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Communications director vs public relations director

The differences between communications directors and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications director and a public relations director. Additionally, a communications director has an average salary of $107,700, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Communications director vs public relations director overview

Communications DirectorPublic Relations Director
Yearly salary$107,700$94,692
Hourly rate$51.78$45.52
Growth rate8%8%
Number of jobs27,93931,693
Job satisfaction-5
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

Communications director vs public relations director salary

Communications directors and public relations directors have different pay scales, as shown below.

Communications DirectorPublic Relations Director
Average salary$107,700$94,692
Salary rangeBetween $61,000 And $188,000Between $59,000 And $150,000
Highest paying CitySan Francisco, CANapa, CA
Highest paying stateNevadaNevada
Best paying companyMcKinsey & Company IncExelixis
Best paying industryHealth CareInternet

Differences between communications director and public relations director education

There are a few differences between a communications director and a public relations director in terms of educational background:

Communications DirectorPublic Relations Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Communications director vs public relations director demographics

Here are the differences between communications directors' and public relations directors' demographics:

Communications DirectorPublic Relations Director
Average age4242
Gender ratioMale, 40.2% Female, 59.8%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between communications director and public relations director duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Communications director vs public relations director skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%

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