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Become A Communications Manager

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Working As A Communications Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $67,376

    Average Salary

What Does A Communications Manager Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Communications Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Communications Manager jobs

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Communications Manager Career Paths

Communications Manager
Product Manager Brand Manager
Brand Marketing Manager
7 Yearsyrs
Communications Director
7 Yearsyrs
Marketing Consultant Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Social Media Manager Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Product Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Public Relations Consultant Public Relations Manager
Director Of Publications Marketing
6 Yearsyrs
Marketing Director
Executive Director, Marketing
10 Yearsyrs
Marketing Manager Marketing Director
General Manager
7 Yearsyrs
Manager Of Corporate Communications
8 Yearsyrs
Senior Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Senior Manager Senior Manager Of Marketing
Marketing Director
7 Yearsyrs
Product Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Program Manager Marketing Consultant
Marketing Manager
6 Yearsyrs
Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Creative Director Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Creative Director Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Manager General Manager
Property Manager
6 Yearsyrs
Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Director Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Property Manager 4.0 years
Public Relations 2.6 years
Top Employers Before
Internship 6.5%
Manager 4.8%
Editor 3.6%
Top Employers After
Manager 4.7%
Consultant 3.7%
Owner 3.6%

Communications Manager Demographics

Gender

Female

63.2%

Male

34.9%

Unknown

1.9%
Ethnicity

White

80.5%

Hispanic or Latino

10.2%

Asian

7.0%

Unknown

1.6%

Black or African American

0.6%
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Languages Spoken

Spanish

48.3%

French

16.3%

Mandarin

4.6%

German

4.6%

Italian

4.5%

Chinese

3.3%

Portuguese

3.0%

Arabic

2.8%

Japanese

2.5%

Russian

1.9%

Korean

1.5%

Tagalog

1.3%

Hindi

1.2%

Hebrew

1.0%

Dutch

0.7%

Carrier

0.7%

Vietnamese

0.6%

Cantonese

0.6%

Urdu

0.4%

Turkish

0.3%
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Communications Manager Education

Schools

University of Phoenix

16.6%

New York University

7.1%

Michigan State University

6.4%

Syracuse University

6.0%

Northwestern University

5.5%

University of Texas at Austin

5.1%

George Washington University

4.8%

American University

4.0%

Arizona State University

4.0%

Florida State University

4.0%

University of Florida

3.9%

University of Washington

3.8%

University of Southern California

3.8%

Temple University

3.8%

Boston University

3.8%

San Francisco State University

3.6%

San Jose State University

3.6%

Northeastern University

3.5%

University of Georgia

3.5%

University of North Carolina at Chapel Hill

3.3%
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Majors

Business

21.8%

Communication

16.1%

Journalism

9.0%

Marketing

9.0%

English

6.4%

Public Relations

5.9%

Management

4.7%

Psychology

4.1%

Political Science

3.0%

Graphic Design

2.2%

Education

2.2%

Writing

2.1%

Real Estate

2.0%

Criminal Justice

2.0%

Business Communications

1.7%

Sociology

1.7%

Accounting

1.6%

Agricultural Public Services

1.5%

Liberal Arts

1.5%

Fine Arts

1.5%
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Degrees

Bachelors

47.9%

Masters

24.7%

Other

15.7%

Associate

5.2%

Certificate

3.9%

Doctorate

1.3%

Diploma

0.7%

License

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Communications Manager Salaries

