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A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

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Communications Director Responsibilities

Here are examples of responsibilities from real communications director resumes representing typical tasks they are likely to perform in their roles.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Identify and manage reporting tools, metrics and measurement to track media coverage ROI.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage all digital marketing & tracking, including email marketing, SEM, blogging, social media, & e-newsletters.
  • Coordinate and produce special events such as the annual alumni reunion and alumni/donor recognition ceremonies.
  • Analyze conversions and open rates, make adjustments to ensure optimal ROI.
  • Draft news releases and advisories, op-eds, scripts for cable show and constituent newsletters.
  • Cultivate and guide marketing, creative staff in content creation for social, video, e-commerce and CRM.
  • Create conversations on IDSA's LinkedIn page and other relate groups that result in increase awareness for the society.
  • Research needs, plan logistics and establish offices, exercises, conferences, and remote locations for executive staff.
  • Create institutional YouTube and Instagram channels.
  • Develop engagement content across various social media spaces, especially Facebook.
  • Help legislators draft op-eds to distribute electronically and to local media.

Communications Director Job Description

Between the years 2018 and 2028, communications director jobs are expected to undergo a growth rate described as "faster than average" at 8%, according to the Bureau of Labor Statistics. So if the thought "should I become a communications director?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of communications director opportunities that are projected to become available by 2028 is 6,300.

Communications directors average about $51.5 an hour, which makes the communications director annual salary $107,114. Additionally, communications directors are known to earn anywhere from $65,000 to $174,000 a year. This means that the top-earning communications directors make $109,000 more than the lowest earning ones.

Once you've become a communications director, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a director, customer relations, director of public affairs, public relations manager, and communications/senior communications manager.

Communications Director Jobs You Might Like

12 Communications Director Resume Examples

Communications Director Skills and Personality Traits

We calculated that 8% of Communications Directors are proficient in Web Content, Press Releases, and Internal Communications. They’re also known for soft skills such as Leadership skills, Problem-solving skills, and Speaking skills.

We break down the percentage of Communications Directors that have these skills listed on their resume here:

  • Web Content, 8%

    Direct multiple editorial content management schedules while administering all aspects of communication including lead generation, follow-up, and nurture.

  • Press Releases, 8%

    Oversee agency efforts implementing volunteers and agency communications to include website content, brochures, press releases and all communications materials.

  • Internal Communications, 8%

    Lead internal communications events and communication forums, including cross-team collaboration with other communications professionals with the department across the Company.

  • Customer Service, 7%

    Design, develop and implement customer service and customer retention processes and continuously review procedures for streamlining and process improvement opportunities.

  • External Communications, 4%

    Developed and implemented internal/external communications initiatives designed to reinforce company's image and complement and contribute toward company's strategic objectives.

  • Project Management, 4%

    Experienced in direct client communication and project management, presenting concepts and overseeing project from initial requirements gathering through successful launch.

Some of the skills we found on communications director resumes included "web content," "press releases," and "internal communications." We have detailed the most important communications director responsibilities below.

  • Arguably the most important personality trait for a communications director to have happens to be leadership skills. An example from a resume said this about the skill, "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." Additionally, other resumes have pointed out that communications directors can use leadership skills to "received overwhelmingly positive feedback from hr, corporate leadership and the presenter trainees. "
  • Another trait important for fulfilling communications director duties is problem-solving skills. According to a communications director resume, "managers sometimes must explain how the company or client is handling sensitive issues." Here's an example of how communications directors are able to utilize problem-solving skills: "perform all necessary hr functions including conflict resolution, annual performance reviews, and counseling. "
  • Speaking skills is also an important skill for communications directors to have. This example of how communications directors use this skill comes from a communications director resume, "public relations and fundraising managers regularly speak on behalf of their organization" Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "represented both internal and hr communications on the aol crisis management team. "
  • In order for certain communications director responsibilities to be completed, the job requires the skill "writing skills." According to a communications director resume, "managers must be able to write well-organized and clear press releases and speeches" As an example, this snippet was taken directly from a resume about how this skill applies: "managed media relations by cultivating relationships with media outlets, writing effective press releases, and proactively pitching/writing stories for publication. "
  • As part of the communications director description, you might find that one of the skills that might be helpful to the job is "communication skills." A communications director resume included this snippet: "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." This skill could be useful in this scenario: "established communications and marketing strategy, including development of public relations and community outreach program for new electric utility. "
  • Another skill commonly found on communications director resumes is "organizational skills." This description of the skill was found on several communications director resumes: "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." Here's an example from a resume of how this skill could fit into the day-to-day communications director responsibilities: "anticipated and planned communication strategies for organizational changes and specific organizational events: new services, product launches and hr issues. "
  • See the full list of communications director skills.

    We've found that 75.5% of communications directors have earned a bachelor's degree. Furthermore, 14.2% earned their master's degrees before becoming a communications director. While it's true that most communications directors have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine communications directors did not spend the extra money to attend college.

    Those communications directors who do attend college, typically earn either communication degrees or journalism degrees. Less commonly earned degrees for communications directors include business degrees or political science degrees.

