Post job

Communications director vs media director

The differences between communications directors and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications director and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $107,700 average annual salary of a communications director.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a media director are digital marketing, video production, and media planning.

Communications director vs media director overview

Communications DirectorMedia Director
Yearly salary$107,700$112,564
Hourly rate$51.78$54.12
Growth rate8%8%
Number of jobs27,93922,511
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

Communications director vs media director salary

Communications directors and media directors have different pay scales, as shown below.

Communications DirectorMedia Director
Average salary$107,700$112,564
Salary rangeBetween $61,000 And $188,000Between $73,000 And $172,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaNevada
Best paying companyMcKinsey & Company IncGoogle
Best paying industryHealth CareProfessional

Differences between communications director and media director education

There are a few differences between a communications director and a media director in terms of educational background:

Communications DirectorMedia Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Communications director vs media director demographics

Here are the differences between communications directors' and media directors' demographics:

Communications DirectorMedia Director
Average age4242
Gender ratioMale, 40.2% Female, 59.8%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between communications director and media director duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Communications director vs media director skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

Browse executive management jobs