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Communications manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Timothy Edwards,

Jamie Bowen Ph.D.

Below we've compiled a list of the most critical communications manager skills. We ranked the top skills for communications managers based on the percentage of resumes they appeared on. For example, 15.6% of communications manager resumes contained customer service as a skill. Continue reading to find out what skills a communications manager needs to be successful in the workplace.

15 communications manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how communications managers use customer service:

Demonstrated proficiency in marketing units, collecting rents/fees, provided customer service, processed applications, certification paperwork and detailed reports.
Managed rental properties effectively, providing outstanding customer service to tenants regarding maintenance issues, rent collection and renter grievance resolution.

2. Property Management

Property management is the regular oversight of commercial, residential, or industrial real estate by a third-party contractor. Property management includes the day-to-day care of the property, fixing minor and major issues, and monitoring the security of the property.

Here's how communications managers use property management:

Manage team of 10 engaged in property management operations for residential and commercial communities and in ensuring long-term profitability.
Help prepare necessary information and assists in any legal proceedings instituted by property management including evictions, etc.

3. Yardi

Yardi is a tech company that creates solutions for land management and real estate firms of all sizes. Land security, marketing, industrial applications, elder care, and finances are also covered by the company's tech suites. Yardi offers customised land management tools and wealth management applications for all commercial property verticals, giving owners, developers, buyers, and other stakeholders access to data tailored to their individual needs.

Here's how communications managers use yardi:

Maintained a high closing and raised occupancy by 40%, Data entry of accounts payable and receivable using YARDI.
Trained in YARDI to complete daily transitions, managed resident ledgers and prepare weekly/monthly reports.

4. Project Management

Here's how communications managers use project management:

Provide leadership and project management for the development and implementation of marketing/advertising initiatives to help accelerate sales growth and other objectives.
Full project management responsibility including strategies and planning, resource allocation and status reporting for both internal and external web projects.

5. Press Releases

Here's how communications managers use press releases:

Manage internal and external communications including corporate announcements, hotel initiatives, press releases and social media channels.
Worked on written marketing communications, including press releases, promotional materials, and advertisements.

6. Web Content

Here's how communications managers use web content:

Produced customized Web content that enhanced brand awareness and generated increased web traffic for industry-leading information solutions.
Created emails, web content, magazine articles and e-newsletters driving business activity and leadership development.

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7. Facebook

Here's how communications managers use facebook:

Led execution of a brand-focused sweepstakes that included management of a Facebook application, social advertising/boosting and management of UGC.
Created and nurtured relationships with clients through personalized interactions and social media communication including Twitter and Facebook.

8. Resident Retention

Here's how communications managers use resident retention:

Develop property marketing plan to include social networking, implementation of resident retention program and utilize marketing strategies to secure traffic.
Handled resident relations, developed and/or implemented resident retention programs and performed all administrative duties, including full renter record-keeping.

9. PowerPoint

Here's how communications managers use powerpoint:

Developed communication training programs for staff, including media training, business writing, presentation delivery and PowerPoint skills training.
Managed logistics for division's new employee orientation sessions including preparation of agenda and review of all PowerPoint presentations.

10. Resident Relations

Here's how communications managers use resident relations:

Recruited and tasked to identify problem areas and implement effective marketing and leasing techniques to improve resident relations and reduce turnover.
Directed all aspects of operations for 144-unit manufactured home community from staffing and payroll to rent collection and resident relations.

11. Communications Strategy

A communications strategy helps a company build positive relationships with the public and optimize internal and external operations.

Here's how communications managers use communications strategy:

Developed organizational outreach and communications strategy.
Planned and executed confidential globalization / offshore-transition communications strategy, ensuring clarity, sensitivity and consistency of messages to displaced employees.

12. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how communications managers use hr:

Implemented an integrated HRIS system reducing HR recruitment redundancies, improving recruitment processes, and introducing vigorous performance management competencies.
Managed communication and branding efforts for several HR initiatives to include Mentoring, Rewards and Recognition and e-Learning.

13. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how communications managers use external communications:

Assisted in developing an in house marketing communications agency responsible for all internal and external communications, advertising and media relations.
Interfaced with marketing managers throughout the world, coordinating internal and external communications activities with global segment and country-specific communications objectives.

14. Financial Reports

Here's how communications managers use financial reports:

Collaborated with owners and management to prepare budgets and financial reports for property expenditures.
Researched and wrote marketing and financial reports concerning new business acquisitions and acquisition prospects.

15. Twitter

Here's how communications managers use twitter:

Advised and briefed legislators on both traditional and digital communications strategies; developed Facebook and Twitter accounts for key officials.
Promoted Institute materials and education/awareness campaigns using conventional and social media, including Facebook and Twitter.

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What skills help Communications Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on communications manager resumes?

Dr. Timothy Edwards

Professor, Interim Director, University of Arkansas at Little Rock

Writing and research skills. Analytical and critical thinking skills. Technical skills such as web design, graphic design, audio and video production skills. Employers are interested in potential employees knowledge, intelligence and skills.

What soft skills should all communications managers possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for communications managers?

Ann Bilodeau

Clinic Director - Communication Sciences & Disorders, Butler University

It is important to gain clinical experience with the population you are most interested in helping. For example, if you are interested in working in a school setting, look for graduate training programs with a strength in that area. For speech-language pathology, graduate students are trained for various settings; however, certain programs may cover some specialty areas in more detail. This can be true for audiology as well. Navigating current computer programs for documentation and billing needs will be critical, and understanding ethical and governmental responsibilities.

What communications manager skills would you recommend for someone trying to advance their career?

Annemarie Franczyk

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young communications managers need?

Gheni Platenburg Ph.D.

Assistant Professor, Auburn University

To prepare for tomorrow's jobs, students need a solid background in fundamental journalism techniques and the technical skills of today. This is a multimedia journalism industry, meaning journalists need to possess the ability to tell stories across multiple platforms. There is no longer such a thing as a journalist who only broadcasts work or writes stories for print. It's OK to have specialty areas, but all new graduates need to have writing, video, audio, and graphics skills.

Additionally, mobile journalism skills will also be essential. Before and after the coronavirus pandemic's start, the ability to produce quality work from outside of the newsroom remains a coveted job skill. I foresee the industry moving more into this direction as we advance. Therefore, students should take the opportunities now to perfect those skills.

What technical skills for a communications manager stand out to employers?

M. Thomas Inge Ph.D.

Blackwell Professor of Humanities, Randolph-Macon College

We learn from the textbooks of life and practice. What employers look for are students who not only reflect current knowledge but move it beyond to new frontiers.

Do you want to know more?

List of communications manager skills to add to your resume

The most important skills for a communications manager resume and required skills for a communications manager to have include:

Customer Service
Property Management
Yardi
Project Management
Press Releases
Web Content
Facebook
Resident Retention
PowerPoint
Resident Relations
Communications Strategy
HR
External Communications
Financial Reports
Twitter
Blog Posts
Instagram

Affordable Housing
Property Inspections
Content Creation
Apartment Homes
Capital Improvements
Rent Collection
Linkedin
Resident Satisfaction
LIHTC
Event Planning
YouTube
Evictions
Community Relations
Media Management
SharePoint
Community Events
HUD

Resident Complaints
SEO
Delinquent Accounts
Social Media Management
Google Analytics
Bank Deposits
Vendor Relations
Copywriting
Content Marketing
A/P
Vendor Contracts
Variance Reports
Lease Renewals
NOI
HOA
Trade Shows

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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