Job Title Company Location Start Date Salary
Consumer Communications Manager Facebook, Inc. Menlo Park, CA Mar 10, 2016 $205,000
IAD Communications Manager, Global Apple Inc. Cupertino, CA May 27, 2015 $175,000 -
$195,000
Investment Communications Manager Wellington Management Company LLP Boston, MA Sep 24, 2016 $144,000
Executive Communications Manager Facebook, Inc. Menlo Park, CA Aug 09, 2016 $140,000
Entrepreneurial Community Manager, Legal Services Wilmer Cutler Pickering Hale and Dorr, LLP Palo Alto, CA Jun 01, 2015 $140,000 -
$160,000
Executive Communications Manager Facebook, Inc. Menlo Park, CA Feb 01, 2015 $140,000
Communications Manager Microsoft Corporation Redmond, WA Jul 27, 2016 $128,000
Manager, Communications Pepsico, Inc. NY Feb 09, 2016 $127,000
Manager, Community Platform Viacom International Inc. New York, NY Mar 23, 2016 $124,652
Communications Manager Microsoft Corporation Redmond, WA Apr 01, 2016 $122,500
Unified Communications Manager Ipsoft Incorporated New York, NY Jan 19, 2015 $113,220 -
$136,177
Communications Manager (External/Internal Content) MacKenzie & Partners Inc.(Dba Truex Metier) Palo Alto, CA Apr 25, 2015 $112,528
North American Gaming Community Manager Nvidia Corporation Santa Clara, CA Apr 27, 2015 $111,634
Brand Communications Manager AXA Assistance USA, Inc. Miami, FL Aug 01, 2015 $90,527
Communications Manager Blackberry Corporation Sunrise, FL Jan 17, 2015 $90,200
Client Communications Manager Dixon Advisory USA Inc. New York, NY Dec 09, 2016 $90,000
Content & Community Manager Rockyou, Inc. San Francisco, CA Sep 21, 2015 $90,000
Communications Manager Rei Systems Inc. Sterling, VA Jul 27, 2016 $89,453
Market Communications Manager Lanxess Corporation Pittsburgh, PA Mar 09, 2016 $88,400
Communications Manager Bi-Lo Holding, LLC Jacksonville, FL Sep 12, 2015 $86,000 -
$105,000
Communications Manager Bi-Lo Holdings, LLC Jacksonville, FL Sep 12, 2015 $86,000 -
$105,000
Communications Offer Manager Ale USA, Inc. Calabasas, CA Sep 11, 2015 $70,866
Sitter Community Manager Sittercity Incorporated Chicago, IL Sep 13, 2015 $70,000
Communications Manager The B Team Headquaters Inc. New York, NY Jan 30, 2016 $70,000
Communications Manager Jeffreym Consulting LLC Seattle, WA Apr 01, 2015 $68,000
Communications Manager The Arthur Page Society New York, NY Mar 09, 2016 $66,300
Communications Manager The Arthur Page Society New York, NY Jun 07, 2016 $66,300
Manager of Operations Analysis and Communications Mercy Health Regional Medical Center LLC Lorain, OH Jul 01, 2015 $65,000
Community Manager Productionpro Technologies Inc. New York, NY Oct 10, 2016 $62,400

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Top Skills for A Communications Manager

WebContentFinancialReportsVacantUnitsOccupancyFacebookPressReleasesTwitterCustomerServiceCommunicationsPlanStrategicCommunicationsIntranetSuperviseSafetyExternalCommunicationsAnnualBudgetResidentRetentionAnnualReportSpecialEventsCorporateCommunicationsDailyOperations

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Top Communications Manager Skills

  1. Web Content
  2. Financial Reports
  3. Vacant Units
You can check out examples of real life uses of top skills on resumes here:
  • Assisted product managers in creating concise web content to more effectively promote their products.
  • Reviewed and screened grant applications and financial reports from nonprofits to ensure eligibility.
  • Show rent ready vacant units, qualifying prospective residents and verifying applications.
  • Maintained 220 Units keeping my occupancy no lower than 95 % at any time.
  • Supported Twitter Product Giveaways and gained project management experience for a Facebook Sweepstakes.

Top Communications Manager Employers

Communications Manager Videos

Career Advice on becoming a Corporate Communications Manager by Nicole C (Full Version)

Career Advice on becoming a Strategic Regeneration Communications Manager by Nigel A (Full Version)

Career Advice on becoming a Strategic Regeneration Communications Manager by Nigel A (Highlights)

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