The Communications Lead plays a key role in creating the content that goes out in blog posts, newsletters, social media posts, and other public marketing and communications content shared by the company. They must also ensure that all content is in line with the company's policies and its desired public image.
A Lead will have to oversee a number of writers and designers and participate in and direct their creative flow. This means that they will work with several people, entire teams, creation, and different teams to distribute this product. The latter will also involve the creation of marketing and content strategies and other major and smaller projects, and their implementation, with the ultimate purpose of garnering an audience, brand awareness, and customer loyalty. They also create and host business and commercial events and cooperate with media members and journalists.
A person hoping to work as a Communication's Lead will generally need to have a Bachelor's degree in Communications or Journalism, or a similar subject, as well as a few years, at least, experience working in communications and public relations roles. Proficiency with design software and excellent communication skills are also necessary.
There is more than meets the eye when it comes to being a communications lead. For example, did you know that they make an average of $36.38 an hour? That's $75,677 a year!
Between 2018 and 2028, the career is expected to grow 13% and produce 21,900 job opportunities across the U.S.
There are certain skills that many communications leads have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed managerial skills, time-management skills and analytical skills.
When it comes to the most important skills required to be a communications lead, we found that a lot of resumes listed 12.3% of communications leads included communication, while 7.8% of resumes included project management, and 7.5% of resumes included key stakeholders. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the communications lead job title. But what industry to start with? Most communications leads actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a communications lead, one of the first things to consider is how much education you need. We've determined that 64.8% of communications leads have a bachelor's degree. In terms of higher education levels, we found that 11.8% of communications leads have master's degrees. Even though most communications leads have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a communications lead. When we researched the most common majors for a communications lead, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on communications lead resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a communications lead. In fact, many communications lead jobs require experience in a role such as internship. Meanwhile, many communications leads also have previous career experience in roles such as volunteer or sales associate.