We calculated that 17% of Community Relations Directors are proficient in Community Relations, Prospective Residents, and Special Events. They’re also known for soft skills such as Leadership skills, Communication skills, and Problem-solving skills.
We break down the percentage of Community Relations Directors that have these skills listed on their resume here:
Most community relations directors list "community relations," "prospective residents," and "special events" as skills on their resumes. We go into more details on the most important community relations director responsibilities here: The most important skills for a community relations director to have in this position are leadership skills. In this excerpt that we gathered from a community relations director resume, you'll understand why: "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." According to resumes we found, leadership skills can be used by a community relations director in order to "collaborated with key volunteer leadership to develop and implement community relations and advocacy strategies. " Another commonly found skill for being able to perform community relations director duties is the following: communication skills. According to a community relations director resume, "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." Check out this example of how community relations directors use communication skills: "developed a variety of communication materials, including marketing materials and press releases. " Another skill that is quite popular among community relations directors is problem-solving skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a community relations director resume: "managers sometimes must explain how the company or client is handling sensitive issues" This example from a resume shows how this skill is used: "directed lead generation programs, corporate branding, investor relations and solution/product positioning. " In order for certain community relations director responsibilities to be completed, the job requires the skill "speaking skills." According to a community relations director resume, "public relations and fundraising managers regularly speak on behalf of their organization" As an example, this snippet was taken directly from a resume about how this skill applies: "served as primary spokesperson wrote and disseminated press releases and media advisories. " Yet another important skill that a community relations director must demonstrate is "writing skills." Managers must be able to write well-organized and clear press releases and speeches This is clearly demonstrated in this example from a community relations director who stated: "assisted with marketing communications efforts by writing press releases and public service announcements, creating newsletters and making website updates. " While "organizational skills" is listed last on this skills list, don't underestimate its importance to community relations director responsibilities. The skill is described by this resume snippet, "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." Here is an example of how this skill is used, "developed future assisted living community organizational leaders; four staff members promoted through effective mentoring and development. "
See the full list of community relations director skills.
After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a community relations director. We found that 71.9% of community relations directors have graduated with a bachelor's degree and 12.8% of people in this position have earned their master's degrees. While most community relations directors have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine community relations directors were not college graduates.
Those community relations directors who do attend college, typically earn either a business degree or a communication degree. Less commonly earned degrees for community relations directors include a marketing degree or a psychology degree.
When you're ready to become a community relations director, you might wonder which companies hire community relations directors. According to our research through community relations director resumes, community relations directors are mostly hired by Merrill Gardens, Automatic Data Processing, and Avalon Health Care Group. Now is a good time to apply as Merrill Gardens has 5 community relations directors job openings, and there are 1 at Automatic Data Processing and 1 at Avalon Health Care Group.
But if you're interested in companies where you might earn a high salary, community relations directors tend to earn the biggest salaries at Oracle, WisdomTree Investments, and Burlington. Take Oracle for example. The median community relations director salary is $131,411. At WisdomTree Investments, community relations directors earn an average of $99,884, while the average at Burlington is $99,291. You should take into consideration how difficult it might be to secure a job with one of these companies.
View more details on community relations director salaries across the United States.