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Communications lead vs public information officer

The differences between communications leads and public information officers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a communications lead, becoming a public information officer takes usually requires 2-4 years. Additionally, a communications lead has an average salary of $96,988, which is higher than the $56,725 average annual salary of a public information officer.

The top three skills for a communications lead include project management, strategic communications and HR. The most important skills for a public information officer are press releases, web content, and community outreach.

Communications lead vs public information officer overview

Communications LeadPublic Information Officer
Yearly salary$96,988$56,725
Hourly rate$46.63$27.27
Growth rate12%8%
Number of jobs20,413129,237
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Average age4542
Years of experience64

What does a communications lead do?

The global senior program manager acts as a coordinator for the organization's projects and performs various tasks including supervision, account management, daily staff assignments, budget planning, cost control, and tracking program expenses by collaborating with various global departments to enhance all global programs. He/she should have excellent analytical, decision-making, leadership, and organization skills and knowledge about project management to be able to oversee and organize activities to ensure its compliance with the organization's goals.

What does a public information officer do?

The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

Communications lead vs public information officer salary

Communications leads and public information officers have different pay scales, as shown below.

Communications LeadPublic Information Officer
Average salary$96,988$56,725
Salary rangeBetween $67,000 And $139,000Between $38,000 And $83,000
Highest paying CitySan Francisco, CAFairfield, CA
Highest paying stateCaliforniaDelaware
Best paying companyMetaCity of Fairfield
Best paying industryInternetProfessional

Differences between communications lead and public information officer education

There are a few differences between a communications lead and a public information officer in terms of educational background:

Communications LeadPublic Information Officer
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Communications lead vs public information officer demographics

Here are the differences between communications leads' and public information officers' demographics:

Communications LeadPublic Information Officer
Average age4542
Gender ratioMale, 41.4% Female, 58.6%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 11.8% Unknown, 5.3% Hispanic or Latino, 14.0% Asian, 5.1% White, 62.8% American Indian and Alaska Native, 0.9%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage14%16%

Differences between communications lead and public information officer duties and responsibilities

Communications lead example responsibilities.

  • Lead content migration of old intranet to new SharePoint platform.
  • Manage editorial calendar and writing content for digital assets including intranet and external web.
  • Lead copywriting for newly launch Chinese language website LeEco.com/Chinese to attract Chinese American customers.
  • Manage intranet content, with responsibility for project news, executive visibility, community activities, educational outreach.
  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Serve as SharePoint site administrator, creating intranet, surveys and resource repository.
  • Show more

Public information officer example responsibilities.

  • Manage agency's social media pages (Facebook/Twitter).
  • Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
  • Serve as college spokesperson managing crisis communications.
  • Lead implementation of a robust membership database to support organization strategy and decision making.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Create and maintain the college's blackboard intranet site.
  • Show more

Communications lead vs public information officer skills

Common communications lead skills
  • Project Management, 9%
  • Strategic Communications, 6%
  • HR, 5%
  • Customer Service, 5%
  • Community Outreach, 4%
  • Digital Marketing, 4%
Common public information officer skills
  • Press Releases, 16%
  • Web Content, 10%
  • Community Outreach, 5%
  • Press Conferences, 4%
  • Graphic Design, 4%
  • Emergency Operations, 4%

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