What does a community relations coordinator do?
A public relations coordinator or community relations coordinator is an individual who is responsible for promoting or creating a public image for individuals, groups, or organizations. Since businesses are major contributors to communities and fundraisers, public relations coordinators are required to handle donations requests and build a marketing platform for the company. They must work with advertising representatives and other members of the media team to help promote the image of the company to the community. Community relations coordinators are also required to handle charity events such as blood drives or hold a corporate carnivals to benefit cancer research.
Community relations coordinator responsibilities
Here are examples of responsibilities from real community relations coordinator resumes:
- Develop, write, solicit and manage communication for the campus and corporate Facebook pages.
- Organize and manage various educational and physical programs sponsor by the NBA and its affiliates.
- Manage all copywriting elements for live broadcasts and promotional commercials.
- Assist families with completing the Medicaid application.
- Track player, coaches and alumni involvement in the community.
- Utilize Salesforce database and prepare weekly status reports for outbound calls and meeting census.
- Lead the company s corporate citizenship efforts to heighten BCBSIL reputation in the Medicaid community.
- Coordinate outreach to non-profit organizations, schools, recreation departments, soccer clubs and other community groups.
- Conduct tours for unit sales and assessments for Medicare rehab, assist living and long term skil nursing.
- Serve as a purpose facility manager assisting with the maintenance of the baseball, soccer, and football fields.
- Work with local hospitals, physicians, assist living facilities and skil nursing facilities to better assist patients in recovery.
- Recruit players, coaches and alumni for community/marketing/partner appearance needs.
- Review patients' clinical information to evaluate their appropriateness for the facility.
- Develop and ensure all necessary documentation are charted to meet Medicare criteria for DME approval.
- Identify community, military and government organizations that serve injure serve members and veterans to build relationships with staff.
Community relations coordinator skills and personality traits
We calculated that 10% of Community Relations Coordinators are proficient in Patients, Event Planning, and Press Releases. They’re also known for soft skills such as Speaking skills, Writing skills, and Interpersonal skills.
We break down the percentage of Community Relations Coordinators that have these skills listed on their resume here:
- Patients, 10%
Completed Pre-Screening Admission forms of potential patients and reviewed information with the Medical Director for approval.
- Event Planning, 9%
Coordinated and supervised event planning efforts with external vendors.
- Press Releases, 7%
Executed a variety of marketing strategies to promote community awareness and education through advertising, press releases, and community events.
- Admission Process, 5%
Manage inquiry database and follow-up with prospective students/handle admission process.
- Medicaid, 5%
Provided public awareness regarding the State of Arizona Medicaid protocol.
- Community Organizations, 5%
Developed and maintained strong relationships with Community organizations by partnering to achieve their goals while promoting the Houston Rockets involvement.
"patients," "event planning," and "press releases" are among the most common skills that community relations coordinators use at work. You can find even more community relations coordinator responsibilities below, including:
Speaking skills. The most essential soft skill for a community relations coordinator to carry out their responsibilities is speaking skills. This skill is important for the role because "public relations specialists regularly speak on behalf of clients or their organization." Additionally, a community relations coordinator resume shows how their duties depend on speaking skills: "represented organization at public events. "
Writing skills. Another essential skill to perform community relations coordinator duties is writing skills. Community relations coordinators responsibilities require that "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." Community relations coordinators also use writing skills in their role according to a real resume snippet: "coordinated all aspects of media and public relations: writing press releases, game notes, and press guides. "
Interpersonal skills. This is an important skill for community relations coordinators to perform their duties. For an example of how community relations coordinator responsibilities depend on this skill, consider that "public relations specialists deal with the public and the media regularly." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a community relations coordinator: "developed and maintained interpersonal relationships with key company and community contacts. ".
