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Community relations director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Antony Aumann Ph.D.,
Dr. Ginger Blackstone Ph.D.
Community relations director example skills
Below we've compiled a list of the most critical community relations director skills. We ranked the top skills for community relations directors based on the percentage of resumes they appeared on. For example, 23.4% of community relations director resumes contained community relations as a skill. Continue reading to find out what skills a community relations director needs to be successful in the workplace.

15 community relations director skills for your resume and career

1. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how community relations directors use community relations:
  • Created and directed revenue generating sales initiatives for Community Relations & Fan Development Departments that generate group and individual ticket sales.
  • Managed community relations functions, networking and partnering with community leaders and organizations to fulfill a need in the senior community.

2. Community Events

Community events are the events scheduled within the community.

Here's how community relations directors use community events:
  • Developed and implemented an effective marketing plan to include referral source building, internal community events and advertising campaigns.
  • Coordinate the planning, organization and implementation of community events and other reputation development events at the campus.

3. Memory Care

Memory care is a type of senior living that gives escalated, particular consideration for individuals with memory issues. Many assisted living offices and nursing homes have made unique memory care units for dementia patients. There are likewise independent memory care offices.

Here's how community relations directors use memory care:
  • Coordinated sales and marketing events that educated the community regarding retirement, memory care and assisted living program.
  • Participated in ongoing memory care training and education.

4. Press Releases

Here's how community relations directors use press releases:
  • Prepared advertisements and press releases for various media to increase public awareness and increase community visibility.
  • Composed and edited press releases and other communications for external distribution.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how community relations directors use business development:
  • Served as departmental representative to Business Development, Administrative and Scientific Executive staff and the California-based Institute Center & Program Directors.
  • Facilitated business development and territory growth while providing oversight to the strategic development and implementation of various marketing initiatives.

6. Sales Process

Here's how community relations directors use sales process:
  • Managed 4-6 sales representatives while creating relationships with municipalities and not-for-profit organizations to solidify a smooth sales process.
  • Managed all aspects of sales process from initial interface with prospective families through tour and financial engagement to final sales.

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7. Senior Care

Here's how community relations directors use senior care:
  • Cultivated partnerships with hospices, home health agencies and other senior care organizations through special events & community based outreach activities.
  • Key Metric: Positioned Home Instead Senior Care as the premier provider in Central New Hampshire.

8. Public Speaking

Public Speaking or oration, as it is sometimes known, is the act of any one person speaking live in front of an audience. Although in the past the audience was only a physical one, nowadays oration might be done on an online video call, at a digital conference, at an online class, or elsewhere. The art of public speaking is very old, drawing its first established roots from Ancient Greece and likely from before, too. It is an important skill and asset in many industries.

Here's how community relations directors use public speaking:
  • Utilized technology, public speaking skills, and all presentation materials to deliver effective multimedia presentations.
  • Created PowerPoint Presentation for Public Speaking Engagements

9. Independent Living

Here's how community relations directors use independent living:
  • Converted Independent Living Residents and introduced eligible individuals to program by conducting assessments and composing service plans.
  • Nurtured referral sources - Sub Acute Facilities, Assisted Living Communities, Independent Living, Hospitals, Physicians and Senior Centers.

10. State Regulations

State regulations are the rules made by the state authorities under a specific Act. When a government intervenes in the private market to implements policies, they are known as state regulations. These policies help in achieving the economic, political, and social targets which might not be able to achieve otherwise.

Here's how community relations directors use state regulations:
  • Assisted in web planning, marketing approach, company process development of procedures related to state regulations.
  • Maintain compliance with federal and state regulations and assist in coaching to resolve issues.

11. Facebook

Here's how community relations directors use facebook:
  • Managed all online and offline relationships to consumers and clients using Facebook, Twitter, email, etc.
  • Introduced social media marketing; resulting in rapid growth to 40,000 Facebook fans within four years.

12. Building Relationships

Here's how community relations directors use building relationships:
  • Focus on building relationships within the community, physicians offices, and hospitals in West Michigan to increase census.
  • Prospected and developed new business - building relationships that are still maintained today.

13. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how community relations directors use competitive analysis:
  • Manage yearly market research and competitive analysis for company placement and positioning in Battle Creek.
  • Conducted competitive analysis to furnish a distinct advantage over competition & a valuable marketing strategy.

