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Working As a Communications Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $28,000

    Average Salary

What Does A Communications Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Communications Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Communications Internship Career Paths

Communications Internship
Office Assistant Consultant Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Office Assistant Executive Assistant Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Editor Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Office Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Coordinator Executive Assistant Property Manager
Assistant Director, Communications
5 Yearsyrs
Editor Office Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Editor Communications Manager
Communications Project Manager
6 Yearsyrs
Public Relations Coordinator Publicist Senior Publicist
Publications Manager
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Assistant Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Account Executive Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Assistant Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Reporter Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Staff Writer Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Marketing Assistant Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Account Executive Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Communications Specialist Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Coordinator Media Planner And Buyer Digital Media Planner
Digital Account Manager
5 Yearsyrs
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Do you work as a Communications Internship?

Average Yearly Salary
$28,000
Show Salaries
$17,000
Min 10%
$28,000
Median 50%
$28,000
Median 50%
$28,000
Median 50%
$28,000
Median 50%
$28,000
Median 50%
$28,000
Median 50%
$28,000
Median 50%
$48,000
Max 90%
Best Paying Company
The Walt Disney Company
Highest Paying City
Anchorage, AK
Highest Paying State
Alaska
Avg Experience Level
0.5 years
How much does a Communications Internship make at top companies?
The national average salary for a Communications Internship in the United States is $29,008 per year or $14 per hour. Those in the bottom 10 percent make under $17,000 a year, and the top 10 percent make over $48,000.

Top Skills for A Communications Internship

  1. Press Releases
  2. Web Content
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Copy edited blogs and press releases, performed technology policy research, and contributed to new communication and strategy initiatives.
  • Collaborated with account executives and traffic coordinators to accurately update web content, ads, and scheduled programming.
  • Research and develop articles on targeted business topics including green initiatives and postings for company social networks including Facebook and Twitter.
  • Assisted in management of corporate Twitter and Facebook accounts to support integrated positioning and promote seasonal brand initiatives with celebrity partners.
  • Developed creative concepts and strategies for company video production and advertising campaigns.

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Average Salary:

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Top 10 Best States for Communications Interns

  1. Virginia
  2. Alaska
  3. District of Columbia
  4. Rhode Island
  5. New Hampshire
  6. New York
  7. Washington
  8. Arizona
  9. Massachusetts
  10. Connecticut
  • (271 jobs)
  • (13 jobs)
  • (191 jobs)
  • (39 jobs)
  • (36 jobs)
  • (559 jobs)
  • (172 jobs)
  • (102 jobs)
  • (274 jobs)
  • (101 jobs)

Communications Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 25,788 Communications Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Communications Internship Resume

View Resume Examples

Communications Internship Demographics

Gender

Female

61.3%

Male

27.9%

Unknown

10.9%
Ethnicity

White

59.9%

Hispanic or Latino

15.1%

Black or African American

11.9%

Asian

9.4%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

47.8%

French

16.1%

Chinese

5.0%

Mandarin

4.6%

Italian

4.3%

German

3.3%

Arabic

3.3%

Portuguese

3.1%

Korean

2.0%

Russian

1.8%

Hindi

1.7%

Japanese

1.7%

Cantonese

1.2%

Vietnamese

1.0%

Hebrew

0.8%

Urdu

0.7%

Greek

0.5%

Turkish

0.4%

Danish

0.4%

Swahili

0.3%
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Communications Internship Education

Schools

American University

8.5%

New York University

7.8%

George Washington University

7.0%

Michigan State University

6.6%

University of Texas at Austin

5.8%

Pennsylvania State University

5.7%

University of Maryland - College Park

5.4%

Ohio State University

4.9%

Boston University

4.7%

Georgetown University

4.6%

Temple University

4.3%

University of North Carolina at Chapel Hill

4.2%

University of Southern California

4.1%

Syracuse University

4.0%

University of Florida

4.0%

DePaul University

4.0%

George Mason University

3.8%

Virginia Commonwealth University

3.7%

University of Georgia

3.4%

Florida State University

3.4%
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Majors

Communication

26.5%

Public Relations

12.4%

Business

7.2%

Journalism

7.0%

Political Science

6.4%

Marketing

5.4%

English

4.5%

Social Work

3.9%

Business Communications

3.8%

Psychology

3.4%

Kinesiology

2.4%

Sociology

2.3%

Agricultural Public Services

2.1%

Public Health

2.1%

Criminal Justice

2.0%

International Relations

1.9%

Management

1.8%

Writing

1.8%

Environmental Science

1.7%

Economics

1.6%
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Degrees

Bachelors

66.8%

Masters

19.4%

Other

8.7%

Associate

1.8%

Doctorate

1.6%

Certificate

1.5%

Diploma

0.2%

License

0.0%
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Updated May 19, 2020