Organizational skills. For certain community relations coordinator responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a community relations coordinator rely on this skill, as "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." For example, this snippet was taken directly from a resume about how this skill applies to what community relations coordinators do: "promote organizational services through public appearances, speaking engagements, presentations and community relations outreach throughout a 6 county region. "
Problem-solving skills. A commonly-found skill in community relations coordinator job descriptions, "problem-solving skills" is essential to what community relations coordinators do. Community relations coordinator responsibilities rely on this skill because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." You can also see how community relations coordinator duties rely on problem-solving skills in this resume example: "implemented the community relations disaster resolution plan. "
The three companies that hire the most community relations coordinators are:
- Familia Dental12 community relations coordinators jobs
- American Red Cross9 community relations coordinators jobs
- Americorps8 community relations coordinators jobs
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Compare different community relations coordinators
Community relations coordinator vs. Public relations
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
While similarities exist, there are also some differences between community relations coordinators and public relations. For instance, community relations coordinator responsibilities require skills such as "patients," "admission process," "medicaid," and "community organizations." Whereas a public relations is skilled in "web content," "blog posts," "photography," and "graphic design." This is part of what separates the two careers.
Public relations tend to make the most money working in the professional industry, where they earn an average salary of $56,027. In contrast, community relations coordinators make the biggest average salary, $50,326, in the hospitality industry.public relations tend to reach similar levels of education than community relations coordinators. In fact, public relations are 4.0% less likely to graduate with a Master's Degree and 0.4% more likely to have a Doctoral Degree.Community relations coordinator vs. Coordinator
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that community relations coordinator responsibilities requires skills like "press releases," "admission process," "english language," and "public speaking." But a coordinator might use other skills in their typical duties, such as, "customer service," "excellent organizational," "data entry," and "excellent guest."
Coordinators earn a lower average salary than community relations coordinators. But coordinators earn the highest pay in the technology industry, with an average salary of $51,731. Additionally, community relations coordinators earn the highest salaries in the hospitality with average pay of $50,326 annually.Average education levels between the two professions vary. Coordinators tend to reach similar levels of education than community relations coordinators. In fact, they're 1.1% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for community relations coordinators in the next 3-5 years?
Mandy Butler
Associate Professor of Theatre, Newberry College
Community relations coordinator vs. Government relations internship
A government relations internship involves a trainee who assists the vice president of government relations in managing and analyzing policy issues. Government relations interns are required to compile and summarize material on emerging and existing public policy for staff members. They assist with external stakeholder engagement strategy and draft press releases on pertinent legislative and regulatory issues. Government relations interns must also attend congressional hearings and produce reports to corporations and trade associations covering wide a wide array of policy areas.
The required skills of the two careers differ considerably. For example, community relations coordinators are more likely to have skills like "patients," "admission process," "community organizations," and "english language." But a government relations internship is more likely to have skills like "internship program," "public policy," "donor database," and "government affairs."
Government relations interns earn the highest salary when working in the media industry, where they receive an average salary of $36,341. Comparatively, community relations coordinators have the highest earning potential in the hospitality industry, with an average salary of $50,326.government relations interns typically earn similar educational levels compared to community relations coordinators. Specifically, they're 2.6% less likely to graduate with a Master's Degree, and 1.4% less likely to earn a Doctoral Degree.Community relations coordinator vs. Development coordinator
A development coordinator is responsible for planning various programs and events for an organization or company. They primarily focus on securing funding by holding fundraising events, devising programs to increase brand awareness, and even coming up with various campaigns supporting a cause. Most of the development coordinator tasks will revolve around traveling and reaching out to clients, obtaining sponsorships, devising strategies for public relations, securing permits and logistics, seeking organizers and volunteers, and implementing policies of the company.
Even though a few skill sets overlap between community relations coordinators and development coordinators, there are some differences that are important to note. For one, a community relations coordinator might have more use for skills like "admission process," "medicaid," "english language," and "public speaking." Meanwhile, some responsibilities of development coordinators require skills like "customer service," "excellent interpersonal," "database management," and "project management. "
The manufacturing industry tends to pay the highest salaries for development coordinators, with average annual pay of $61,149. Comparatively, the highest community relations coordinator annual salary comes from the hospitality industry.development coordinators reach similar levels of education compared to community relations coordinators, in general. The difference is that they're 1.6% more likely to earn a Master's Degree, and 0.8% more likely to graduate with a Doctoral Degree.Types of community relations coordinator
Updated January 8, 2025
