A community relations director is a professional who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Community Relations Director Responsibilities

Here are examples of responsibilities from real community relations director resumes representing typical tasks they are likely to perform in their roles.

  • Identify and negotiate LTC, SNF and manage care contracts for placement of patients.
  • Manage and supervise the marketing department promoting hospice services in southwest Virginia.
  • Manage agency partnerships, direct creative processes and ensure integrated marketing messaging across all media.
  • Maintain website and contribute to organization's Facebook page.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Promote and educate the medical and private sector community about hospice care services including in-home residential care and in-patient hospitalization care.
  • Plan and direct development and communication of informational programs to maintain favorable public perceptions of an organization's accomplishments and agenda.
Community Relations Director Traits
Leadership skills directly correlate with a person's ability to lead others toward success or an accomplishment.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Problem-solving skills is the way that one is able to effectively solve a problem in a timely manner.

Community Relations Director Job Description

Perhaps the hardest question to answer when deciding on a career as a community relations director is "should I become a community relations director?" You might find this info to be helpful. When compared to other jobs, community relations director careers are projected to have a growth rate described as "faster than average" at 8% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a community relations director by 2028 is 6,300.

Community relations directors average about $42.11 an hour, which makes the community relations director annual salary $87,597. Additionally, community relations directors are known to earn anywhere from $59,000 to $128,000 a year. This means that the top-earning community relations directors make $69,000 more than the lowest earning ones.

As is the case with most jobs, it takes work to become a community relations director. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a director of public affairs, assistant director, communications, public information officer, and manager of corporate communications.

Community Relations Director Jobs You Might Like

Community Relations Director Resume Examples

Community Relations Director Skills and Personality Traits

We calculated that 17% of Community Relations Directors are proficient in Community Relations, Prospective Residents, and Special Events. They’re also known for soft skills such as Leadership skills, Communication skills, and Problem-solving skills.

We break down the percentage of Community Relations Directors that have these skills listed on their resume here:

  • Community Relations, 17%

    Created and managed professional relationships with community-based organizations and other NY Islanders partners to implement NY Islanders Community Relations programs.

  • Prospective Residents, 8%

    Provide highly personalized sales visits with prospective residents and families.

  • Special Events, 6%

    Work with team to develop and implement special events and presentations targeted at community education and awareness.

  • Community Events, 4%

    Developed and implemented an effective marketing plan to include referral source building, internal community events and advertising campaigns.

  • Memory Care, 4%

    Coordinated sales and marketing events that educated the community regarding retirement, memory care and assisted living program.

  • Facility, 4%

    Maintained existing referral base as well as establishing new referral sources to the acute inpatient adult and adolescent psychiatric facility.

Most community relations directors list "community relations," "prospective residents," and "special events" as skills on their resumes. We go into more details on the most important community relations director responsibilities here:

  • The most important skills for a community relations director to have in this position are leadership skills. In this excerpt that we gathered from a community relations director resume, you'll understand why: "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." According to resumes we found, leadership skills can be used by a community relations director in order to "collaborated with key volunteer leadership to develop and implement community relations and advocacy strategies. "
  • Another commonly found skill for being able to perform community relations director duties is the following: communication skills. According to a community relations director resume, "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." Check out this example of how community relations directors use communication skills: "developed a variety of communication materials, including marketing materials and press releases. "
  • Another skill that is quite popular among community relations directors is problem-solving skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a community relations director resume: "managers sometimes must explain how the company or client is handling sensitive issues" This example from a resume shows how this skill is used: "directed lead generation programs, corporate branding, investor relations and solution/product positioning. "
  • In order for certain community relations director responsibilities to be completed, the job requires the skill "speaking skills." According to a community relations director resume, "public relations and fundraising managers regularly speak on behalf of their organization" As an example, this snippet was taken directly from a resume about how this skill applies: "served as primary spokesperson wrote and disseminated press releases and media advisories. "
  • Yet another important skill that a community relations director must demonstrate is "writing skills." Managers must be able to write well-organized and clear press releases and speeches This is clearly demonstrated in this example from a community relations director who stated: "assisted with marketing communications efforts by writing press releases and public service announcements, creating newsletters and making website updates. "
  • While "organizational skills" is listed last on this skills list, don't underestimate its importance to community relations director responsibilities. The skill is described by this resume snippet, "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." Here is an example of how this skill is used, "developed future assisted living community organizational leaders; four staff members promoted through effective mentoring and development. "
  • See the full list of community relations director skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a community relations director. We found that 71.9% of community relations directors have graduated with a bachelor's degree and 12.8% of people in this position have earned their master's degrees. While most community relations directors have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine community relations directors were not college graduates.

