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The differences between communications managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications manager, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $81,304 average annual salary of a communications manager.
The top three skills for a communications manager include customer service, property management and yardi. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Communications Manager | Marketing Communications Manager | |
| Yearly salary | $81,304 | $84,146 |
| Hourly rate | $39.09 | $40.45 |
| Growth rate | 8% | 10% |
| Number of jobs | 26,350 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Communications managers and marketing communications managers have different pay scales, as shown below.
| Communications Manager | Marketing Communications Manager | |
| Average salary | $81,304 | $84,146 |
| Salary range | Between $53,000 And $122,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | McKinsey & Company Inc | Boston Consulting Group |
| Best paying industry | - | Finance |
There are a few differences between a communications manager and a marketing communications manager in terms of educational background:
| Communications Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between communications managers' and marketing communications managers' demographics:
| Communications Manager | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 34.9% Female, 65.1% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |