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Become A Community Relations Coordinator

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Working As A Community Relations Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $45,774

    Average Salary

What Does A Community Relations Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Community Relations Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Community Relations Coordinator Career Paths

Community Relations Coordinator
Marketing Director Development Director
Community Development Director
8 Yearsyrs
Communications Director Marketing Director
Community Relations Director
8 Yearsyrs
Account Manager Property Manager Communications Manager
Community Relations Manager
7 Yearsyrs
Account Executive Senior Account Executive Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Program Manager Marketing Manager Communications Director
Director Strategic Communications
11 Yearsyrs
Marketing Director Director Of Communications And Marketing Communications Director
Director, Corporate Communications
10 Yearsyrs
Account Executive Marketing Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Communications Director Public Relations Consultant Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Account Manager Senior Account Executive Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Marketing Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Community Liaison Communications Coordinator Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Manager Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Community Relations Manager Marketing Director Public Relations Consultant
Public Information Officer
6 Yearsyrs
Development Director Producer Managing Editor
Publications Manager
5 Yearsyrs
Community Relations Director Development Director Marketing Consultant
Regional Marketing Manager
7 Yearsyrs
Community Relations Director Director Of Sales And Marketing Marketing Vice President
Vice President Of Marketing & Communications
12 Yearsyrs
Community Relations Manager Communications Director Director, Corporate Communications
Vice President, Corporate Communications
10 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Community Relations Coordinator
Internship 10.6%
Reporter 3.1%
Manager 3.1%
Top Careers After Community Relations Coordinator
Consultant 4.6%
Director 4.4%
Volunteer 3.7%
Owner 3.5%

Do you work as a Community Relations Coordinator?

Community Relations Coordinator Demographics

Gender

Female

75.2%

Male

22.6%

Unknown

2.3%
Ethnicity

White

63.9%

Hispanic or Latino

15.0%

Black or African American

11.6%

Asian

5.9%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

59.3%

French

12.8%

Portuguese

3.5%

Chinese

3.5%

German

3.5%

Greek

2.3%

Mandarin

2.3%

Arabic

2.3%

Italian

2.3%

Swedish

1.2%

Irish

1.2%

Cornish

1.2%

Romanian

1.2%

Cantonese

1.2%

Polish

1.2%

Thai

1.2%
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Community Relations Coordinator Education

Schools

University of Phoenix

12.1%

Webster University

9.2%

Illinois State University

5.7%

Texas State University

5.7%

University of North Carolina at Chapel Hill

5.2%

University of South Florida

4.6%

Temple University

4.6%

University of Southern Mississippi

4.6%

West Virginia University

4.6%

University of Kansas

4.6%

University of Denver

4.6%

Central Michigan University

4.6%

University of Northern Iowa

4.0%

Northern Arizona University

4.0%

University of Central Florida

4.0%

Liberty University

4.0%

Florida International University

3.4%

Auburn University

3.4%

Arizona State University

3.4%

Pennsylvania State University

3.4%
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Majors

Business

17.5%

Communication

17.4%

Marketing

10.1%

Public Relations

7.1%

Journalism

6.5%

Psychology

5.1%

Management

4.0%

Political Science

3.7%

Nursing

2.9%

Social Work

2.7%

Kinesiology

2.6%

Liberal Arts

2.5%

English

2.5%

Public Administration

2.5%

Education

2.4%

Human Resources Management

2.4%

Health Care Administration

2.0%

Sociology

2.0%

General Education, Specific Areas

2.0%

Criminal Justice

1.9%
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Degrees

Bachelors

51.6%

Masters

24.8%

Other

13.2%

Associate

5.4%

Certificate

2.9%

Doctorate

1.9%

License

0.2%

Diploma

0.1%
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Community Relations Coordinator Videos

Complaints Of Voter Intimidation In Kiryas Joel

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Real Community Relations Coordinator Salaries

Job Title Company Location Start Date Salary
Marketing/Community Relations Coordinator Chilton and Leste Management Inc. Moorpark, CA May 15, 2014 $60,377
Marketing and Community Relations Coordinator Eliassen Group LLC Medford, MA Sep 23, 2015 $43,347
Community Relations Coordinator Webster University Saint Louis, MO May 01, 2013 $43,000
Community Relations Coordinator Webster University Orlando, FL May 01, 2013 $43,000
Community Relations Coordinator Floralistic LLC New York, NY Oct 09, 2016 $42,000
Community Relations Coordinator Bloomex LLC New York, NY Oct 09, 2016 $42,000
Community Relations Coordinator Bloomex LLC New York, NY Sep 10, 2015 $42,000
Community Relations Coordinator Oscar Soto Md. Pa Fort Lauderdale, FL Aug 15, 2016 $42,000
Community Relations Program Coordinator Family Healthcare Network Visalia, CA Sep 15, 2009 $40,830 -
$56,000
Community Relations Educator & Pilgrimage Progr. Coordinator Weaving Earth Sebastopol, CA Sep 13, 2016 $40,154
Communications/Provider Relations Coordinator Group Health Cooperative Tukwila, WA Jul 25, 2011 $40,000 -
$50,000
Marketing/Community Relations Coordinator Chilton and Leste Management Inc. Moorpark, CA May 15, 2014 $39,653
Community Relations Coordinator Nickster, Inc. Waco, TX Nov 21, 2011 $36,000
Community Relations Coordinator Nickster, Inc. Waco, TX Nov 28, 2011 $36,000
Community Relations Coordinator Nickster, Inc. Waco, TX Nov 30, 2011 $36,000
Community Relations Coordinator Korean Community Services of Metropolitan Ny NY Dec 01, 2009 $36,000

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Top Skills for A Community Relations Coordinator

  1. Community Relations Programs
  2. Special Events
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Administered volunteer services by planning, organizing, supervising, directing and publicizing community relations programs.
  • Processed, supervised and approved Special Events Applications submitted by Latino groups and ensured City-wide departmental authorization.
  • Coordinated media relations, marketing collateral, press releases and corporate communication on community projects.
  • Marketed rehabilitation services to physicians, hospitals, clinics, and the public and worked to expand existing referral base.
  • Created advertisements, utilized social media and maintained company website.

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Top 10 Best States for Community Relations Coordinators

  1. District of Columbia
  2. Alaska
  3. Nevada
  4. Connecticut
  5. Virginia
  6. Rhode Island
  7. Washington
  8. Massachusetts
  9. New York
  10. New Jersey
  • (172 jobs)
  • (24 jobs)
  • (69 jobs)
  • (119 jobs)
  • (311 jobs)
  • (47 jobs)
  • (240 jobs)
  • (462 jobs)
  • (694 jobs)
  • (202 jobs)

Top Community Relations Coordinator Employers

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Jobs From Top Community Relations Coordinator Employers

Community Relations Coordinator Videos

Complaints Of Voter Intimidation In Kiryas Joel

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