Public relations, to most, have been thought of as the underrated element in the success of an organization. For those of us who believe in the power of branding and identity, we beg to differ. In 1957, a young public relations Al-Golin gave Ray Kroc a cold call to discuss a potential in marketing for his fast-food chain, McDonald's. With a $500 monthly retainer, he ran the initiative in encouraging positive newspaper write-ups, contributing to trust banks, and pioneering the hamburger university for employee training. The regal yet humble image McDonald's restaurants carry today is a result of the unwavering vision Al-Golin saw 63 years ago.
The primary role of a communications manager is centered around managing a company's public relations. This involves tasks such as developing marketing materials, executing communications strategies, and producing media reports. Besides that, they oversee publication projects and lead the marketing team.
Employers require a communications manager to have a bachelor's degree that relates to business or communications. At least two years of work experience need to be demonstrated. This role earns, on average, $29 per hour and suits individuals who are passionate about public liaison activities.
There is more than meets the eye when it comes to being a communications manager. For example, did you know that they make an average of $34.21 an hour? That's $71,159 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.
There are certain skills that many communications managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, speaking skills and writing skills.
When it comes to the most important skills required to be a communications manager, we found that a lot of resumes listed 12.7% of communications managers included customer service, while 8.7% of resumes included prospective residents, and 7.4% of resumes included property management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the communications manager job title. But what industry to start with? Most communications managers actually find jobs in the real estate and technology industries.
If you're interested in becoming a communications manager, one of the first things to consider is how much education you need. We've determined that 62.8% of communications managers have a bachelor's degree. In terms of higher education levels, we found that 10.6% of communications managers have master's degrees. Even though most communications managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a communications manager. When we researched the most common majors for a communications manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on communications manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a communications manager. In fact, many communications manager jobs require experience in a role such as property manager. Meanwhile, many communications managers also have previous career experience in roles such as assistant manager or internship.