A community relations director is a professional who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Community Relations Director Responsibilities

Here are examples of responsibilities from real community relations director resumes representing typical tasks they are likely to perform in their roles.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Used a database for tracking alumni and donors and developing mailing lists; oversee mailings to alumni and stakeholders.
  • Leverage relationships for new business.
  • Maintain targeted print and electronic media database.
  • Identify and solve inside sales-relate issues when implementing Salesforce as a company.
  • Develop and implement strategies and marketing materials to increase home care referrals from physicians, rehabilitation facilities, and hospitals.
  • Collaborate with hospital case management, physicians to rehabilitation patients/long term care residents; as facility of choice for medical services.
  • Create and update marketing material, prepare presentation packets for meetings and PowerPoint external files when necessary.
  • Identify and solve inside sales-relate issues when implementing Salesforce as a company.

Community Relations Director Skills and Personality Traits

We calculated that 23% of Community Relations Directors are proficient in Community Relations, Community Events, and Memory Care. They’re also known for soft skills such as Leadership skills, Communication skills, and Problem-solving skills.

We break down the percentage of Community Relations Directors that have these skills listed on their resume here:

  • Community Relations, 23%

    Created and directed revenue generating sales initiatives for Community Relations & Fan Development Departments that generate group and individual ticket sales.

  • Community Events, 6%

    Developed and implemented an effective marketing plan to include referral source building, internal community events and advertising campaigns.

  • Memory Care, 5%

    Coordinated sales and marketing events that educated the community regarding retirement, memory care and assisted living program.

  • Press Releases, 3%

    Prepared advertisements and press releases for various media to increase public awareness and increase community visibility.

  • Business Development, 3%

    Served as departmental representative to Business Development, Administrative and Scientific Executive staff and the California-based Institute Center & Program Directors.

  • Sales Process, 3%

    Managed 4-6 sales representatives while creating relationships with municipalities and not-for-profit organizations to solidify a smooth sales process.

"community relations," "community events," and "memory care" aren't the only skills we found community relations directors list on their resumes. In fact, there's a whole list of community relations director responsibilities that we found, including:

  • Leadership skills can be considered to be the most important personality trait for a community relations director to have. According to a community relations director resume, "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." Community relations directors are able to use leadership skills in the following example we gathered from a resume: "collaborated with key volunteer leadership to develop and implement community relations and advocacy strategies. "
  • Another commonly found skill for being able to perform community relations director duties is the following: communication skills. According to a community relations director resume, "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." Check out this example of how community relations directors use communication skills: "developed a variety of communication materials, including marketing materials and press releases. "
  • Another skill that is quite popular among community relations directors is problem-solving skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a community relations director resume: "managers sometimes must explain how the company or client is handling sensitive issues" This example from a resume shows how this skill is used: "directed lead generation programs, corporate branding, investor relations and solution/product positioning. "
  • In order for certain community relations director responsibilities to be completed, the job requires the skill "speaking skills." According to a community relations director resume, "public relations and fundraising managers regularly speak on behalf of their organization" As an example, this snippet was taken directly from a resume about how this skill applies: "represented broadcast network at rallies and public events. "
  • As part of the community relations director description, you might find that one of the skills that might be helpful to the job is "writing skills." A community relations director resume included this snippet: "managers must be able to write well-organized and clear press releases and speeches" This skill could be useful in this scenario: "assisted with marketing communications efforts by writing press releases and public service announcements, creating newsletters and making website updates. "
  • Lastly, this career requires you to be skillful in "organizational skills." According to community relations director resumes, "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." This resume example highlights how community relations director responsibilities rely on this skill: "developed future assisted living community organizational leaders; four staff members promoted through effective mentoring and development. "
  • See the full list of community relations director skills.

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    What Director Of Public Affairss Do

    Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

    In this section, we compare the average community relations director annual salary with that of a director of public affairs. Typically, directors of public affairs earn a $17,851 higher salary than community relations directors earn annually.

    Even though community relations directors and directors of public affairs have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require community relations, community events, and press releases in the day-to-day roles.

    As far as similarities go, this is where it ends because a community relations director responsibility requires skills such as "memory care," "sales process," "senior care," and "public speaking." Whereas a director of public affairs is skilled in "government affairs," "public policy," "external stakeholders," and "policy issues." So if you're looking for what truly separates the two careers, you've found it.

    Directors of public affairs really shine in the pharmaceutical industry with an average salary of $137,872. Whereas community relations directors tend to make the most money in the manufacturing industry with an average salary of $87,495.

    Directors of public affairs tend to reach similar levels of education than community relations directors. In fact, directors of public affairs are 4.1% more likely to graduate with a Master's Degree and 5.0% more likely to have a Doctoral Degree.

    What Are The Duties Of an Assistant Director, Communications?

    An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

    Now we're going to look at the assistant director, communications profession. On average, assistant directors, communications earn a $41,823 lower salary than community relations directors a year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both community relations directors and assistant directors, communications are known to have skills such as "community relations," "community events," and "press releases. "

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that community relations director responsibilities requires skills like "memory care," "business development," "sales process," and "senior care." But an assistant director, communications might use skills, such as, "customer service," "property management," "professional development," and "alumni."

    On average, assistant directors, communications earn a lower salary than community relations directors. There are industries that support higher salaries in each profession respectively. Interestingly enough, assistant directors, communications earn the most pay in the government industry with an average salary of $65,113. Whereas, community relations directors have higher paychecks in the manufacturing industry where they earn an average of $87,495.

    When it comes to the differences in education between the two professions, assistant directors, communications tend to reach similar levels of education than community relations directors. In fact, they're 1.1% more likely to graduate with a Master's Degree and 5.0% less likely to earn a Doctoral Degree.

    How a Public Information Officer Compares

    The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

    The third profession we take a look at is public information officer. On an average scale, these workers bring in lower salaries than community relations directors. In fact, they make a $40,063 lower salary per year.

    Using community relations directors and public information officers resumes, we found that both professions have similar skills such as "community relations," "community events," and "press releases," but the other skills required are very different.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from community relations directors resumes, they are more likely to have skills like "memory care," "business development," "sales process," and "senior care." But a public information officer might have skills like "web content," "community outreach," "press conferences," and "graphic design."

    Additionally, public information officers earn a higher salary in the professional industry compared to other industries. In this industry, they receive an average salary of $65,730. Additionally, community relations directors earn an average salary of $87,495 in the manufacturing industry.

    Public information officers typically study at similar levels compared with community relations directors. For example, they're 0.8% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.

    Description Of a Manager Of Corporate Communications

    A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

    Managers of corporate communications tend to earn a lower pay than community relations directors by about $12,627 per year.

    While their salaries may vary, community relations directors and managers of corporate communications both use similar skills to perform their jobs. Resumes from both professions include skills like "community relations," "press releases," and "business development. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a community relations director might have more use for skills like "community events," "memory care," "sales process," and "senior care." Meanwhile, some managers of corporate communications might include skills like "corporate communications," "project management," "strategic communications," and "employee engagement" on their resume.

    Now, let's take a closer look at the financials in each career. The manufacturing industry tends to pay more for managers of corporate communications with an average of $104,720. While the highest community relations director annual salary comes from the manufacturing industry.

    Managers of corporate communications reach similar levels of education when compared to community relations directors. The difference is that they're 1.2% more likely to earn a Master's Degree more, and 0.3% less likely to graduate with a Doctoral Degree.