14. Local Community

Here's how community relations directors use local community:
  • Develop programs, seminars and educational workshops addressing identified needs of the local community.
  • Coordinate workshops and participate in local community health/resource fairs and events.

15. Move-In Process

Here's how community relations directors use move-in process:
  • Organize, schedule, and conduct all aspects of prospective resident touring and move-in processes.
  • Collaborated with nurses, care coordinators, and maintenance staff to ensure smooth move-in process.
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What community relations director skills would you recommend for someone trying to advance their career?

Antony Aumann Ph.D.

Associate Professor, Northern Michigan University

There are many ways to fill a gap year, and the wisest approach is one that fits the unique circumstances of the student. If they hope to go on in philosophy, I will encourage them to continue reading philosophical texts so as to keep their minds in the game. Another way to stay sharp is to attend a philosophy conference. Many professional conferences are going online due to the pandemic, and their virtual nature is driving down the costs of attendance. For instance, the annual meeting of the American Society for Aesthetics in November is charging people only $10 to register. At this price point, it is reasonable to pop into a few sessions that strike one's fancy. This advice generalizes across disciplines. To remain current in your field, keep reading the relevant literature, and consider attending a professional conference. Make sure to ask your professors for advice about which texts and conferences are worth your while.

What type of skills will young community relations directors need?

Dr. Ginger Blackstone Ph.D.Dr. Ginger Blackstone Ph.D. LinkedIn profile

Associate Professor, Harding University

When it comes to gathering information, the old school values are still fundamental: Get to the facts, verify the things people say (anyone can say anything--find ways to prove/disprove statements), be curious about the world and the community around you, and don't be afraid to hold our leaders accountable. Our mission is to inform the audience and get to the truth--no matter what party or ideology. Once a journalist has that information, clear communication skills are a must. Can you write and speak clearly? These are the old school values that are still very important for the field. But looking at current audience trends, today's journalists must be flexible in terms of presentation and platforms. The best journalists are dependable writers both in print and digital media, able to speak clearly to accommodate podcasts and radio, and comfortable speaking in front of a camera for social media and broadcast outlets. Audiences are all over, and journalists need to be ready to connect to audiences where they are. If we want to inform the public, we need to make sure the message is getting to the public. And the news/information/media industries are always changing.

As far as being a good employee, it's relatively simple:
- Show up on time
- Dress like a responsible journalist
- Do the job you're paid to do
- Play nice with coworkers
- Be ethical
- Build trust with your supervisors
- Have ideas for what stories you want to pursue

If something about the workflow isn't functioning well, don't be shy about proposing a solution instead of complaining about it to others. These seem like little things, but you will be valued as an employee when you're reliable and responsible. And if you're in a dysfunctional news operation where these qualities are not respected, you'll want to find a place where they are. Also, if you leave a job, don't burn bridges. Everyone in this industry talks to everyone else.
Do you want to know more?
Read more about what experts have to say about community relations director

List of community relations director skills to add to your resume

Community relations director skills

The most important skills for a community relations director resume and required skills for a community relations director to have include:

  • Community Relations
  • Community Events
  • Memory Care
  • Press Releases
  • Business Development
  • Sales Process
  • Senior Care
  • Public Speaking
  • Independent Living
  • State Regulations
  • Facebook
  • Building Relationships
  • Competitive Analysis
  • Local Community
  • Move-In Process
  • Event Planning
  • Retirement Community
  • Twitter
  • Professional Relationships
  • Strategic Plan
  • Admission Process
  • Medicaid
  • Community Organizations
  • External Communications
  • Alzheimer
  • Community Awareness
  • Health Fairs
  • Inquiry Calls
  • Community Involvement
  • Oversight
  • Medical Professionals
  • Competitor Analysis
  • Trade Shows
  • Sales Efforts
  • Referral Relationships
  • Public Awareness
  • Promotional Materials
  • Non-Profit Organization
  • Public Events
  • Advisory Boards
  • Lead Management
  • Medical Community
  • Smooth Transition
  • Lead Tracking
  • Local Organizations
  • Dementia Care
  • Community Education
  • HR
  • CEU
  • Collateral Materials

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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