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Become A Communications Internship

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Working As A Communications Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Communications Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Communications Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Communications Internship jobs

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Communications Internship Career Paths

Communications Internship
Communications Specialist Communications Manager
Communications Director
7 Yearsyrs
Staff Writer Communications Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Public Relations Communications Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Editor Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Assistant Office Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Resident Assistant Program Coordinator Event Manager
Director Of Marketing And Events
5 Yearsyrs
Media Coordinator Account Executive Public Relations
Director Of Publications Marketing
6 Yearsyrs
Communications Coordinator Program Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Assistant Account Executive Public Relations
Manager Of Corporate Communications
8 Yearsyrs
Public Relations Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Marketing Coordinator Marketing Manager
Marketing Director
7 Yearsyrs
Production Assistant Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Account Executive Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Fellow Program Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Communications Coordinator Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Reporter Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Account Executive Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Editor Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Communications Specialist Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Communications Internship Demographics

Gender

Female

67.7%

Male

29.9%

Unknown

2.4%
Ethnicity

White

77.9%

Hispanic or Latino

9.9%

Asian

9.6%

Unknown

1.9%

Black or African American

0.7%
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Languages Spoken

Spanish

46.8%

French

16.6%

Chinese

5.1%

Italian

4.9%

Mandarin

4.3%

German

3.6%

Arabic

3.4%

Portuguese

2.7%

Korean

2.4%

Japanese

1.8%

Hindi

1.6%

Russian

1.6%

Cantonese

1.1%

Vietnamese

0.9%

Urdu

0.7%

Hebrew

0.7%

Greek

0.6%

Turkish

0.4%

Swahili

0.3%

Dutch

0.3%
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Communications Internship Education

Schools

American University

6.9%

Michigan State University

6.4%

George Washington University

6.1%

University of Texas at Austin

5.8%

New York University

5.7%

Pennsylvania State University

5.5%

Boston University

5.3%

Georgetown University

5.3%

University of North Carolina at Chapel Hill

5.0%

Syracuse University

4.9%

DePaul University

4.8%

Howard University

4.8%

Iowa State University

4.7%

Temple University

4.6%

George Mason University

4.5%

Virginia Commonwealth University

4.2%

Florida State University

3.9%

University of Southern California

3.9%

University of Maryland - College Park

3.8%

University of Florida

3.7%
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Majors

Communication

27.0%

Public Relations

13.0%

Journalism

7.7%

Business

6.4%

Political Science

5.8%

Marketing

5.2%

English

4.6%

Business Communications

3.6%

Social Work

3.3%

Psychology

2.9%

Kinesiology

2.7%

Agricultural Public Services

2.4%

Sociology

2.2%

Public Health

1.9%

Writing

1.9%

Management

1.9%

Criminal Justice

1.9%

International Relations

1.9%

Environmental Science

1.8%

Journalism And Mass Communications

1.7%
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Degrees

Bachelors

66.2%

Masters

20.0%

Other

8.8%

Associate

1.7%

Doctorate

1.6%

Certificate

1.4%

Diploma

0.2%

License

0.0%
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Job type you want
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Top Skills for A Communications Internship

WebContentPressReleasesFacebookTwitterMonthlyNewsletterVideoProductionBlogPostsEventPlanningInstagramPolicyIntranetNewsReleasesAdobePhotoshopPromotionalMaterialsSpecialEventsAdobeIndesignPowerpointPhoneCallsCommunityOutreachEventsNewsArticles

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Top Communications Internship Skills

  1. Web Content
  2. Press Releases
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Edited web content and publications for compliance with the Council's style guide.
  • Write press releases and send them to the media.
  • Produced content for Facebook and Twitter marketing.
  • Develop copy and design for social media sites, Facebook and Twitter, to maintain follower engagement.
  • Worked in Constant Contact, sending out monthly newsletters to donors and members.

Top Communications Internship Employers