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Community liaison vs community relations director

The differences between community liaisons and community relations directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a community liaison, becoming a community relations director takes usually requires 2-4 years. Additionally, a community relations director has an average salary of $96,788, which is higher than the $39,899 average annual salary of a community liaison.

The top three skills for a community liaison include patients, customer service and home health. The most important skills for a community relations director are community relations, community events, and memory care.

Community liaison vs community relations director overview

Community LiaisonCommunity Relations Director
Yearly salary$39,899$96,788
Hourly rate$19.18$46.53
Growth rate12%8%
Number of jobs30,43133,569
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 72%
Average age4342
Years of experience124

What does a community liaison do?

A community liaison is responsible for managing the communication between local institutions and community citizens. Community liaisons often coordinate with the community to talk about their needs and concerns, directing them to the organizations with plans on improving the people's lifestyles. They also assist in scheduling outreach meetings and fundraising activities to benefit the citizens, handling promotional events, representing an organization for human welfare to increase public awareness. A community liaison must have excellent communication and organizational skills, especially in solving community concerns and complaints.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Community liaison vs community relations director salary

Community liaisons and community relations directors have different pay scales, as shown below.

Community LiaisonCommunity Relations Director
Average salary$39,899$96,788
Salary rangeBetween $29,000 And $54,000Between $61,000 And $152,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateNorth DakotaNew York
Best paying companyBlackRockZoho
Best paying industryUtilitiesManufacturing

Differences between community liaison and community relations director education

There are a few differences between a community liaison and a community relations director in terms of educational background:

Community LiaisonCommunity Relations Director
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaStanford University

Community liaison vs community relations director demographics

Here are the differences between community liaisons' and community relations directors' demographics:

Community LiaisonCommunity Relations Director
Average age4342
Gender ratioMale, 29.5% Female, 70.5%Male, 25.8% Female, 74.2%
Race ratioBlack or African American, 11.9% Unknown, 4.9% Hispanic or Latino, 20.9% Asian, 7.0% White, 53.5% American Indian and Alaska Native, 1.9%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage11%16%

Differences between community liaison and community relations director duties and responsibilities

Community liaison example responsibilities.

  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Create a brochure with InDesign.
  • Create social media strategy: Facebook administrator, NYPL blog contributor
  • Provide nutrition, fitness and diabetes education to the community at large.
  • Construct online training courses in HTML using materials provide by instructional designers.
  • Design the web application screens for new systems using modeling tool like HTML.
  • Show more

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Community liaison vs community relations director skills

Common community liaison skills
  • Patients, 19%
  • Customer Service, 7%
  • Home Health, 6%
  • Community Outreach, 5%
  • Patient Referrals, 4%
  • Community Resources, 4%
Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%

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