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Communications specialist vs public relations specialist

The differences between communications specialists and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications specialist and a public relations specialist. Additionally, a communications specialist has an average salary of $51,023, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for a communications specialist include customer service, powerpoint and patients. The most important skills for a public relations specialist are press releases, web content, and project management.

Communications specialist vs public relations specialist overview

Communications SpecialistPublic Relations Specialist
Yearly salary$51,023$48,124
Hourly rate$24.53$23.14
Growth rate8%8%
Number of jobs42,81929,698
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Communications specialist vs public relations specialist salary

Communications specialists and public relations specialists have different pay scales, as shown below.

Communications SpecialistPublic Relations Specialist
Average salary$51,023$48,124
Salary rangeBetween $36,000 And $71,000Between $33,000 And $68,000
Highest paying CityWashington, DCSeattle, WA
Highest paying stateNew JerseyWashington
Best paying companyGoogleMeta
Best paying industryTechnologyFinance

Differences between communications specialist and public relations specialist education

There are a few differences between a communications specialist and a public relations specialist in terms of educational background:

Communications SpecialistPublic Relations Specialist
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications specialist vs public relations specialist demographics

Here are the differences between communications specialists' and public relations specialists' demographics:

Communications SpecialistPublic Relations Specialist
Average age4242
Gender ratioMale, 42.9% Female, 57.1%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications specialist and public relations specialist duties and responsibilities

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Communications specialist vs public relations specialist skills

Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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