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Community relations director vs assistant director, communications

The differences between community relations directors and assistant directors, communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a community relations director, becoming an assistant director, communications takes usually requires 4-6 years. Additionally, a community relations director has an average salary of $96,788, which is higher than the $54,965 average annual salary of an assistant director, communications.

The top three skills for a community relations director include community relations, community events and memory care. The most important skills for an assistant director, communications are customer service, property management, and professional development.

Community relations director vs assistant director, communications overview

Community Relations DirectorAssistant Director, Communications
Yearly salary$96,788$54,965
Hourly rate$46.53$26.43
Growth rate8%3%
Number of jobs33,56936,340
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 70%
Average age4248
Years of experience46

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

What does an assistant director, communications do?

An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

Community relations director vs assistant director, communications salary

Community relations directors and assistant directors, communications have different pay scales, as shown below.

Community Relations DirectorAssistant Director, Communications
Average salary$96,788$54,965
Salary rangeBetween $61,000 And $152,000Between $30,000 And $100,000
Highest paying CityNew York, NYBoston, MA
Highest paying stateNew YorkConnecticut
Best paying companyZohoPace University
Best paying industryManufacturingGovernment

Differences between community relations director and assistant director, communications education

There are a few differences between a community relations director and an assistant director, communications in terms of educational background:

Community Relations DirectorAssistant Director, Communications
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Southern California

Community relations director vs assistant director, communications demographics

Here are the differences between community relations directors' and assistant directors, communications' demographics:

Community Relations DirectorAssistant Director, Communications
Average age4248
Gender ratioMale, 25.8% Female, 74.2%Male, 34.1% Female, 65.9%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between community relations director and assistant director, communications duties and responsibilities

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Assistant director, communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Increase Facebook followers from 100,000 to 300,000 by identifying and engaging supporters.
  • Engineer a statewide network of local Facebook groups that enable the campaign to easily communicate with supporters across the state.
  • Create and update an eye-catching, interactive Instagram account in order to keepall families aware of all camp activities and events.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Develop best-in-class trade show presence that always generate positive ROI, in addition.
  • Show more

Community relations director vs assistant director, communications skills

Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%
Common assistant director, communications skills
  • Customer Service, 13%
  • Property Management, 7%
  • Professional Development, 7%
  • Alumni, 6%
  • Photoshop, 5%
  • Graphic Design, 5%

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