    Those community relations directors who do attend college, typically earn either a business degree or a communication degree. Less commonly earned degrees for community relations directors include a marketing degree or a psychology degree.

    When you're ready to become a community relations director, you might wonder which companies hire community relations directors. According to our research through community relations director resumes, community relations directors are mostly hired by Merrill Gardens, Automatic Data Processing, and Avalon Health Care Group. Now is a good time to apply as Merrill Gardens has 5 community relations directors job openings, and there are 1 at Automatic Data Processing and 1 at Avalon Health Care Group.

    But if you're interested in companies where you might earn a high salary, community relations directors tend to earn the biggest salaries at Oracle, WisdomTree Investments, and Burlington. Take Oracle for example. The median community relations director salary is $131,411. At WisdomTree Investments, community relations directors earn an average of $99,884, while the average at Burlington is $99,291. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on community relations director salaries across the United States.

    The three companies that hire the most prestigious community relations directors are:

      What Director Of Public Affairss Do

      Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

      In this section, we compare the average community relations director annual salary with that of a director of public affairs. Typically, directors of public affairs earn a $20,383 higher salary than community relations directors earn annually.

      Even though community relations directors and directors of public affairs have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require community relations, community events, and business development in the day-to-day roles.

      As far as similarities go, this is where it ends because a community relations director responsibility requires skills such as "prospective residents," "special events," "memory care," and "facility." Whereas a director of public affairs is skilled in "government affairs," "public policy," "key stakeholders," and "policy issues." So if you're looking for what truly separates the two careers, you've found it.

      Directors of public affairs tend to reach higher levels of education than community relations directors. In fact, directors of public affairs are 8.2% more likely to graduate with a Master's Degree and 8.5% more likely to have a Doctoral Degree.

      What Are The Duties Of an Assistant Director, Communications?

      An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

      The next role we're going to look at is the assistant director, communications profession. Typically, this position earns a lower pay. In fact, they earn a $29,830 lower salary than community relations directors per year.

      Not everything about these jobs is different. Take their skills, for example. Community relations directors and assistant directors, communications both include similar skills like "community relations," "prospective residents," and "special events" on their resumes.

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, community relations director responsibilities are more likely to require skills like "memory care," "facility," "business development," and "sales process." Meanwhile, a assistant director, communications might be skilled in areas such as "customer service," "property management," "professional development," and "alumni." These differences highlight just how different the day-to-day in each role looks.

      In general, assistant directors, communications study at similar levels of education than community relations directors. They're 3.2% more likely to obtain a Master's Degree while being 8.5% less likely to earn a Doctoral Degree.

      How a Public Information Officer Compares

      The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

      The third profession we take a look at is public information officer. On an average scale, these workers bring in lower salaries than community relations directors. In fact, they make a $34,848 lower salary per year.

      Using community relations directors and public information officers resumes, we found that both professions have similar skills such as "community relations," "special events," and "community events," but the other skills required are very different.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a community relations director is likely to be skilled in "prospective residents," "memory care," "facility," and "business development," while a typical public information officer is skilled in "web content," "emergency," "public information office," and "graphic design."

      Interestingly enough, public information officers earn the most pay in the health care industry, where they command an average salary of $73,769. As mentioned previously, community relations directors highest annual salary comes from the energy industry with an average salary of $93,657.

      Public information officers are known to earn higher educational levels when compared to community relations directors. Additionally, they're 5.1% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

      Description Of a Manager Of Corporate Communications

      A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

      Managers of corporate communications tend to earn a higher pay than community relations directors by about $26,627 per year.

      While their salaries may vary, community relations directors and managers of corporate communications both use similar skills to perform their jobs. Resumes from both professions include skills like "community relations," "special events," and "business development. "

      Each job requires different skills like "prospective residents," "community events," "memory care," and "facility," which might show up on a community relations director resume. Whereas manager of corporate communications might include skills like "corporate communications," "project management," "strategic communications," and "powerpoint."

      In general, managers of corporate communications make a higher salary in the media industry with an average of $152,992. The highest community relations director annual salary stems from the energy industry.

      In general, managers of corporate communications reach higher levels of education when compared to community relations directors resumes. Managers of corporate communications are 8.3% more likely to earn their Master's Degree and 1.2% less likely to graduate with a Doctoral Degree.