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Become A Community Outreach Specialist

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Working As A Community Outreach Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $80,460

    Average Salary

What Does A Community Outreach Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Community Outreach Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Community Outreach Specialist Jobs

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Community Outreach Specialist Career Paths

Community Outreach Specialist
Health Educator Program Coordinator Social Worker
Career Manager
6 Yearsyrs
Mentor Registered Nurse Nurse Manager
Career Services Director
9 Yearsyrs
Account Executive Sales Manager Office Manager
Case Manager
5 Yearsyrs
Program Coordinator Program Manager General Manager
Chief Executive Officer
8 Yearsyrs
Health Educator Registered Nurse Staff Nurse
Clinical Manager
8 Yearsyrs
Mentor Instructor Editor
Communications Director
7 Yearsyrs
Account Executive Office Manager Property Manager
Communications Manager
6 Yearsyrs
Communications Manager Communications Director Marketing Director
Development Director
9 Yearsyrs
Community Relations Specialist Case Manager Career Manager
Health Care Manager
8 Yearsyrs
Programming Specialist Social Worker Clinical Director
Health Director
9 Yearsyrs
Owner Licensed Practical Nurse Occupational Health Nurse
Health Services Manager
7 Yearsyrs
Program Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Program Coordinator Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Case Manager Registered Nurse Case Manager
Nursing Director
9 Yearsyrs
Program Manager Marketing Manager General Manager
President/Chief Executive Officer
10 Yearsyrs
Case Manager Program Coordinator
Program Manager
8 Yearsyrs
Communications Manager Marketing Manager Senior Project Manager
Project Director
8 Yearsyrs
Social Worker Program Manager General Manager
Regional Director
9 Yearsyrs
Social Worker Program Director
Service Director
9 Yearsyrs
Programming Specialist Program Director
Unit Director
5 Yearsyrs
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Do you work as a Community Outreach Specialist?

Community Outreach Specialist Demographics

Gender

Female

67.8%

Male

29.3%

Unknown

2.9%
Ethnicity

White

58.9%

Hispanic or Latino

17.7%

Black or African American

12.3%

Asian

7.0%

Unknown

4.1%
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Languages Spoken

Spanish

62.5%

French

9.1%

Arabic

4.5%

Portuguese

3.4%

Somali

3.4%

Korean

3.4%

Russian

2.3%

Swahili

1.1%

Chinese

1.1%

Vietnamese

1.1%

German

1.1%

Japanese

1.1%

Mandarin

1.1%

Burmese

1.1%

Cheyenne

1.1%

Navajo

1.1%

Italian

1.1%
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Community Outreach Specialist Education

Schools

University of Phoenix

13.8%

Howard University

8.1%

Temple University

5.7%

Walden University

5.7%

University of Oregon

5.7%

George Washington University

4.9%

Michigan State University

4.9%

Arizona State University

4.9%

University of Nebraska - Lincoln

4.1%

University of Maryland - University College

4.1%

Webster University

4.1%

University of Washington

4.1%

Grand Valley State University

4.1%

Liberty University

4.1%

American University

4.1%

Capella University

4.1%

Grand Canyon University

4.1%

University of South Florida

3.3%

University of Illinois at Chicago

3.3%

University of California - Los Angeles

3.3%
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Majors

Business

17.0%

Communication

10.5%

Social Work

9.7%

Psychology

6.1%

Human Services

4.8%

Management

4.6%

Criminal Justice

4.6%

Marketing

4.6%

Public Health

4.2%

Political Science

4.2%

Public Relations

4.2%

Liberal Arts

3.6%

Journalism

3.0%

School Counseling

2.8%

Education

2.8%

Mental Health Counseling

2.6%

Public Administration

2.6%

Sociology

2.6%

Law

2.6%

Human Resources Management

2.4%
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Degrees

Bachelors

41.5%

Masters

28.9%

Other

15.2%

Associate

7.1%

Certificate

4.1%

Doctorate

2.3%

Diploma

0.6%

License

0.3%
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Real Community Outreach Specialist Salaries

Job Title Company Location Start Date Salary
SR. Community Outreach Specialist Dana-Farber Cancer Institute Boston, MA Jul 01, 2011 $55,994
Community Outreach Specialist Virginia Family Medicine, LLC Fairfax, VA Sep 24, 2014 $40,634
Community Outreach Specialist Virginia Family Medicine, LLC Fairfax, VA Oct 01, 2014 $40,634
Community Outreach Specialist Health Care for All, Inc. Boston, MA May 10, 2011 $39,500 -
$44,000
Communications and Outreach Specialist Divensi Inc. Bellevue, WA Jan 03, 2012 $38,505 -
$71,292

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Top Skills for A Community Outreach Specialist

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  1. Outreach
  2. Health Care
  3. Health Fairs
You can check out examples of real life uses of top skills on resumes here:
  • Conducted professional outreach and ongoing recruitment of referral sources.
  • Develop and maintain cooperative working relationships with agencies and organizations interested in public health care.
  • Participate as oncology education vendor in health fairs within the community.
  • Attend recruitment activities and special events/programs to support enrollment and retention initiatives.
  • Conducted PowerPoint presentations of findings and recommendation to eliminate childhood Obesity at Early Childhood workshops.

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