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Communications director vs communications lead

The differences between communications directors and communications leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications director, becoming a communications lead takes usually requires 4-6 years. Additionally, a communications director has an average salary of $107,700, which is higher than the $96,988 average annual salary of a communications lead.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a communications lead are project management, strategic communications, and HR.

Communications director vs communications lead overview

Communications DirectorCommunications Lead
Yearly salary$107,700$96,988
Hourly rate$51.78$46.63
Growth rate8%12%
Number of jobs27,93920,413
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Average age4245
Years of experience46

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a communications lead do?

The global senior program manager acts as a coordinator for the organization's projects and performs various tasks including supervision, account management, daily staff assignments, budget planning, cost control, and tracking program expenses by collaborating with various global departments to enhance all global programs. He/she should have excellent analytical, decision-making, leadership, and organization skills and knowledge about project management to be able to oversee and organize activities to ensure its compliance with the organization's goals.

Communications director vs communications lead salary

Communications directors and communications leads have different pay scales, as shown below.

Communications DirectorCommunications Lead
Average salary$107,700$96,988
Salary rangeBetween $61,000 And $188,000Between $67,000 And $139,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryHealth CareInternet

Differences between communications director and communications lead education

There are a few differences between a communications director and a communications lead in terms of educational background:

Communications DirectorCommunications Lead
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

Communications director vs communications lead demographics

Here are the differences between communications directors' and communications leads' demographics:

Communications DirectorCommunications Lead
Average age4245
Gender ratioMale, 40.2% Female, 59.8%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 11.8% Unknown, 5.3% Hispanic or Latino, 14.0% Asian, 5.1% White, 62.8% American Indian and Alaska Native, 0.9%
LGBT Percentage16%14%

Differences between communications director and communications lead duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Communications lead example responsibilities.

  • Lead content migration of old intranet to new SharePoint platform.
  • Manage editorial calendar and writing content for digital assets including intranet and external web.
  • Lead copywriting for newly launch Chinese language website LeEco.com/Chinese to attract Chinese American customers.
  • Manage intranet content, with responsibility for project news, executive visibility, community activities, educational outreach.
  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Serve as SharePoint site administrator, creating intranet, surveys and resource repository.
  • Show more

Communications director vs communications lead skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common communications lead skills
  • Project Management, 9%
  • Strategic Communications, 6%
  • HR, 5%
  • Customer Service, 5%
  • Community Outreach, 4%
  • Digital Marketing, 4%

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