communications Director Cargo Management Group Inc. Miami, FL Feb 09, 2016 $83,200
Director of Communications Altuzarra LLC New York, NY May 18, 2015 $80,000

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Top Skills for A Communications Director

WebContentPressReleasesCommunityOutreachFacebookStrategicCommunicationsPlanTwitterFinancialExternalCommunicationsSpecialEventsAnnualReportOccupancySuperviseCustomerServiceWebSiteGraphicDesignCrisisCommunicationsNewsReleasesEventPlanningPressConferencesIntranet

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Top Communications Director Skills

  1. Web Content
  2. Press Releases
  3. Community Outreach
You can check out examples of real life uses of top skills on resumes here:
  • Adapt all existing publications and web content to meet, or exceed, 508 accessibility standards.
  • Managed and handled several information channels and platforms (from live interviews to press releases to social media).
  • Create strategic communications plan including email, social media, and community outreach.
  • Increased Facebook fans from 592 in 2009 prior to ownership to 22,500 and counting in 2011.
  • Developed strategic communications plans for key issues involving the Academy's advocacy efforts.

Top Communications Director Employers

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Communications Director Videos

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