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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
Average Length of Employment
Top Careers Before Communications Officer
Top Careers After Communications Officer
Hispanic or Latino10.2%
Black or African American0.7%
Unfortunately we don’t have enough data for this section.
University of Phoenix17.3%
Sam Houston State University6.2%
University of Maryland - University College4.9%
Saint Leo University4.5%
Virginia Commonwealth University4.1%
Angelo State University3.6%
Colorado Technical University3.6%
Michigan State University3.4%
University of Oklahoma3.4%
University of North Texas3.2%
Texas State University3.2%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Senior Communications Officer, Writer||Bill & Melinda Gates Foundation||Seattle, WA||Mar 30, 2015||$132,000 -
|Senior Communications Officer, Brand & Insights||Bill & Melinda Gates Foundation||Washington, DC||Oct 01, 2014||$132,000 -
|Senior Communications Officer||Bill & Melinda Gates Foundation||Seattle, WA||Apr 29, 2013||$124,913 -
|Communications Officer, Measurement & Insights||Bill and Melinda Gates Foundation||Washington, DC||Apr 04, 2016||$121,118 -
|Manager, Senior Communications Officer||Bill & Melinda Gates Foundation||Seattle, WA||Mar 05, 2012||$117,875 -
|Senior Communications Officer||Kings Couty District Attorney's Office||New York, NY||May 01, 2015||$105,000|
|Communications Officer, Global Development||Bill & Melinda Gates Foundation||Seattle, WA||Jun 01, 2011||$92,000 -
|Communications Officer||Open Society Foundations||Washington, DC||Jun 15, 2014||$90,000|
|Communications Officer||Open Society Foundations||Washington, DC||May 01, 2014||$90,000|
|Communications Officer||Bill & Melinda Gates Foundation||Seattle, WA||Sep 03, 2012||$82,400 -
|Digital Communications Officer||Concern Worldwide (U.S.) Inc.||New York, NY||Jun 23, 2014||$80,000|
|Communications Officer-International Harm Reduction Devel||Open Society Institute||New York, NY||Oct 15, 2015||$75,287|
|Communications Officer||United Nations Foundation||Washington, DC||Sep 20, 2010||$73,000|
|Communications Officer||Open Society Institute||New York, NY||Oct 15, 2012||$72,000|
|OCP Association Communications Officer||Doctors Without Borders DBA Medecins Sans Frontieres||New York, NY||Sep 01, 2015||$70,900|
|Desk Communications Officer||MÉDecins Sans FrontiÈRes USA, Inc.||New York, NY||Oct 01, 2011||$69,880|
|Events, Meetings and Communication Officer||World Federalist Movement Institute for Global Policy||New York, NY||Jan 15, 2016||$65,427|
|Events, Meetings and Communication Officer||World Federalist Movement-Institute for Global Policy||New York, NY||Jan 25, 2016||$65,427|
|Community Engagement Officer||Heifer Project International||New York, NY||Oct 30, 2014||$65,137|
|Community Engagement Officer||Heifer Project International||New York, NY||Nov 01, 2011||$62,000|
|Media and Communications Officer||National Academy of Sciences||Washington, DC||Aug 27, 2012||$55,141 -
|Advocacy and Communications Officer||Committee To Protect Journalists||New York, NY||Oct 19, 2014||$55,000|
|Communications Officer||Bhutan Foundation||Washington, DC||Oct 01, 2015||$55,000|
|Communications Officer||Gold and Green Productions Incorporated||New York, NY||May 15, 2014||$54,000|
|PR and Internal Communications Officer||Spielman Koenigsberg & Parker, LLP||New York, NY||Jul 01, 2011||$51,000 -
|Fundraising and Communications Officer||The Working World Inc.||New York, NY||Mar 10, 2016||$50,000|
|Communications Officer||Due Process of Law Foundation||Washington, DC||Jul 08, 2015||$48,000|
|Information & Communications Officer||Shooting People, Inc.||New York, NY||Mar 14, 2011||$46,800|
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Henrico County, Virginia - Communications Officers- Part One.mp4
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