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Working As A Communications Officer

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • $49,000

    Average Salary

What Does A Communications Officer Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Communications Officer

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Average Yearly Salary
$49,000
Show Salaries
$30,000
Min 10%
$49,000
Median 50%
$49,000
Median 50%
$49,000
Median 50%
$49,000
Median 50%
$49,000
Median 50%
$49,000
Median 50%
$49,000
Median 50%
$78,000
Max 90%
Best Paying Company
Providence Health & Services
Highest Paying City
Washington, DC
Highest Paying State
New York
Avg Experience Level
3.4 years
How much does a Communications Officer make at top companies?
The national average salary for a Communications Officer in the United States is $49,096 per year or $24 per hour. Those in the bottom 10 percent make under $30,000 a year, and the top 10 percent make over $78,000.

The largest raises come from changing jobs.

See what's out there.

Real Communications Officer Salaries

Job Title Company Location Start Date Salary
Senior Communications Officer, Brand & Insights Bill & Melinda Gates Foundation Oct 01, 2014 $132,000 -
$206,000
Senior Communications Officer, Writer Bill & Melinda Gates Foundation Mar 30, 2015 $132,000 -
$206,000
Senior Communications Officer Bill & Melinda Gates Foundation Apr 29, 2013 $124,913 -
$175,000
Communications Officer, Measurement & Insights Bill and Melinda Gates Foundation Apr 04, 2016 $121,118 -
$163,909
Manager, Senior Communications Officer Bill & Melinda Gates Foundation Mar 05, 2012 $117,875 -
$175,000
Senior Communications Officer Kings Couty District Attorney's Office May 01, 2015 $105,000
Communications Officer, Global Development Bill & Melinda Gates Foundation Jun 01, 2011 $92,000 -
$130,270
Communications Officer Open Society Foundations Jun 15, 2014 $90,000
Communications Officer Open Society Foundations May 01, 2014 $90,000
Communications Officer Bill & Melinda Gates Foundation Sep 03, 2012 $82,400 -
$115,000
Senior Communicatons Officer, Global Health United Nations Foundation Sep 20, 2013 $82,000
Digital Communications Officer Concern Worldwide (U.S.) Inc. Jun 23, 2014 $80,000
Communications Officer-International Harm Reduction Devel Open Society Institute Oct 15, 2015 $75,287
Communications Officer United Nations Foundation Sep 20, 2010 $73,000
Communications Officer Open Society Institute Oct 15, 2012 $72,000
OCP Association Communications Officer Doctors Without Borders DBA Medecins Sans Frontieres Sep 01, 2015 $70,900
Desk Communications Officer MÉDecins Sans FrontiÈRes USA, Inc. Oct 01, 2011 $69,880
Events, Meetings and Communication Officer World Federalist Movement-Institute for Global Policy Jan 25, 2016 $65,427
Social and Community Outreach Officer Melody of Autism Inc. Sep 26, 2016 $62,610 -
$73,045
Community Engagement Officer Heifer Project International Nov 01, 2011 $62,000
Media and Communications Officer National Academy of Sciences Aug 27, 2012 $55,141 -
$61,235
Communications Officer Bhutan Foundation Oct 01, 2015 $55,000
Advocacy and Communications Officer Committee To Protect Journalists Oct 19, 2014 $55,000
Communications Officer Gold and Green Productions Incorporated May 15, 2014 $54,000
Fundraising and Communications Officer The Working World Inc. Mar 10, 2016 $50,000
Senior Comunication Officer Kings Couty District Attorney's Office May 01, 2015 $50,000 -
$110,000
Communications Officer Due Process of Law Foundation Jul 08, 2015 $48,000
Information & Communications Officer Shooting People, Inc. Mar 14, 2011 $46,800

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Top Skills for A Communications Officer

  1. Non-Emergency Calls
  2. Public Safety
  3. Law Enforcement
You can check out examples of real life uses of top skills on resumes here:
  • Retrieve emergency/non-emergency calls, Validate VIN/Tags for various agencies/agency representatives
  • Input essential data into the automated records management systems as well as clerical support to Public Safety administration.
  • Obtain necessary information in an effective and timely manner so that necessary medical and/or law enforcement agencies could be appropriately dispatched.
  • Operated law enforcement telecommunications system to interface with state and national databases, computer aided dispatch, and local records management systems
  • Answered emergency and non-emergency incoming calls utilizing GSU 911 Telephone System; managed and monitored communication from Atlanta Police Department.

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Average Salary:

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Top 10 Best States for Communications Officers

  1. District of Columbia
  2. New York
  3. Virginia
  4. Arizona
  5. Maine
  6. New Jersey
  7. Wisconsin
  8. Washington
  9. Rhode Island
  10. Indiana
  • (93 jobs)
  • (261 jobs)
  • (146 jobs)
  • (77 jobs)
  • (15 jobs)
  • (114 jobs)
  • (58 jobs)
  • (124 jobs)
  • (22 jobs)
  • (40 jobs)

Communications Officer Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 8,810 Communications Officer resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Communications Officer Resume

View Resume Examples

Communications Officer Demographics

Gender

Female

53.6%

Male

40.8%

Unknown

5.6%
Ethnicity

White

58.5%

Black or African American

15.0%

Hispanic or Latino

14.8%

Asian

7.5%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

47.3%

French

15.7%

Arabic

5.1%

German

4.8%

Russian

3.7%

Italian

3.2%

Chinese

3.2%

Japanese

2.7%

Mandarin

2.4%

Portuguese

1.9%

Hindi

1.3%

Filipino

1.3%

Korean

1.1%

Thai

1.1%

Carrier

1.1%

Tagalog

1.1%

Swahili

0.8%

Indonesian

0.8%

Vietnamese

0.8%

Hawaiian

0.8%
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Communications Officer Education

Schools

Sam Houston State University

9.0%

Webster University

8.2%

University of Houston

5.9%

Saint Leo University

5.9%

Virginia Commonwealth University

5.1%

Strayer University

5.1%

American University

5.1%

Ashford University

4.9%

University of Texas at Arlington

4.9%

Kaplan University

4.9%

University of South Florida

4.6%

George Washington University

4.4%

University of Southern California

4.4%

Troy University

4.1%

Texas A&M University

4.1%

Columbia Southern University

3.9%

Old Dominion University

3.9%

University of Texas at Austin

3.9%

University of Georgia

3.9%

Colorado Technical University

3.9%
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Majors

Criminal Justice

25.6%

Business

16.7%

Communication

8.9%

Psychology

5.6%

Political Science

3.9%

Management

3.6%

English

3.0%

General Studies

2.9%

Sociology

2.8%

Nursing

2.7%

Marketing

2.7%

Health Care Administration

2.6%

Information Technology

2.6%

Journalism

2.6%

Accounting

2.5%

Public Relations

2.5%

Medical Technician

2.5%

Law

2.3%

International Relations

2.2%

Computer Science

2.1%
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Degrees

Bachelors

42.0%

Masters

21.3%

Associate

12.7%

High School Diploma

12.2%

Certificate

6.3%

Diploma

3.6%

Doctorate

1.7%

License

0.4%
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Top Communications Officer Employers

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Communications Officer Videos

Henrico County, Virginia - Communications Officers- Part One.mp4

Career Advice on becoming a Communications Officer by Katie J (Full Version)

Career Advice on becoming a Communications Officer by Owen B (Full Version)

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Updated May 18, 2020