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Communications lead vs marketing communications manager

The differences between communications leads and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a communications lead, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a communications lead has an average salary of $96,988, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a communications lead include project management, strategic communications and HR. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Communications lead vs marketing communications manager overview

Communications LeadMarketing Communications Manager
Yearly salary$96,988$84,146
Hourly rate$46.63$40.45
Growth rate12%10%
Number of jobs20,413106,556
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Average age4539
Years of experience610

What does a communications lead do?

The global senior program manager acts as a coordinator for the organization's projects and performs various tasks including supervision, account management, daily staff assignments, budget planning, cost control, and tracking program expenses by collaborating with various global departments to enhance all global programs. He/she should have excellent analytical, decision-making, leadership, and organization skills and knowledge about project management to be able to oversee and organize activities to ensure its compliance with the organization's goals.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Communications lead vs marketing communications manager salary

Communications leads and marketing communications managers have different pay scales, as shown below.

Communications LeadMarketing Communications Manager
Average salary$96,988$84,146
Salary rangeBetween $67,000 And $139,000Between $60,000 And $117,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyMetaBoston Consulting Group
Best paying industryInternetFinance

Differences between communications lead and marketing communications manager education

There are a few differences between a communications lead and a marketing communications manager in terms of educational background:

Communications LeadMarketing Communications Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Communications lead vs marketing communications manager demographics

Here are the differences between communications leads' and marketing communications managers' demographics:

Communications LeadMarketing Communications Manager
Average age4539
Gender ratioMale, 41.4% Female, 58.6%Male, 32.3% Female, 67.7%
Race ratioBlack or African American, 11.8% Unknown, 5.3% Hispanic or Latino, 14.0% Asian, 5.1% White, 62.8% American Indian and Alaska Native, 0.9%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage14%10%

Differences between communications lead and marketing communications manager duties and responsibilities

Communications lead example responsibilities.

  • Lead content migration of old intranet to new SharePoint platform.
  • Manage editorial calendar and writing content for digital assets including intranet and external web.
  • Lead copywriting for newly launch Chinese language website LeEco.com/Chinese to attract Chinese American customers.
  • Manage intranet content, with responsibility for project news, executive visibility, community activities, educational outreach.
  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Serve as SharePoint site administrator, creating intranet, surveys and resource repository.
  • Show more

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Communications lead vs marketing communications manager skills

Common communications lead skills
  • Project Management, 9%
  • Strategic Communications, 6%
  • HR, 5%
  • Customer Service, 5%
  • Community Outreach, 4%
  • Digital Marketing, 4%
Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%

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