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The differences between communications directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications director, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $107,700 average annual salary of a communications director.
The top three skills for a communications director include web content, press releases and customer service. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Communications Director | Marketing Director | |
| Yearly salary | $107,700 | $114,906 |
| Hourly rate | $51.78 | $55.24 |
| Growth rate | 8% | 10% |
| Number of jobs | 27,939 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Communications directors and marketing directors have different pay scales, as shown below.
| Communications Director | Marketing Director | |
| Average salary | $107,700 | $114,906 |
| Salary range | Between $61,000 And $188,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | McKinsey & Company Inc | Brookfield Properties |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a communications director and a marketing director in terms of educational background:
| Communications Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between communications directors' and marketing directors' demographics:
| Communications Director | Marketing Director | |
| Average age | 42 | 39 |
| Gender ratio | Male, 40.2% Female, 59.8% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |