1. California State University - Bakersfield
Bakersfield, CA • Private
In-State Tuition
$7,309
Enrollment
9,142
The primary duty of a communications officer is to support both internal and external communications strategies. He/She writes and distributes content to promote an organization's brand, activities, services, or products. He/She serves as a liaison between the organization, the public, and the media to maintain the organization's image. Generally, he/she creates content, including publications, press releases, website content, annual reports, and other marketing materials. Furthermore, he/she responds to media inquiries and arranges interviews. Also, he/she keeps records of media coverage and compiles analytics and metrics.
Most communications officers hold a bachelor's degree in communications, journalism, or a related field. However, most employers prefer two to five years of experience in a similar role. Candidates must possess interpersonal, time management, analytical, communication, computer, and organization skills. You must be familiar with content management systems and social media platforms. The annual salary ranges between $32,000 and $106,000, with an average of $58,184
