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Communications specialist vs communications consultant

The differences between communications specialists and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications specialist and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $51,023 average annual salary of a communications specialist.

The top three skills for a communications specialist include customer service, powerpoint and patients. The most important skills for a communications consultant are powerpoint, web content, and project management.

Communications specialist vs communications consultant overview

Communications SpecialistCommunications Consultant
Yearly salary$51,023$91,455
Hourly rate$24.53$43.97
Growth rate8%8%
Number of jobs42,81929,942
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

What does a communications consultant do?

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

Communications specialist vs communications consultant salary

Communications specialists and communications consultants have different pay scales, as shown below.

Communications SpecialistCommunications Consultant
Average salary$51,023$91,455
Salary rangeBetween $36,000 And $71,000Between $63,000 And $130,000
Highest paying CityWashington, DCOakland, CA
Highest paying stateNew JerseyMassachusetts
Best paying companyGoogleDell
Best paying industryTechnologyUtilities

Differences between communications specialist and communications consultant education

There are a few differences between a communications specialist and a communications consultant in terms of educational background:

Communications SpecialistCommunications Consultant
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 71%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Communications specialist vs communications consultant demographics

Here are the differences between communications specialists' and communications consultants' demographics:

Communications SpecialistCommunications Consultant
Average age4242
Gender ratioMale, 42.9% Female, 57.1%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications specialist and communications consultant duties and responsibilities

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Communications specialist vs communications consultant skills

Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%
Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%

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