    Once you're ready to become a communications director, you should explore the companies that typically hire communications directors. According to communications director resumes that we searched through, communications directors are hired the most by CBRE Group, Facebook, and Trellix. Currently, CBRE Group has 183 communications director job openings, while there are 171 at Facebook and 49 at Trellix.

    If you're interested in companies where communications directors make the most money, you'll want to apply for positions at Meta, Google, and Twitter. We found that at Meta, the average communications director salary is $191,543. Whereas at Google, communications directors earn roughly $186,864. And at Twitter, they make an average salary of $179,326.

    View more details on communications director salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at American Cancer Society, AT&T;, and IBM. These three companies have hired a significant number of communications directors from these institutions.

    For the most part, communications directors make their living in the non profits and real estate industries. Communications directors tend to make the most in the technology industry with an average salary of $120,359. The communications director annual salary in the professional and media industries generally make $117,507 and $116,334 respectively. Additionally, communications directors who work in the technology industry make 77.9% more than communications directors in the real estate Industry.

    The three companies that hire the most prestigious communications directors are:

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    What Director, Customer Relationss Do

    Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

    In this section, we compare the average communications director annual salary with that of a director, customer relations. Typically, directors, customer relations earn a $21,697 higher salary than communications directors earn annually.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both communications directors and directors, customer relations positions are skilled in press releases, customer service, and facebook.

    As far as similarities go, this is where it ends because a communications director responsibility requires skills such as "web content," "internal communications," "external communications," and "project management." Whereas a director, customer relations is skilled in "company policies," "customer relations," "donor database," and "government relations." So if you're looking for what truly separates the two careers, you've found it.

    Directors, customer relations really shine in the health care industry with an average salary of $148,538. Whereas communications directors tend to make the most money in the technology industry with an average salary of $120,359.

    The education levels that directors, customer relations earn is a bit different than that of communications directors. In particular, directors, customer relations are 5.8% less likely to graduate with a Master's Degree than a communications director. Additionally, they're 0.1% less likely to earn a Doctoral Degree.

    What Are The Duties Of a Director Of Public Affairs?

    Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

    Now we're going to look at the director of public affairs profession. On average, directors of public affairs earn a $19,851 higher salary than communications directors a year.

    Not everything about these jobs is different. Take their skills, for example. Communications directors and directors of public affairs both include similar skills like "press releases," "internal communications," and "external communications" on their resumes.

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that communications director responsibilities requires skills like "web content," "customer service," "project management," and "powerpoint." But a director of public affairs might use skills, such as, "government affairs," "public policy," "health care," and "policy issues."

    On the topic of education, directors of public affairs earn similar levels of education than communications directors. In general, they're 2.7% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

    How a Public Relations Manager Compares

    A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

    Let's now take a look at the public relations manager profession. On average, these workers make lower salaries than communications directors with a $6,674 difference per year.

    Using communications directors and public relations managers resumes, we found that both professions have similar skills such as "web content," "press releases," and "internal communications," but the other skills required are very different.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from communications directors resumes, they are more likely to have skills like "customer service," "project management," "key stakeholders," and "executive communications." But a public relations manager might have skills like "key messages," "communications strategies," "public relations strategies," and "crisis intervention."

    Public relations managers make a very good living in the technology industry with an average annual salary of $123,473. Whereas communications directors are paid the highest salary in the technology industry with the average being $120,359.

    When it comes to education, public relations managers tend to earn similar education levels than communications directors. In fact, they're 3.3% less likely to earn a Master's Degree, and 0.6% less likely to graduate with a Doctoral Degree.

    Description Of a Communications/Senior Communications Manager

    A communications/senior communications manager specializes in handling and overseeing internal and external communications within a workplace, ensuring accuracy and timeliness. Their responsibilities typically revolve around developing strategies for better workforce and public communications, crafting marketing materials such as press kits and newsletters, and coordinating with other departments to create new materials and opportunities for marketing. A communications/senior communications manager may also participate in managing social media operations and launching strategies for product launches and events. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

    The fourth career we look at typically earns higher pay than communications directors. On average, communications/senior communications managers earn a difference of $25,905 higher per year.

    While their salaries may vary, communications directors and communications/senior communications managers both use similar skills to perform their jobs. Resumes from both professions include skills like "web content," "press releases," and "internal communications. "

    While some skills are shared by these professions, there are some differences to note. "community outreach," "oversight," "spokesperson," and "graphic design" are skills that have shown up on communications directors resumes. Additionally, communications/senior communications manager uses skills like strategic communications, executive leadership, sr, and communications plans on their resumes.

    Communications/senior communications managers earn a higher salary in the pharmaceutical industry with an average of $154,735. Whereas, communications directors earn the highest salary in the technology industry.

    In general, communications/senior communications managers reach similar levels of education when compared to communications directors resumes. Communications/senior communications managers are 1.3% less likely to earn their Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.

    What a Communications Director Does FAQs

    What skills do you need to be a communications director?

    The most important skills for a communications director are excellent verbal and written communications skills and a deep understanding of communication strategies. Unsurprisingly, it is critical that a communications director be an expert communicator, not just for the work they do but also to run their team well.

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